Bryon Evje to run Sales and Business Development at Emerging Video Network
WESTMINSTER, CO (November 13, 2009) – SpotXchange announced today that video ad industry veteran, Bryon Evje, has been hired to run sales and business development for the fast growing performance-based video ad network. Bryon comes to SpotXchange from Broadband Enterprises where he served [...]
comScore released a data alert today notifying that SpotXchange was underreported in the September 2009 Video Metrix release. The updated measures are as follows:
Unique Viewers (000) 20,830;
Videos (000) 83,002
SpotXchange Video Ad Network should be properly reported in late November when October Video Metrix numbers are reported by comScore.
comScore announced September 2009 Video Metrix numbers today, and reported that SpotXchange’s potential reach was 55.7M with 33% viewer penetration in the US. SpotXchange ranked as the #5 video ad network in terms of potential reach. Not reported (yet), SpotXchange delivered over 80M video ads in the US to over 21M unique visitors.
To see comScore’s [...]
MediaPost sought comments from SpotXchange on Google’s low adoption rate of their BT Service. Bryon Evje, EVP of Sales & Marketing, and Len Bilello, VP of Sales, Eastern Region both commented.
Link to article – http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116821
WESTMINSTER, CO (September 10, 2009) – comScore’s newly released Video Metrix numbers for July 2009 listed SpotXchange as a top video ad network reaching a potential of 47M unique visitors per month with its in-stream pre-roll video ad unit. As a result, SpotXchange ranked in the top 20 of Video Metrix when including potential [...]
Online advertising of consumer products boosts sales at a higher rate and faster than comparable TV advertising, according to a recent study by comScore Inc. on behalf of DunnHumby USA, a marketing agency for consumer goods manufacturers and retailers.
ComScore monitored the online behavior of 200,000 members of its consumer panel, all of whom belong to [...]
Small Businesses Finding Great Success With Online Video Ads Using SpotMixer’s Upgraded Online Video Advertising Service
SpotMixer 2.0 Loads New Features Into Its Industry-Leading Video Creation and Distribution Technology, Offers 30-Day Free Trial
SpotMixer
REDWOOD CITY, CA–(Marketwire – August 4, 2009) – Despite the challenging economic times, small and medium-sized businesses (SMBs) across the country are quickly discovering [...]
As you’ve seen from our newly relaunched site, SpotXchange has a new logo, a new tag line, and new messaging. We are all about performance. We’ve always been about performance, but now we’re making sure our brand reaffirms our mission to our advertisers and publishers.
You might be asking, what is performance-based video advertising? To [...]
Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week. He spoke about monetizing casual games. Colin Campbell quotes Mike in his conference recap article titled “Opinion: Casual Connects.”
Mike’s quote:
But change is inevitable, and it’s fueling the growth of the casual games business. Mike Shehan, founder and CEO of [...]
SpotXchange CEO, Mike Shehan, is speaking at the Casual Connect conference in Seattle on July 21, 2009. Casual Connect is organized by the Casual Games Association and is one of the most anticipated casual game events of the year. Mike is speaking on the panel, “Make Money Off Your Games” along with representatives from Mochi, [...]
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