| Yesterday we were excited to host a webinar with Forrester Research analyst David Cooperstein to discuss the rapid rise of programmatic and real-time bidding in the digital video industry. Our very own ...... |
| Hats off to SpotXchange's dynamic duo! CEO & co-founder Mike Shehan and COO/CFO & co-founder Steve Swoboda have been hand selected by an independent panel of judges as finalists in the 2013 Ernst ...... |
Ask Forrester's David Cooperstein... Buying and selling digital video programmatically has continued to be a hot topic in the online video advertising world, but has it killed the manual I/O as we know it? That’s what we aim to discuss in ...... |
| News Limited and Facebook recently announced their decision to launch autoplay video ad units. This is very interesting considering Australian advertisers have been vocal about steering away from autoplay ...... |
| In online video advertising, think of a Deal ID (identifier) as a way to bridge the gap between a manual insertion order (IO) and the automated Real-Time Bidding (RTB) process. A Deal ID is the automated ...... |
| We are excited and honored to announce that The Denver Post has named SpotXchange as one of the Denver metro area's Top Workplaces of 2013! This is the second year in the row that SpotXchange has won this ...... |
| On the heels of the Forrester survey we commissioned (pointing out the rapid growth of online video spending and the impact RTB and programmatic is playing to that growth) our fearless leader Mike Shehan ...... |
Video RTB Spend to Hit $1.4 Billion in 2014 According to Independent Consulting Firm Today we're excited to announce the release of a study conducted by Forrester Consulting – on behalf of SpotXchange – that shows real-time bidding (RTB) and programmatic buying is about to dramatically ...... |
| We just launched our new SpotXchange Publisher Tools! For the first time ever in digital video, SpotXchange offers our existing publishers unmatched control and transparency when they sell video programmatically. ...... |
Chapter 11 Takes A Look Back and Shares Predictions for the Future of the Digital Video Advertising Landscape Today we're excited to announce our final chapter of the Survival Guide to Digital Video! We want to extend a huge thank you to all of our loyal readers and hope you've enjoyed learning about the ins and ...... |
| SpotXchange is thrilled to announce that our CEO, Mike Shehan, will be speaking at AdExchanger's first ever Programmatic I/O conference in San Francisco on April 8th. The conference aims to educate the ...... |
| Historically, the terms Real-Time Bidding (RTB) and programmatic have been used synonymously in video advertising. However, concepts like Deal ID, futures markets and dynamic creative have forced the ...... |
Provides solutions to the tensions and conflicts that threaten to hinder the progress of programmatic advertising Chapter 9 is now available for your reading pleasure. This chapter dives into solutions to the issues that are arising in video advertising that may hinder the industry's progress. Naturally, a technology ...... |
Shares Insights on Getting the Best Value From Managing Yield We've just released Chapter Eight of our Survival Guide to Digital Video. This chapter takes a look at how both buyers and sellers can benefit from a deeper understanding of the ins and outs of yield management. ...... Posted: February 28, 2013
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| When I was growing up, my sisters and I used to play this ridiculous board game called the Omega Virus. Each of us played as astronauts mired on a dilapidated space station, orbiting above Earth and infected ...... Posted: February 20, 2013
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New publisher tools on the way for increased efficiency We love our publishers! That's why SpotXchange is excited to announce a number of upcoming enhancements to our online Publisher Tool. Some of which we'd like to preview with you now. Programmatic ...... Posted: February 13, 2013
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Dives into the Specifics of a Private Marketplace, Why They’re Important, and the Benefits They Provide Both Advertisers and Publishers Chapter Seven of our Survival Guide to Digital Video is now available! This chapter dives into the nuances of a private marketplace, explaining the importance of programmatic technology as it relates to ...... |
| The advertising industry has always been a “people business.” It’s about the breadth and depth of your connections with others, and the trust they have in your personal brand. The better connections you ...... |
| When we launched an exchange for video advertising in 2007, we found ourselves having a tough time convincing buyers to access the marketplace via self-serve tools to buy inventory in a non-guaranteed ...... |
Shares an Overview of Exchanges, Programmatic Buying and Ad Networks as Related to Digital Video Advertising We’re excited to release Chapter Six of our Survival Guide to Digital Video. This chapter dives into exchanges, networks and programmatic buying as it all pertains to digital video advertising. Though ...... |
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