SpotXchange's Blog

After being approved as a SpotXchange publisher, you will need to set up channels using the self-service SpotXchange publisher tools. Channels represent buckets of content that typically attract like demographics. The following article provides an overview of how to best set up your channels in the SpotXchange marketplace to attract advertisers at [...]

SpotXchange has recently enabled third-party ad serving support to Atlas In-Stream Video advertisers. Third-party ad serving (wherein a publisher’s ad query is fulfilled by a third-party ad service, rather than by a primary or in-house ad service) is old hat in the banner advertising space, but more difficult to coordinate in video advertising due to [...]