Unique Viewers (000) 20,830;

Videos (000) 83,002

SpotXchange Video Ad Network should be properly reported in late November when October Video Metrix numbers are reported by comScore.

To see comScore’s Video Metrix press release, follow this link:   Top Video Ad Networks by Potential Reach

Link to article – http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116821

Small Businesses Finding Great Success With Online Video Ads Using SpotMixer’s Upgraded Online Video Advertising Service

SpotMixer 2.0 Loads New Features Into Its Industry-Leading Video Creation and Distribution Technology, Offers 30-Day Free Trial

SpotMixer

REDWOOD CITY, CA–(Marketwire – August 4, 2009) – Despite the challenging economic times, small and medium-sized businesses (SMBs) across the country are quickly discovering that video ads are helping them target and win new customers more cost-effectively online. SpotMixer (www.spotmixer.com), an industry-leading online video and TV ad creation and advertising service, has added new features and functionality with its recent 2.0 release, providing businesses an even more comprehensive and affordable end-to-end DIY video advertising solution. As a result, SMBs across the country are reaping the benefits of video advertising — online and on television.

With this release, SpotMixer is making it even easier for advertisers to create high-performing video ads. Among other new features, the ad campaign management component of the service gives businesses the ability to target their customers by location, gender, income level and age. With these upgrades, SpotMixer reinforces its already-strong reputation as a leader in building ease of use into a powerful online service that helps businesses manage the entire cycle of online video ad campaigns — from ad creation and distribution to reporting of results.

SpotMixer recently partnered with SpotXchange, a leading video ad network, expanding its already robust video ad distribution network of thousands of websites where SpotMixer customers can place targeted video ads across all types of demographics.

Now, with a 30-day free trial, SpotMixer allows businesses to test-drive the basic features of SpotMixer’s video services, including adding a video to their website and having a hosted company video web page that features their video, a Google Map and/or Yelp reviews.

Businesses that have recently tried video ads are impressed with how effective video ads can be at generating quality traffic — just the right target customers — to their website. L.A. Minerals, an online cosmetics company, explored how to create video ads online and chose SpotMixer as its solution. Said Lorraine Pierce, CEO of L.A. Minerals: “We’ve noticed a traffic increase of about 50% since launching online video advertising through SpotMixer. This method provided us with a much better result than just regular TV ads or pay-per-click. I think using online video advertising is an effective strategy for getting your messages across to a specific target market — in our case it was females of a certain age range.”

Other customers accustomed to paying thousands of dollars to produce TV ad spots rave about the cost-effectiveness of SpotMixer’s TV ad creation capabilities. Cotton Blossom Flower Shop in Maricopa, Arizona created a video ad using the SpotMixer solution to advertise on cable TV. “I was intimidated about online video creation, but SpotMixer’s user-friendly software made making a dynamic video ad easy and extremely cost-effective for my small business,” said Cindy Dunn, owner of Cotton Blossom Flower Shop. “The value we got was obvious: we’re able to create video ads whenever we want, without the hassle of buying software or hiring an expensive agency.”

“SpotMixer is thrilled that businesses are seeing great results from our new and improved service,” said Kathleen Farley, SpotMixer’s vice president of Product Marketing. “Our goal is to make it as easy and affordable as possible for small businesses to successfully reach their target customers and get the most from their online marketing budget.”

About SpotMixer

SpotMixer, a service of One True Media, Inc., is an easy-to-use and innovative video creation and distribution service for small to mid-sized businesses who advertise online and on TV. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer to help businesses easily and cost-effectively create videos and advertise with video online and on TV. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.spotmixer.com.

Mike’s quote:

But change is inevitable, and it’s fueling the growth of the casual games business. Mike Shehan, founder and CEO of SpotXchange said, “The money is moving in only one direction.” His company auctions video-based advertising on games sites, with, he said, theatricals increasingly keen on online because movies studios wants their ads to be seen by targeted audiences and “nothing targets as effectively as online games”. Portals are becoming ever more effective at knowing who is playing their games, and what sorts of products they like.

