The Makegood: Video RTB Grows CPMs, Fuels Premium Private Exchanges

Wondering how the heck premium publishers can receive higher CPMs with video real-time bidding?  The secret is through a private exchange.  Read an insightful article by our CEO, Mike Shehan, to find out how private exchanges are key for publishers to take advantage of the exploding video RTB market.

From the article:  "For premium publishers, selling inventory via RTB in a private exchange should just be viewed as another sales channel, not as sales channel conflict.  Private exchanges allow publishers to sell unsold inventory at or above the value of their existing direct sold campaigns to brand advertisers demanding the efficiencies of the RTB channel."  Continue...