Click here to read comScore release.

InformationWeek also covered SpotXchange’s rank in this article.

US Online Video Market Continues as Americans Watch 33 Billion Videos in December – comScore

Follow this link to read his post:  http://alexbogusky.posterous.com/somebody-is-hiring-it-must-really-be-2010

If you’d like to follow Alex via Twitter, then go here:  http://twitter.com/bogusky

Click here to read article from Will:  VideoNuze article about SpotXchange’s new targeting and reporting capabilities.

WESTMINSTER, CO (December 14, 2009) – SpotXchange announced today that it is now offering advertisers the ability to plan and buy campaigns targeted at specific demographic audiences across each of its 2,500 partner sites. The emerging video ad network becomes one of the first in the online video advertising market to roll out a demographic and audience verification service across its entire network, enabling marketers to evaluate and buy online video based on the same audience-based criteria they use to plan and buy traditional TV.

“Rather than buy video based purely on site context and the video programming resident on a site, we now offer advertisers the ability to target and effectively reach specific audiences,” said SpotXchange CEO Michael Shehan.

Teaming with audience insights provider Quantcast to enable the offering, SpotXchange makes the comprehensive service available to advertisers across the entire 55 million unique consumers it reaches every month through its pre-roll video ad network. Through the collective participation of millions of Web destinations in its service, Quantcast provides the unique ability to understand and organize all 220 million US Internet users in real time.

“We took a network-wide approach to offer audience-targeting as a third-party service,” Shehan said. “As a result, marketers can now qualify their intended audience before delivering a video ad to one or many.”

SpotXchange uses the Quantcast Media Program to package inventory on a real-time basis so that advertisers can reach highly enriched audiences that best match their target consumer. The solution enables marketers to define audiences based on their best performing consumer groups and media companies to deliver audiences that match these targets, reducing media waste and improving yield.

“Before any of our video ads are delivered, SpotXchange verifies that the requesting user machine matches our intended audience segment,” said Marc Fonzetti, Advertising Manager and Internet Specialist for Reckitt Benckiser. “If there’s a match, the appropriate video ad is returned. Without a match, no ad is delivered, which cuts down the number of wasted video impressions we might normally serve.”

In addition to reducing media waste, SpotXchange’s demographic targeting service also enables the company to offer online video on a “cost-per-point” basis, which transforms digital video into broadcast terms.

“We can now determine how many available monthly GRP’s exist for each demographic, segment as well as how many monthly video impressions can be served across the SpotXchange network for each of those demographics,” said Bryon Evje, EVP of Sales & Business Development at SpotXchange. “SpotXchange can utilize that GRP and impression data along with the CPM’s for each target demo and calculate a cost per point.”

About SpotXchange

SpotXchange is a performance-based video advertising network that guarantees that marketers generate a return on investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, website visits, interactions, brand lift, purchase intent, in-store visits, etc. According to comScore’s September 2009 data, SpotXchange was the fifth-largest video ad network, reaching 55M unique visitors per month through pre-roll and 118M unique visitors per month through pre-roll and in-banner video ads.

About Quantcast

Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. We provide advertisers with a new way to evaluate their target customer profiles against the entire U.S. Internet population, so they can identify prospective customers numbering in the millions, even tens of millions. Launched in 2006, we are currently used by the top 10 media agencies and more than half of the top advertising supported publishers. Quantcast works with over 30 of the top brands by advertising spend and marketers from every major vertical use us to define and buy the audiences that matter to them most. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences for the industry’s leading quality destinations. Quantcast is based in San Francisco and New York with data centers around the globe. The leadership team consists of top talent across technology, advertising, and media. Come get Quantified at www.quantcast.com.

A link to the article is here; however most of the article is behind a paid subscription wall.

SpotXchange Video Ad Network ranked #18 with a potential reach of 134M uniques or 67% of the US population with its pre-roll and in-banner video ads.

