MediaPost Online Video Insider, Posted March 11th, 2008 by Paul Bowlin
For those of us selling in-stream video advertising to advertisers and agencies the good news about budgets moving into our space keeps coming. According to an Accustream iMedia Research report $420 million was spent in pre-roll ads in 2007. Based on conversations that I [...]
In late 2007, SpotXchange CEO Mike Shehan sat down with Denuo Group, Publicis’ Senior Vice President Tim Hanlon to discuss the future of online video advertising. The conversation was inked and published as a two part series in MediaPosts’ VideoInsider Newsletter. But, the articles didn’t cover the entire conversation. The rest of the interview is [...]
CoBizMag.com Monday, February 11, 2008 at 8:56:23 AM
By Keith DuBay
One of the reasons I started this blog was to discover how businesses could communicate to their customers in a new but confusing age of media. Large businesses have enough ad budget to cover almost any channel to communicate to potential customers. They are going to [...]
SEATTLE – February 6, 2008
As the market for professionally produced online video has matured, so too has the need for media companies to incorporate highly flexible, open and robust methods that help them keep pace. Today, thePlatform, the leading broadband video management and publishing company, announced the broadband video industry’s largest collection of pre-integrated partner [...]
VentureBeat: By Julie Ruvolo 02.4.08
It’s becoming more common for ad-focused technology companies to seek out investment from Madison Avenue, in order to gain investors’ connections to advertising clients. But usually the investor is one of the major ad holding companies. Example: WPP’s aggressive investments in VideoEgg, SpotRunner, Media Rights Capital and WildTangent, and acquisition [...]
DigitalMediaWire, Authored by Mark Hefflinger on February 1, 2008 – 7:27am.
Westminster, Colo. – SpotXchange, the operator of an online video advertising network, announced that it has raised an undisclosed sum in its first round of angel funding.
Participants in the round included Alex Bogusky, chief creative officer at ad agency Crispin Porter and Bogusky, and a [...]
Red Herring, 01 February 2008, 10:00, by Justin Moresco
Online video advertising is the next frontier, and a long list of startups have formed in the hope of bringing marketers and publishers together in advertising bliss.
Westminister, Colorado-based SpotXchange is on of them, announcing on Friday that private investors have pumped in an undisclosed amount in a [...]
paidContent.org, By David Kaplan – Fri 01 Feb 2008 04:34 PM PST
Online video ad network SpotXchange has raised an undisclosed amount of angel funding, the company tells us. Of its several investors, the Westminster, CO,-based company’s most notable backers is Alex Bogusky, chief creative officer of Crispin Porter + Bogusky. The other six individuals [...]
MediaPost, OnlineMediaDaily, News Brief, Friday, Feb 1, 2008 8:00 AM ET
ONLINE VIDEO ADVERTISING NETWORK SPOTXCHANGE announced that it has raised an undisclosed amount in its first round of angel funding.
Investors include: Alex Bogusky, Chief Creative Officer, Crispin Porter + Bogusky; Laurence Chang, former Portfolio Manager, Janus Worldwide Fund; Tim Hudner, former Chief Operations and Chief [...]
TV Week, January 31, 2008 4:30 PM, By Daisy Whitney
Online video ad network SpotXchange said it received its first round of angel funding.
The company did not disclose the amount, but it said investors include Alex Bogusky, chief creative officer, Crispin Porter + Bogusky; Laurence Chang, former portfolio manager, Janus Worldwide Fund; Tim Hudner, former chief [...]
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