Archive for the 'Industry Articles' Category

SpotXchange #1 Video Ad Network in the UK

Monday, August 30th, 2010

SpotXchange Interactive Video Ads now reach 47.3% of the total UK Internet population.
August 30, 2010 – Video ad network SpotXchange today announced that it was the top video network in the UK in July 2010.  SpotXchange continues to be one of the fastest growing video ad networks according to comScore’s Video Metrix report* and has [...]

SpotXchange Reaches Almost 2X Hulu’s Audience

Monday, July 19th, 2010

And served more video ads than YouTube in June 2010 according to comScore’s Video Metrix 2.0 report.
Click here for Ad Age article:  http://adage.com/digital/article?article_id=144968
Click here for MediaPost article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132087

SpotXchange in the UK

Friday, June 4th, 2010

The SpotXchange UK team making some waves with clients like Kellogg’s – http://bit.ly/d0DKtt.
Way to go, team!

comScore Video Metrix – SpotXchange is 2nd Largest Video Ad Network

Monday, May 10th, 2010

SpotXchange continued its climb towards the top of Video Metrix when comScore released its March 2010 rankings.  SpotXchange ranked as the 2nd largest video ad network in terms of Actual Reach with 36M uniques reached.  SpotXchange’s potential reach was 69M.
Click here to read comScore release.
InformationWeek also covered SpotXchange’s rank in this article.

SpotXchange Sponsors and Speaks at NYC digiday: VIDEO UPFRONT

Monday, April 12th, 2010

The SpotXchange Sales and Bus Dev teams will descend upon the digiday: VIDEO UPFRONT conference in NYC on April 12th.  SpotXchange is sponsoring the conference.  In addition, Bryon Evje, SpotXchange’s EVP of Sales and Business Development, is presenting on the top of Cost-Per-Completed Views business model, and then speaks later in the day on a panel [...]

comScore Releases January 2010 Online Video Rankings

Monday, March 8th, 2010

SpotXchange was ranked as the 2nd largest video ad network and the 9th largest video property on the Internet by reaching over 34M unique US visitors in January 2010.  http://bit.ly/8Xx2Q2

ClickZ – Video Ad Networks Embrace Retargeting

Wednesday, February 17th, 2010

Zach Rogers from ClickZ wrote a nice piece about video ad retargeting.  Go here to read the article on ClickZ:  http://bit.ly/acRa6H

VideoNuze – SpotXchange Releases Ad Retargeting Service, Demonstrates Higher Conversion

Friday, February 12th, 2010

Will Richmond from VideoNuze published a terrific article on SpotXchange’s retargeting service.  To read and comment on the article, go here:  http://bit.ly/apRBgP
And if you are interested in the broadband video space, we’d encourage you to sign up for Will’s daily newsletter, which is a great source of information.

SpotXchange Announces Results from Video Ad Retargeting Service

Thursday, February 11th, 2010

Retargeting Offering from SpotXchange Released Out of Beta
WESTMINSTER, CO (February 11, 2010) – SpotXchange announced today that it has released from beta its video ad retargeting service. During the past six months, several advertising clients, including DISH Network, Colorado Tourism, and Click Here have tested the beta service with considerable success.
SpotXchange’s video ad retargeting, [...]

comScore Video Metrix Dec 2009 Released

Tuesday, February 9th, 2010

SpotXchange was ranked as the fourth largest video ad network according comScore’s December 2009 Video Metrix stats.  To see comScore’s public release, go here:
US Online Video Market Continues as Americans Watch 33 Billion Videos in December – comScore