comScore released a data alert today notifying that SpotXchange was underreported in the September 2009 Video Metrix release. The updated measures are as follows:
Unique Viewers (000) 20,830;
Videos (000) 83,002
SpotXchange Video Ad Network should be properly reported in late November when October Video Metrix numbers are reported by comScore.
comScore announced September 2009 Video Metrix numbers today, and reported that SpotXchange’s potential reach was 55.7M with 33% viewer penetration in the US. SpotXchange ranked as the #5 video ad network in terms of potential reach. Not reported (yet), SpotXchange delivered over 80M video ads in the US to over 21M unique visitors.
To see comScore’s [...]
MediaPost sought comments from SpotXchange on Google’s low adoption rate of their BT Service. Bryon Evje, EVP of Sales & Marketing, and Len Bilello, VP of Sales, Eastern Region both commented.
Link to article – http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116821
Small Businesses Finding Great Success With Online Video Ads Using SpotMixer’s Upgraded Online Video Advertising Service
SpotMixer 2.0 Loads New Features Into Its Industry-Leading Video Creation and Distribution Technology, Offers 30-Day Free Trial
SpotMixer
REDWOOD CITY, CA–(Marketwire – August 4, 2009) – Despite the challenging economic times, small and medium-sized businesses (SMBs) across the country are quickly discovering [...]
Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week. He spoke about monetizing casual games. Colin Campbell quotes Mike in his conference recap article titled “Opinion: Casual Connects.”
Mike’s quote:
But change is inevitable, and it’s fueling the growth of the casual games business. Mike Shehan, founder and CEO of [...]
“In fact, according to leading online video advertising network SpotXchange, in February 2008, over 90% of the InGame video advertisements they served were watched in full. This level of engagement means the effectiveness of the video ad goes through the roof.” – From article written by Slingo.com
Follow the link below to view full article:
http://xboxpc.com/955538-Online-Games-Find-Success-in-a-Recession.html
by Tanya Irwin, Tuesday, Oct 14, 2008 7:00 AM ET
A partnership between Adap.tv and SpotXchange has resulted in the extension of Adap.tv’s OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.
Westminster, Col.-based SpotXchange provides reach and targeting to advertisers through transparent self-service tools, said SpotXchange President and CEO Michael Shehan. [...]
Four thousand industry voters make SpotXchange the winner for the second year in a row
Westminster, CO October 6, 2008 For the second year, online video advertising network, SpotXchange won top Online Video Advertising Platform in the Streaming Media’s Readers’ Choice Awards. SpotXchange was also a top-three finalist in the Video Advertising Network Category.
“We are honored [...]
NEW YORK September 2, 2008 Online video advertising network SpotXchange announced today the addition of Len Bilello. Len, an award winning sales strategist, will serve as vice president of sales, where he will primarily focus on building the company’s broadband video commercial advertising base.
With more then fifteen years of experience, Len has evangelized and sold [...]
Local Advertising: Lessons for All Video Advertisers Posted August 18th, 2008 by Michael Shehan
Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group’s US Local Video Forecast – 2007 – 2012 Report) in just a few years after only generating $11 million in 2007? Local [...]
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