Link to release:  http://www.prnewswire.com/news-releases/comscore-media-metrix-ranks-top-50-us-web-properties-for-october-2009-70535947.html

Bryon Evje to run Sales and Business Development at Emerging Video Network

WESTMINSTER, CO (November 13, 2009) – SpotXchange announced today that video ad industry veteran, Bryon Evje, has been hired to run sales and business development for the fast growing performance-based video ad network. Bryon comes to SpotXchange from Broadband Enterprises where he served as Chief Operating Officer and later President of Products & Technology.

“We are ecstatic to have Bryon join SpotXchange,” said SpotXchange CEO Michael Shehan. “His experience in broadband video is unmatched, as he helped build one of the most successful companies in the online video industry. Bryon’s charter will be to help educate the market about the benefits of SpotXchange’s performance-based video ad technologies.”

Bryon will be responsible for overseeing the company’s revenue growth by leading its media sales division, and expanding SpotXchange’s domestic and international affiliate networks.

“The more crowded the video ad network space becomes, the more I believe SpotXchange stands out as a media partner who can deliver on the promise of video performance,” said Bryon Evje. “Brand reach will continue to be one of the medium’s strengths, but video should also enable an advertiser – whether a brand or direct-response marketer – to realize tangible and measureable returns on investment.”

About SpotXchange

SpotXchange is a performance-based video ad network that guarantees our advertisers generate a return on their video advertising investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, web site visitors, interactions, brand lift, purchase intent, brand awareness, in-store visits, etc. According to comScore’s September 2009 data, SpotXchange was the 5th largest video ad network reaching 55M unique visitors per month through pre-roll and 118M unique visitors per month through pre-roll and in-banner video ads. The SpotXchange patent-pending online video advertising platform received the 2007 & 2008 Streaming Media Readers’ Choice Award for Best Video Ad Platform. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. SpotXchange clients include Reckitt Benckiser, DISH, Dell, Disney, Microsoft, and many others.

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Contact:

Erica Harte

303-345-6609

eharte@spotxchange.com

Unique Viewers (000) 20,830;

Videos (000) 83,002

SpotXchange Video Ad Network should be properly reported in late November when October Video Metrix numbers are reported by comScore.

“We’re very proud of the numbers comScore reported for SpotXchange,” said SpotXchange CEO Michael Shehan. “Joining comScore was an important first step in raising our profile in the media buying community. While we don’t believe our network is fully represented in the comScore numbers since we are just at the very beginning stages of working with them, this is still an especially proud moment for SpotXchange, as the Company has proven that superior technology, unwavering focus on our mission and a strong value proposition trump heavily financed competitors any day of the week.”

SpotXchange is a performance-based video ad network that operates an exchange-based marketplace where buyers and sellers of video ad inventory come together in a real-time environment. SpotXchange has never raised institutional funding, having supported itself through significant investment from its sister company, Booyah Networks, and a small round of angel funding from notable industry titans like Alex Bogusky co-Chairman of Crispin, Porter & Bogusky. SpotXchange enables advertisers to target video ad inventory using a variety of enhanced targeting technologies, and is the only video ad network to offer both retargeting and behavioral targeting technologies.

“I’m not surprised by SpotXchange’s success and growth,” says Alex Bogusky, co-Chairman of CP+B. “When you combine the best qualities of TV advertising with the most advanced interactive targeting methods and an efficient and accountable platform, you’ve suddenly made every marketer’s dream come true.”

About SpotXchange

SpotXchange is a performance-based video ad network that guarantees our advertisers generate a return on their video advertising investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, web site visitors, interactions, brand lift, purchase intent, brand awareness, in-store visits, etc. The SpotXchange patent-pending online video advertising platform received the 2007 & 2008 Streaming Media Readers’ Choice Award for Best Video Ad Platform. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. SpotXchange clients and partners include Reckitt, TVU, Mochi, RealGames, and Razorfish to name a few.

###

Contact:

Erica Harte

303-345-6609

eharte@spotxchange.com