SpotXchange Takes Transparency One-Step Further by Providing an Even Deeper Look Into Video Quality for RTB Buyers

Here at SpotXchange we continue to lead the charge towards transparency and brand safety in the digital video advertising industry. We’ve built technology to inform advertisers bidding in our marketplace whether the inventory they will be bidding on will run on user-generated content (UGC) or professionally produced content. This information will help advertisers determine if they want to bid on that inventory or not, and provides advertisers with complete control in the RTB process. This will allow them to make the most efficient buying decisions guaranteeing their ads are delivered in the most brand-appropriate environments.

There is a strong need for the industry to provide advertisers with greater situational awareness in the RTB environment in order to help them achieve the maximum impact for their brand. Providing video quality information is just another way SpotXchange continues to offer support to advertisers’ so that they can make the best buying decisions for their campaigns. To learn more about how SpotXchange is leading the charge in brand safety, contact us today.