And served more video ads than YouTube in June 2010 according to comScore’s Video Metrix 2.0 report.
Click here for Ad Age article: http://adage.com/digital/article?article_id=144968
Click here for MediaPost article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132087
The SpotXchange UK team making some waves with clients like Kellogg’s – http://bit.ly/d0DKtt.
Way to go, team!
SpotXchange continued its climb towards the top of Video Metrix when comScore released its March 2010 rankings. SpotXchange ranked as the 2nd largest video ad network in terms of Actual Reach with 36M uniques reached. SpotXchange’s potential reach was 69M.
Click here to read comScore release.
InformationWeek also covered SpotXchange’s rank in this article.
Zach Rogers from ClickZ wrote a nice piece about video ad retargeting. Go here to read the article on ClickZ: http://bit.ly/acRa6H
Will Richmond from VideoNuze published a terrific article on SpotXchange’s retargeting service. To read and comment on the article, go here: http://bit.ly/apRBgP
And if you are interested in the broadband video space, we’d encourage you to sign up for Will’s daily newsletter, which is a great source of information.
SpotXchange’s Bryon Evje, EVP of Sales & Bus Dev, wrote an article for MediaPost’s Video Insider about what Vast 2.0 means for the video ad industry. Check it out – http://bit.ly/bWlcdq
Alex Bogusky, the coolest investor in the world and co-chairman of Crispin, Porter + Bogusky, wrote a post on his Posterous blog about SpotXchange’s new targeting capabilities and our hiring needs. Thanks, Alex!
Follow this link to read his post: http://alexbogusky.posterous.com/somebody-is-hiring-it-must-really-be-2010
If you’d like to follow Alex via Twitter, then go here: http://twitter.com/bogusky
Will Richmond from VideoNuze wrote an article on SpotXchange’s recently announced partnership with Quantcast.
Click here to read article from Will: VideoNuze article about SpotXchange’s new targeting and reporting capabilities.
The Denver Business Journal published an article today about SpotXchange’s sister company, Booyah Networks. As the article discusses, Booyah Networks was started by Mike Shehan and Steve Swoboda in the century’s first recession using nothing but proceeds from a sold house, a second mortgage and a sold Lamborghini. Out of that, Booyah was able to [...]
comScore released a data alert today notifying that SpotXchange was underreported in the September 2009 Video Metrix release. The updated measures are as follows:
Unique Viewers (000) 20,830;
Videos (000) 83,002
SpotXchange Video Ad Network should be properly reported in late November when October Video Metrix numbers are reported by comScore.
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