| Being at ad:tech New York this week reminded me how far the advertising industry has come when it comes to targeting consumers. As I walked around the show floor and listened to different companies ...... |
| by Brent Durand The Digital Hollywood conference wrapped up this week, and some of the event chatter included topics that continue to be top of mind for online advertising industry professionals. Here ...... |
| This week I took part in a panel with fellow Internet video execs at the RBC Conference. Everyone on the panel was in agreement that brand advertisers want to sponsor "safe content"--professionally produced ...... |
| The IAB's inaugural Ad Networks & Xchanges event was held in NYC on March 31st. IAB President & CEO Randall Rothenberg kicked off the day by introducing the theme, "Teach me now, teach me how."Attendees ...... |
| The ANA held its inaugural "TV & Everything Video Forum"on February 28th in NYC. This loaded topic drew the largest audience the ANA has seen at any of forum to-date. Leading advertisers, agencies, content ...... |
| "The End of Advertising as We Know It"is an IBM study that will be released next week, per IBM Global Media & Entertainment Leader Karen Feldman. Karen and I were on the same Digital Hollywood panel, ...... |
| Broadband Advertising: The Power Surge took center stage at Digital Hollywood on Wednesday as a panel moderated by 360i Director of Emerging Media David Berkowitz addressed the multiple tactics that can ...... |
| Last night's keynote dinner at Digital Hollywood (http://digitalhollywood.com/LAFall07Agenda.html), Web 2.0: Technology with a Human Dimension was an impactful discussion on online brand marketing-specifically ...... |
| Yes, it's that time of year again! The grand-daddy of all online shows for the interactive marketing community reconvenes in the advertising Mecca of New York City for ad:tech NY (http://www.ad-tech.com/ny/) ...... |
| paidContent.org, By David Kaplan - Thu 28 Jun 2007 10:15 AM PST More talk of metrics and the value of ads for online video at the OMMA Video conference. Recounting OPA stats on video watching, about 44 ...... |
| MediaPost, Online Media Daily, by Erik Sass, Friday, Jun 15, 2007 6:00 AM ET LACK OF SCALABILITY IS STILL the biggest obstacle facing niche online advertising formats including broadband video platforms, ...... |
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