MediaPost's Online Video Insider: Why Video Publishers Should Stop Worrying and Learn to Love RTB

Are you still on the fence about digital video real-time bidding? SpotXchange CEO, Michael Shehan shares his thoughts in MediaPost's Online Video Insider about why publishers need to stop waiting to join the RTB party.

"Ultimately, RTB drives much greater demand for inventory - in an auction-based marketplace, and the increased competition among bidders leads to higher CPM rates for publishers - and even allows for more convenient packaging and selling of inventory. While publishers sometimes worry programmatic selling can devalue their inventory (the old "race to the bottom"opinion), RTB can actually increase its value,"says Shehan.

Read the full article here to see what other apprehensions publishers have about video RTB and how Mike argues against them.