Local Advertising: Lessons for All Video Advertisers Posted August 18th, 2008 by Michael Shehan
Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group’s US Local Video Forecast – 2007 – 2012 Report) in just a few years after only generating $11 million in 2007? Local [...]
Great checklist! SpotX has you covered on all points!
MediaPost Online Video Insider Posted August 5th, 2008 by Tod Sacerdoti
Having served over 3 billion video ads in the last couple of years, we have learned a few things about the business. Whether you are buying video ads from a portal, publisher with multiple sites or a [...]
Digital Dealmakers
August 3, 2008
Mike Shehan, CEO of SpotXchange
The player: Mike Shehan, CEO of SpotXchange
The play: SpotXchange is an online video advertising network that brokers deals for ads against online video content. Ads can be pre-rolls, overlays, banners and pre-game ads in which a video advertisement plays before a casual game starts. SpotXchange is the sister [...]
Voting just opened for the Second Annual Streaming Media Readers’ Choice Awards <http://www.streamingmedia.com/readerschoice/>. Last year SpotXchange proudly took top honors in the online video advertising platform category <http://www.streamingmedia.com/article.asp?id=9730&page=4&c=31>.
This year we are excited to be nominated for two categories,
Video Advertising Platform
Video Advertising Network
SpotXchange has accomplished a lot in just one year. We can honestly say we’re [...]
The good news here is that the SpotXchange network isn’t soley dependent on the overlay ad unit. We can do overlays, but also do in-stream with companion banners.
Forecast: In-Stream Ads and Video Banners to Dwarf Overlays
By Zachary Rodgers, The ClickZ Network, Jul 23, 2008
Articles | Contact Zachary | Subscribe to Newsletters | RSS Feeds
Video overlay ads of [...]
AdAge covered an interesting study on the acceptance of ad-supported online video content.
I am interested to know if acceptance would change if survey respondents were asked specifically about retail sites who produce informational videos (WineLibraryTV comes to mind–note: I’m just using the show as an example as I’ve never seen an ad on any episode [...]
Start: 12/20/07
End: 2/20/08
Campaign Goal: To reach stay-at-home moms seeking career options.
Total Video Impressions Delivered: 4,386,313
Total Companion Banner Impressions: 1,665,010
Click Through Rate: 1.99%
How did we do it?
- Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.
- Matches were further narrowed by matching the publishers who accepted 15 and 30 second ads [...]
Since launching in September 2006, VideoJug has grown into the world’s most comprehensive library of free factual video content online. Videojug.com features professionally-produced, high definition videos covering every conceivable topic. The site is the definitive online “encyclopedia of life”.
The video content on the site takes a variety of formats that include informative “How To” [...]
The Auction Network is the first 24/7, multimedia network solely dedicated to auctions. Auction Network gives viewers a front row seat to world class auctions with fast-paced, live interactive programming in high-definition supported by real-time bidding across all currencies.
Free Ride Games is the first destination to offer consumers PC computer games one hundred percent free [...]
MediaPost Online Video Insider, Posted June 23rd, 2008 10:45 am by Michael Shehan
Back in the day, video game consoles were hooked up to television sets, or played via floppy disks in school computer lounges (Oregon Trail anyone?). What if Super Mario and Luigi stopped mid-game and let products be schlepped to us en route to [...]
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