The Casual Games Association released its 2007 report on the casual games industry this week. According to the release:
- Casual games are a $2.25 billion a year industry.
- The casual game market is growing at 20% a year.
- Over 200 million people play casual games each month over the Internet.
- Men make up 48.3% of [...]
12-day program
Start: 9/27/07
End: 10/8/07
Street Date: 10/3/07
Creative: Pre-Street, “Available Tuesday on DVD,” 9/27-10/2; Street, “Now Available,” 10/3-10/8
Total Video Impressions Delivered: 714,682
Total Companion Banner Impressions: 555,739
Click Through Rate: 1.51%
How did we do it?
Matches were narrowed by publishers who accepted 15 second ads and 300×250 banners.
Data collected in the campaign’s early stages enabled optimization that powered the campaign’s [...]
We just completed some new functionality that will enhance your visibility among advertisers in our network and allow you to provide additional information about the specific advertising opportunities your properties offer.
You will notice these enhancements when you create a new channel or edit your existing channels.
Media Kit – You can now upload a media kit—advertisers [...]
I was very fortunate to be quoted in today’s WSJ article by Stephanie Kang- “A Wider Web to Find Their Niche Firm Looks to Pair News Outlets, Ads With Smaller Sites”
The article was about one of SpotXchange’s publishing partners, Voxant. Some know Voxant by another name or another property they [...]
The engineering team at SpotXchange is always striving to improve our network’s ability to help advertisers manage their online campaigns, while helping publishers maximize their revenue opportunities. We pushed a significant amount of new code recently that should result in some noticeable improvements in both our self-service advertiser tools as well as our self-service publisher [...]
Local advertisers, be sure to check out our Local Video Ads page on the SpotXchange blog. We’ll update that page routinely with the latest local stats from the SpotXchange network.
Local advertising on SpotXchange is perfect for restaurants, banks, auto dealers, and just about any business that needs to get the word out to [...]
SpotXchange President and CEO Michael Shehan sat down with former CNN President of Sales and Marketing Larry Goodman to discuss the online video ad space.
Michael Shehan: Why do you think traditional media buyers are moving slower than anticipated to online video ad buys?
Larry Goodman: There are three primary reasons. First, the creative community has not [...]
Remember that Saturday Night Live skit with Ross Perot (played by Dana Carvey) and his running mate, Admiral Stockdale (played by Phil Hartman)? Phil kept repeating “gridlock” when describing the federal government. Well, he might as well have been describing New York during Advertising Week 2007. OMMA and the IAB held their conferences at the [...]
Online video advertising presents a variety of new opportunities for marketers. For the most part, these opportunities are obvious-additional reach, enhanced brand/consumer interaction, and more. To be sure, a number of best practice methods have surfaced and some are more obvious than others. So, let’s first review some of the more obvious best practices, and [...]
SpotXchange has recently enabled third-party ad serving support to Atlas In-Stream Video advertisers. Third-party ad serving (wherein a publisher’s ad query is fulfilled by a third-party ad service, rather than by a primary or in-house ad service) is old hat in the banner advertising space, but more difficult to coordinate in video advertising due to [...]
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