Digital Dealmakers
August 3, 2008
Mike Shehan, CEO of SpotXchange
The player: Mike Shehan, CEO of SpotXchange
The play: SpotXchange is an online video advertising network that brokers deals for ads against online video content. Ads can be pre-rolls, overlays, banners and pre-game ads in which a video advertisement plays before a casual game starts. SpotXchange is the sister [...]
MediaPost Online Video Insider, Posted June 23rd, 2008 10:45 am by Michael Shehan
Back in the day, video game consoles were hooked up to television sets, or played via floppy disks in school computer lounges (Oregon Trail anyone?). What if Super Mario and Luigi stopped mid-game and let products be schlepped to us en route to [...]
MediaPost Online Video Insider, Posted April 29th, 2008 by Torrey Newman-Larson
Direct response in online video advertising is fast becoming a reality. Whether advertisers are looking to generate sales, sign-ups, coupon downloads, or any action, online video advertising is a new and effective way to enhance off and online DR efforts.
Online video is still a nascent [...]
VP of sales and client services manager join the team
WESTMINSTER, CO April 23, 2008 – Online video advertising network SpotXchange announced today the addition of two staff members.
Torrey Newman-Larson joins the company as the vice president of sales, direct response. She comes to SpotXchange from Q Interactive where she managed sales in lead generation, e-mail [...]
WESTMINSTER, CO, April 16, 2008, Ken Liebeskind — The popularity of running video ads on casual gaming sites is accelerating, with ad networks championing them. “The click through rates are better than in-stream advertising and you can target down to the demographics,” said Michael Shehan, CEO of SpotXchange, the ad network that is running video [...]
VideoNuze, Tuesday, April 15, 2008, 10:41 AM ET
As evidence of the market’s bullishness on ad-supported video, video-focused ad networks continue to flourish. I recently spoke to CEO/co-founders of two of the larger ones, SpotXchange and YuMe to learn more about their respective differentiators.
SpotXchange CEO Mike Shehan explains that his company has focused on building a [...]
Online Media Daily, News Brief, Wednesday, Mar 26, 2008 7:01 AM ET
WEB VIDEO ADVERTISING NETWORK SPOTXCHANGE on Tuesday announced a video ad-serving partnership with online video hot spot Big Think.
Launched in January, Big Think houses hundreds of hours of video interviews with such notables as journalist Jim Lehrer, British magnate and chairman of Virgin Atlantic [...]
MediaPost Online Media Daily, News Brief, Wednesday, Mar 19, 2008 7:00 AM ET
WEB VIDEO AD NETWORK YUME has struck a partnership with SpotXchange designed to increase inventory fill rates and revenue opportunities for YuMe publishers.
Publishers using Adaptive Campaign Engine–a new capability of the YuMe ad management system designed to help publishers match each video ad [...]
paidContent.org, By David Kaplan – Tue 18 Mar 2008 07:22 PM PST
YuMe teams with SpotXchange: Online video aggregator YuMe has agreed to serve ads from SpotXchange on behalf of publishers in YuMe’s network. SpotXchange runs an online auction for video ads.
Link to article
Written on March 18th 2008 Author by Editor
ADOTAS – YuMe, an online video ad network, announced a partnership today with SpotXchange designed to increase inventory fill rates and revenue opportunities for YuMe publishers. Publishers using ACE (Adaptive Campaign Engine) – a new capability of the YuMe ad management system which helps publishers match each [...]
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