This week I took part in a panel with fellow Internet video execs at the RBC Conference. Everyone on the panel was in agreement that brand advertisers want to sponsor “safe content”–professionally produced content that runs on reputable sites. Having said that, I don’t think that is YouTube’s only solution–there are other monetization models currently in the market such as display ads and [...]
The IAB’s inaugural Ad Networks & Xchanges event was held in NYC on March 31st. IAB President & CEO Randall Rothenberg kicked off the day by introducing the theme, “Teach me now, teach me how.” Attendees learned about the growing importance of exchanges and ad networks at panels and sponsor-presented breakout sessions.
The best explanation on [...]
The ANA held its inaugural “TV & Everything Video Forum” on February 28th in NYC. This loaded topic drew the largest audience the ANA has seen at any of forum to-date. Leading advertisers, agencies, content producers, research organizations and media sales organizations converged to review the paradigm shift taking place in the industry.ANA President and [...]
“The End of Advertising as We Know It” is an IBM study that will be released next week, per IBM Global Media & Entertainment Leader Karen Feldman. Karen and I were on the same Digital Hollywood panel, Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile, at Digital Hollywood on Thursday. [...]
Broadband Advertising: The Power Surge took center stage at Digital Hollywood on Wednesday as a panel moderated by 360i Director of Emerging Media David Berkowitz addressed the multiple tactics that can be employed around broadband video postings/advertising.
Media-Screen Managing Director Josh Crandall set the tone by showing his company’s research on U.S.broadband audiences. The Netpop [...]
Last night’s keynote dinner at Digital Hollywood (http://digitalhollywood.com/LAFall07Agenda.html), Web 2.0: Technology with a Human Dimension was an impactful discussion on online brand marketing-specifically in consumer engagement.
It got lively as HBO SVP Steve Pamon sparred with the rest of the panel. The debate pitted his view, the digital space as a stand alone distribution platform against [...]
Yes, it’s that time of year again! The grand-daddy of all online shows for the interactive marketing community reconvenes in the advertising Mecca of New York City for ad:tech NY (http://www.ad-tech.com/ny/) on November 5-8th. This year’s show promises to be no different than those in year’s past; chaotic and frenzied with little time to [...]
paidContent.org, By David Kaplan – Thu 28 Jun 2007 10:15 AM PST
More talk of metrics and the value of ads for online video at the OMMA Video conference. Recounting OPA stats on video watching, about 44 percent of internet users view online video at least once a week. About 75 percent of the internet [...]
MediaPost, Online Media Daily, by Erik Sass, Friday, Jun 15, 2007 6:00 AM ET
LACK OF SCALABILITY IS STILL the biggest obstacle facing niche online advertising formats including broadband video platforms, RSS feeds, blogs, and mobile networks, according to Jason Klein, co-founder and president of Special Ops Media.
Klein spoke on a panel discussion with representatives [...]
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