AdExchanger: Partners Drive Video RTB Growth at SpotXchange, Headcount and Bid Volume Spike

An interview with AdExchanger's David Kaplan and our CEO, Mike Shehan, is featured on the homepage of AdExchanger's website this morning about our recent press release on the tremendous growth we've seen with our RTB platform over the last year. During the interview, Mike shares that "about 99% of the dollars coming into our video RTB marketplace are from brand awareness campaigns, and that has taken some time for agencies and their trading desks and the marketers they represent to adjust to this format. But last year, things started happening - interest and curiosity started to translate into spending."

Read AdExchanger's article here and the full press release here to find out more about the momentum RTB is gaining in the SpotXchange marketplace.