Blog & Insights
Posted by SpotXchange on February 15, 2013
In today's digital advertising market, one question on everyone's mind is whether or not sales reps are becoming more irrelevant with the introduction of programmatic buying and selling. SpotXchange VP of Regional Ad Sales, Paul Bowlin, doesn't believe so. He says "It's people who make the right products and make decisions that really move the needle for an advertiser or publisher. At the end of the day, programmatic just automates mundane tasks and allows direct connections between buyers and sellers."
Read other thoughts about programmatic vs. direct sales on the Adotas site.