To read the full article, click here:  http://www.casualgaming.biz/news/28953/OPINION-Casual-Connects

Follow the link below to view full article:
http://xboxpc.com/955538-Online-Games-Find-Success-in-a-Recession.html

A partnership between Adap.tv and SpotXchange has resulted in the extension of Adap.tv’s OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.

Westminster, Col.-based SpotXchange provides reach and targeting to advertisers through transparent self-service tools, said SpotXchange President and CEO Michael Shehan. The partnership gives advertisers access to a greater depth of high quality inventory, he said.

The SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time marketplace. Adap.tv’s OneSource is a platform to help publishers fully monetize their online video content. Publishers can add, configure and optimize video advertising across their video inventory. The solutions from the two companies will continue to grow as the space powers forward.

“From a publisher perspective, self-service tools empower publishers to maximize the user experience and ad revenue,” Shehan said. “The publisher has the ability to test out various ad units and utilize what works best for them. If they find that viewers abandon a video when a 30-second pre-roll runs, they can adjust the parameters to call 15-second spots, or try an overlay unit. They can also adjust the amount that advertisers must pay in order to sponsor their inventory.”

From an advertiser perspective, self-service tools empower advertisers to maximize the ROI of their online video ad campaigns, Shehan said. The tools make it easy for advertisers to load, target and launch campaigns, as well as optimize them based on real-time performance stats. The SpotXchange marketplace is also completely transparent, allowing advertisers to target specific publisher inventory, as well as target by region (down to the city), by context, by demographic and, soon, behavior and intention.

“Overall, this real-time optimization through self-service tool helps both advertisers and publishers realize a greater return,” Shehan said.

The partnership has already produced notable and successful campaigns across several Adap.tv publishers. For instance, pre-roll and overlay ad campaigns from the SpotXchange network targeting males via contextual content such as sports, news and entertainment were expanded through Adap.tv’s publishers. SpotXchange tapped Adap.tv’s publishers, including sites like Vuze, Bittorrent, Britannica, and Topix.

“As Adap.tv expands OneSource to maximize the liquidity of video ad inventory for our publishers, we must continue to integrate with top industry players,” said San Mateo, Calif.-based Adap.tv founder and CEO Amir Ashkinazi. “The rapid success of OneSource is driven by our ability to engage with partners like SpotXchange, who has a solid reputation for the quality and delivery of their ad units.

Tanya Irwin is Deputy Editor of MediaPost. She can be reached at tanya@mediapost.com.

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Westminster, CO October 6, 2008 For the second year, online video advertising network, SpotXchange won top Online Video Advertising Platform in the Streaming Media’s Readers’ Choice Awards. SpotXchange was also a top-three finalist in the Video Advertising Network Category.

“We are honored that Streaming Media Readers and industry pros are again recognizing SpotXchange’s contributions to the space by selecting us as the top Online Video Ad Platform,” said SpotXchange President and CEO Michael Shehan. “The SpotXchange formula for success is about meeting the needs of our advertisers and publishers. On their behalf, SpotXchange will continue to push the technological envelope to help maximize accountability and success of their ongoing video advertising initiatives.”

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

About the Streaming Media Readers’ Choice Awards
This year’s Readers’ Choice Awards presented more than 200 different products and services from more than 150 different companies from around the world. The fact that there’s so much competition for these awards is a reflection of just how many competitive solutions are now available to consumers, enterprises, and educational institutions looking for online video solutions; the fact that nearly 4,000 Streaming Media readers voted in the awards shows just how passionately they feel about the tools they’ve chosen.

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With more then fifteen years of experience, Len has evangelized and sold new technology to key decision makers including online publishers, agencies and clients, in addition to maintaining responsibility for over $40 million in online ad revenue. He has also been recognized by peers and management, winning both quantitative sales awards as well as receiving acknowledgement from colleagues.

