B & T: Online Video Advertising 101

Our very own APAC Managing Director, Vicki Lyon, discusses the untapped potential of real-time bidding for online videos in her opinion piece on B & T.  Vicki notes that while video RTB is in the early stages in Australia, it has surged in the US and will account for more than 20% of all online video spending by 2013.  To put it into perspective, that’s $1 in every $5 spent online.  As the industry continues to embrace the technology and audience-based buying, SpotXchange expects that video RTB will grow faster than its display counterpart.

Learn more by reading the full article here.