LONDON - 04 December 2012 - SpotXchange, the largest global marketplace of video ad inventory, is expanding its European reach with the appointment of Sophie Davidas as Director Business Development of France.
Sophie has extensive experience in the online video advertising sector in France, working for leading video companies such video ad management platform VideoPlaza and interactive video advertising platform Innovid.
SpotXchange launched its European HQ in London in June 2011 and will be expanding across Europe as the market develops.
SpotXchange pioneered real-time bidding (RTB) for video and offers publishers a technology platform to engage directly with RTB buyers such as Agency Trading Desks and DSPs via private exchanges. For advertisers, SpotXchange offers access to industry leading products and services in a verified, brand safe marketplace. According to IDC Research, real-time bidding in France represents 9% of total online display revenue in 2012 and this is set to grow to 21% by 2015.
Andrew Moore, European Managing Director of SpotXchange, says: “The French marketplace is experiencing rapid growth in both online video advertising spend and the adoption of programmatic trading. We forecast that France is set to overtake Germany as the second largest marketplace for online video advertising in Europe and as such, this is a key marketplace for our European expansion plans. The appointment of Sophie demonstrates our commitment to the region and the wealth of experience and expertise she brings will be invaluable as we build our presence in France."
Sophie says: “As the online video ad market continues to grow and evolve, there is a great opportunity to play a key role in the development of programmatic buying of video in France. I am really excited about the prospect of being part of this new and innovative space, and am very much looking forward to bringing SpotXchange’s capabilities to France.”
With more than 200 million auctions per day, SpotXchange is the largest global marketplace of video ad inventory reaching 110 million unique visitors in more than 40 countries each month. The leader in video real-time bidding, SpotXchange connects thousands of online publishers with advertisers, agencies, trading desks and ad networks running top brand campaigns through its IAB-certified marketplace. SpotXchange shows premium publishers and more than 400 world class advertisers that there is a better way to buy and sell digital video -- with solutions that guarantee total transparency, control, and the best targeting and real-time optimization tools available in a premium video exchange environment.
For more information, please contact:
EMEA Director of Marketing and PR, SpotXchange