SpotXchange's Blog

Start: 12/20/07
End: 2/20/08
Campaign Goal: To reach stay-at-home moms seeking career options.
Total Video Impressions Delivered: 4,386,313
Total Companion Banner Impressions: 1,665,010
Click Through Rate: 1.99%
How did we do it?
- Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.
- Matches were further narrowed by matching the publishers who accepted 15 and 30 second ads [...]

Start: 9/4/07
End: 9/30/07
Campaign Goal: To reach a business to business finance and insurance audience.
Total Video Impressions Delivered: 777,441
Total Companion Banner Impressions: 1,049,607
Click Through Rate: 1+%
How did we do it?
- Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.
- Matches were further narrowed by matching the publishers who accepted 30 [...]

Flight Dates: December 2007
Creative:
[youtube=http://www.youtube.com/watch?v=t1s81qtPuJ4]

Client Objectives
For the DVD release of Nanny Diaries, the client wanted to target a female audience, ages 18 to 35. The objective was to promote the DVD release by driving traffic to the client’s Web site where consumers could experience more of the movie and find out where they could buy the [...]

ADWEEK, Oct 1, 2007, Wendy Melillo
WASHINGTON Using marketing to form a network where citizens can participate in issues they care about is the concept behind the effort to promote Leonardo DiCaprio’s The 11th-Hour documentary about the environment.
The campaign combines advertising technology with social causes in a way that is designed to motivate parties to take [...]