Events

Beet Retreat: Sorting out Programmatic Versus Real-Time Bidding with Forrester, SpotXchange, Videology and Xaxis


While exchanges, real-time bidding and programmatic buying and selling have become household names in the digital video space, there is still some confusion about how these are different from one another.

During the Beet.TV executive retreat last month, SpotXchange CEO Mike Shehan sat down with Forrester’s Principal Analyst, Joanna O’Connell and other executives from Xaxis and Videology to discuss the definitions and functions of these terms and what they mean for both publishers and advertisers.

Watch the Beet Retreat panel video to see what Mike, Joanna and the other experts in the industry have to say about inventory, pricing and how real-time bidding is impacting the market.


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