Alex Bogusky, the coolest investor in the world and co-chairman of Crispin, Porter + Bogusky, wrote a post on his Posterous blog about SpotXchange’s new targeting capabilities and our hiring needs. Thanks, Alex!
Follow this link to read his post: http://alexbogusky.posterous.com/somebody-is-hiring-it-must-really-be-2010
If you’d like to follow Alex via Twitter, then go here: http://twitter.com/bogusky
Will Richmond from VideoNuze wrote an article on SpotXchange’s recently announced partnership with Quantcast.
Click here to read article from Will: VideoNuze article about SpotXchange’s new targeting and reporting capabilities.
Audience profiling available across thousands of sites, enabling GRP model
WESTMINSTER, CO (December 14, 2009) – SpotXchange announced today that it is now offering advertisers the ability to plan and buy campaigns targeted at specific demographic audiences across each of its 2,500 partner sites. The emerging video ad network becomes one of the first in the [...]
The Denver Business Journal published an article today about SpotXchange’s sister company, Booyah Networks. As the article discusses, Booyah Networks was started by Mike Shehan and Steve Swoboda in the century’s first recession using nothing but proceeds from a sold house, a second mortgage and a sold Lamborghini. Out of that, Booyah was able to [...]
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for October 2009 based on data from the comScore Media Metrix service.
SpotXchange Video Ad Network ranked #18 with a potential reach of 134M uniques or 67% of the US population [...]
Bryon Evje to run Sales and Business Development at Emerging Video Network
WESTMINSTER, CO (November 13, 2009) – SpotXchange announced today that video ad industry veteran, Bryon Evje, has been hired to run sales and business development for the fast growing performance-based video ad network. Bryon comes to SpotXchange from Broadband Enterprises where he served [...]
comScore released a data alert today notifying that SpotXchange was underreported in the September 2009 Video Metrix release. The updated measures are as follows:
Unique Viewers (000) 20,830;
Videos (000) 83,002
SpotXchange Video Ad Network should be properly reported in late November when October Video Metrix numbers are reported by comScore.
comScore announced September 2009 Video Metrix numbers today, and reported that SpotXchange’s potential reach was 55.7M with 33% viewer penetration in the US. SpotXchange ranked as the #5 video ad network in terms of potential reach. Not reported (yet), SpotXchange delivered over 80M video ads in the US to over 21M unique visitors.
To see comScore’s [...]
MediaPost sought comments from SpotXchange on Google’s low adoption rate of their BT Service. Bryon Evje, EVP of Sales & Marketing, and Len Bilello, VP of Sales, Eastern Region both commented.
Link to article – http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116821
WESTMINSTER, CO (September 10, 2009) – comScore’s newly released Video Metrix numbers for July 2009 listed SpotXchange as a top video ad network reaching a potential of 47M unique visitors per month with its in-stream pre-roll video ad unit. As a result, SpotXchange ranked in the top 20 of Video Metrix when including potential [...]
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