Archive for the 'Industry Articles' Category

comScore Releases January 2010 Online Video Rankings

Monday, March 8th, 2010

SpotXchange was ranked as the 2nd largest video ad network and the 9th largest video property on the Internet by reaching over 34M unique US visitors in January 2010.  http://bit.ly/8Xx2Q2

ClickZ – Video Ad Networks Embrace Retargeting

Wednesday, February 17th, 2010

Zach Rogers from ClickZ wrote a nice piece about video ad retargeting.  Go here to read the article on ClickZ:  http://bit.ly/acRa6H

VideoNuze – SpotXchange Releases Ad Retargeting Service, Demonstrates Higher Conversion

Friday, February 12th, 2010

Will Richmond from VideoNuze published a terrific article on SpotXchange’s retargeting service.  To read and comment on the article, go here:  http://bit.ly/apRBgP
And if you are interested in the broadband video space, we’d encourage you to sign up for Will’s daily newsletter, which is a great source of information.

SpotXchange Announces Results from Video Ad Retargeting Service

Thursday, February 11th, 2010

Retargeting Offering from SpotXchange Released Out of Beta
WESTMINSTER, CO (February 11, 2010) – SpotXchange announced today that it has released from beta its video ad retargeting service. During the past six months, several advertising clients, including DISH Network, Colorado Tourism, and Click Here have tested the beta service with considerable success.
SpotXchange’s video ad retargeting, [...]

comScore Video Metrix Dec 2009 Released

Tuesday, February 9th, 2010

SpotXchange was ranked as the fourth largest video ad network according comScore’s December 2009 Video Metrix stats.  To see comScore’s public release, go here:
US Online Video Market Continues as Americans Watch 33 Billion Videos in December – comScore

MediaPost Video Insider – Vast 2.0

Monday, February 1st, 2010

SpotXchange’s Bryon Evje, EVP of Sales & Bus Dev, wrote an article for MediaPost’s Video Insider about what Vast 2.0 means for the video ad industry.  Check it out – http://bit.ly/bWlcdq

Alex Bogusky Blogs about SpotXchange

Monday, January 4th, 2010

Alex Bogusky, the coolest investor in the world and co-chairman of Crispin, Porter + Bogusky, wrote a post on his Posterous blog about SpotXchange’s new targeting capabilities and our hiring needs.  Thanks, Alex!
Follow this link to read his post:  http://alexbogusky.posterous.com/somebody-is-hiring-it-must-really-be-2010
If you’d like to follow Alex via Twitter, then go here:  http://twitter.com/bogusky

VideoNuze – SpotXchange to Partner with Quantcast for Demographic Targeting and GRP Pricing

Monday, December 14th, 2009

Will Richmond from VideoNuze wrote an article on SpotXchange’s recently announced partnership with Quantcast.
Click here to read article from Will:  VideoNuze article about SpotXchange’s new targeting and reporting capabilities.

SpotXchange Releases Audience-Targeting Video Ad Service

Monday, December 14th, 2009

Audience profiling available across thousands of sites, enabling GRP model
WESTMINSTER, CO (December 14, 2009) – SpotXchange announced today that it is now offering advertisers the ability to plan and buy campaigns targeted at specific demographic audiences across each of its 2,500 partner sites. The emerging video ad network becomes one of the first in the [...]

Booyah Networks finds silver lining to recessions

Friday, December 4th, 2009

The Denver Business Journal published an article today about SpotXchange’s sister company, Booyah Networks.  As the article discusses, Booyah Networks was started by Mike Shehan and Steve Swoboda in the century’s first recession using nothing but proceeds from a sold house, a second mortgage and a sold Lamborghini.  Out of that, Booyah was able to [...]