| Mike Shehan of SpotXchange explains how the buying model for premium publishers is beginning to flip as more publishers incorporate private exchanges into their buying efforts. According to Mike, private ...... |
| SpotXchange President and CEO Michael Shehan is seen via the camera on his computer between the company’s website and an example of a video advertisement SpotXchange gets a bit of local media ...... |
| In a recent UK article, Andrew Moore of SpotXchange explains what has caused online video to surpass online display advertising, and what the next biggest trends are for the industry. The growth of online ...... |
| SpotXchange shared our industry expertise with AccuStream as they compiled the "Video Value Chain 2012: CDN, Integrated Video Platforms Advertising Networks, Ad Serving Solutions and Real Time Mediation ...... |
| As an expert in the video ad industry, our UK Managing Director, Andrew Moore, shares his insights on how the buying strategy of advertisers will change dramatically this year as new trends are quickly ...... |
| Christophor Rick turns to Mike Shehan and other influential industry leaders again, for their predictions on major trends and drivers in the online video ad industry for 2012. As the leader in RTB for ...... |
| In a recent MediaPost article, Mike Shehan of SpotXchange shares a few reasons why real-time bidding (RTB) for video will really take off and explode this year. Here's just a preview of what you will ...... |
| Christophor Rick from ReelSEO takes a look at how 2011 shook out for the video ad industry and polled industry leaders, including our very own CEO, Mike Shehan, on what was expected and a surprise, and ...... |
| In a recent M&M article, SpotXchange's UK Managing Director, Andrew Moore, explains the benefits of real-time bidding (RTB) and private exchanges. Publishers should capitalize on the shift of advertisers ...... |
| Jeremy Straight of SpotXchange shares a few insights from SpotXchange’s auction-based video marketplace with Andy Plesser of Beet.TV. Jeremy discusses how fast RTB is growing in video and how that growth ...... |
| By teaming up with Innovid, our video advertisers are empowered to more effectively reach their target audiences through interactive video ads. Giving users the option to interact with ads enhances brand ...... Posted: November 22, 2011
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| A leading UK marketing publication, Marketing Week, mentions SpotXchange as a video ad exchange specialist in an article that covers how brands are shifting to online video and the tools they are using ...... Posted: November 16, 2011
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| SpotXchange capitalizes on increasing demand for exchange-led video buying and growth of short-form video ad inventory in the UK by hiring former Channel 4's Nick Callaghan as Director of Sales. Nick ...... Posted: November 16, 2011
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| Each year, readers, writers and vendors in the online video space vote for products, services and companies that outperform the rest. Our industry first auto-optimization, real-time-bidding (RTB), and ...... |
By Bryon Evje, EVP of Sales and Business Development of SpotXchange - Digiday Daily Digiday originally published SpotXchange's first article on cost per engagement, in which he questioned the claim that some video ad networks have made, that they can guarantee engagement on a select site ...... |
By Bryon Evje, EVP of Sales and Business Development of SpotXchange - Digiday Daily Some players in the industry have been claiming they can guarantee engagement on premium sites, but no one can guarantee that a consumer will engage with an ad, and if you're using targeting, you can't ...... |
By Erik Swain, VP of Operations for SpotXchange - MediaPost Publications The benefits of Real-Time Bidding (RTB) for video are clear for advertisers, but publishers want to ensure that RTB will give them control over their inventory as they have greater access to these buyers ...... |
| Check out a great Q&A session with our UK Managing Director, Andrew Moore, about our positioning in Europe, RTB and private marketplaces: Can you give an overview of the SpotXchange offering? At ...... |
| For video-performance-based ads, the big hurdle is the same as with any video ad, cost and wherewithal. "The immediate hurdle is the production of the video itself; not everybody has those capabilities," ...... |
| Check out an opinion piece on Private Marketplaces from our UK Managing Director, Andrew Moore: Following the news that Google is making pre-roll video inventory available on YouTube via RTB (Real-Time ...... |
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