Blog & Insights
Posted by Allen Klosowski on May 28, 2015
We have gone past the “year of mobile” into the mobile decade. Nobody at this time should be talking about the “shift” to mobile, as that’s old news. Cross screen audiences are the new normal. Large screens, high speed wireless data availability, and fast processors in even low-end devices are driving an explosion in mobile video consumption...Read More
Posted by Alex Chernos on May 26, 2015
RTL XL, the premium online video destination in the Netherlands, recently partnered with SpotXchange to monetize their video inventory via programmatic-first methods, setting up a first-look private marketplace on desktop through the SpotXchange Platform.Read More
Posted by Leah White on May 21, 2015
In 2014, we saw more big brands, and their ad budgets, move into mobile advertising than ever before. In addition to seeing new brands move into mobile advertising, we also saw many innovative brands that were previously engaging with mobile display, double down and get into mobile video advertising. With explosive growth numbers for...
Posted by Leah White on May 14, 2015
Giving Publishers Granular Control with Creative Level Management
We’re excited to announce the latest feature in our Publisher Platform, Creative Review. As part of Holistic Inventory Management, Creative Review is a new Quality Control feature that helps publishers maintain their brand integrity. Using this new feature, publishers can preview and then approve or reject individual video ad creatives across the SpotXchange Public Marketplace...
Posted by Leah White on May 7, 2015
Combating fraudulent activity has always been a central focus for SpotXchange, which is why we are excited to announce an upgraded integration with our longtime partner, DoubleVerify. This update enhances our already formidable anti-fraud technology, giving us the latest technology to identify and root out illegitimate traffic. This new technology also provides a better solution for detecting fraudulent traffic on mobile devices, enhancing our cross screen capabilities. “SpotXchange’s comprehensive brand safety suite leverages...Read More