The Marketer: 5 Views You Won't Want to Miss

A UK industry publication takes note on our online video ad skipping service, and lists SkipIt, as a way to help publishers empower consumers by allowing them to skip video ads and get right to their content.  And what do advertisers get from the service?  They don't pay for skipped ads or waste impressions on consumers that are not interested in their product.

From the article:  SpotXchange has launched a product it hopes will allow consumers to skip ads irrelevant to them without jeopardising publisher revenues. It does this by requiring the consumer to pay for a skipped impression, replacing payment that would otherwise have been received from the advertiser.  Continue...

Learn more about SkipIt:

SkipIt for Advertisers

SkipIt for Publishers