Being among the first online sales persons in the digital industry, Len has been written about in BusinessWeek regarding the online advertising marketplace. Additionally, he has consulted with companies including Olive Garden, America Online, Jet Blue, Sony and more. Known for his ability to quickly identify sales opportunities, Len takes great pride in understanding client’s marketing and business goals. He thrives on presenting dynamic products and services that leverage bottom line results. Adopting innovative approaches and concepts, Len demonstrates a solid grasp on revolutionary marketing solutions, delivering groundbreaking ideas that impact heavily on the digital arena.

Prior to joining SpotXchange, Len was national sales director at Knocknock, formerly known as Avant Interactive, where he maintained responsibility for revenue generation and implementation of pioneering digital marketing solutions. His clients included Lifetime, ABC, CBS, NBC, AT& T, Scripps Networks, Honda and Ford, to name a few. Len strongly believes that the key to his success is founded on his ability to build solid relationships with both clients and agencies. In addition to Avant, his career includes time with Scripps Networks, Mobliss, Inc., Claria Corporation and DoubleClick. At DoubleClick he served as senior strategic sales person selling advertising on DoubleClick’s network of over 1100 highly rated web sites.

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Adap.tv, LiveVideo.com, NeoEdge, United Press International and others.

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Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group’s US Local Video Forecast – 2007 – 2012 Report) in just a few years after only generating $11 million in 2007? Local advertisers are generally not the most sophisticated brand marketers on the planet. Most don’t know what CPM stands for, and fewer would agree to pay on a CPM basis. Therefore, one would seemingly conclude that local video advertising, largely billed as a branding medium, would not grow as quickly as projected. However this was roughly the same argument when search marketing began to reach critical mass. Local advertisers surely weren’t going to pay per click to drive visitors to their site; and yet, local search marketing has become one of the most competitive and largest segments of sponsored search. If history is any guide, local search offers some very important lessons that can be applied to all forms of video advertising – from brand to direct response campaigns.

First Lesson: Engage Everyone, Measure Everything

Small to medium-sized businesses (SMBs) typically use marketing companies, like Dex Media and Reach Local, for online and sometimes offline promotions. These companies employ sophisticated campaign management practices and technologies that allow them to arbitrage traffic from large search players like Google and Yahoo. These players can often justify the cost of paying per click by providing every means possible to engage the consumer and to measure such engagement. It’s not about brand recall, although that is a major benefit. It’s about interactions, whether it’s a phone call, an email, a filled out form, a coupon or a visit to a dynamic Web site. It’s foolish to assume all consumers want only one way to engage with a business. I hate talking on the phone, so I order online. My mom hates to order online, so she calls a live person. And my dad prefers to go to the store. Knowing that, local advertisers provide every opportunity to interact with the consumer. In addition to typical impression and post click behavioral tracking, online video advertisers might also want to consider the following tactics:

• Unique Phone Tracking Numbers – We have found that overlaying the video ads and companion banner units with unique phone tracking numbers is a remarkably effective way to not only generate call volume, but also to track the quality of your traffic sources. You can obtain call tracking numbers from companies like Ingenio, Marchex, and Telmetrics. Most of the time, these providers will report the caller’s name, address, phone number, time of call, length of call, and some even record the call for you so you can measure lead quality.

• Push to Talk – This nifty feature allows consumers to request that the business contact them. The consumer types in their phone number in a form and they hit the ‘push to talk’ button. The business is then notified to contact the interested customer. As always, the push to talk lead is tracked back to the traffic source.

• Dynamic Sites – Many local advertisers have dynamic Web sites that change elements of the site, like phone numbers and tracking ID, based on who is sending the traffic to their site, once again allowing them to track the lead source. For instance, the unique call tracking number found on the video ad and banners will match with the phone number on the dynamic site.

• Request for More Information Forms – Many local advertisers’ Web sites encourage consumers to fill out a form to receive more information. Again, all is tracked back to the traffic source.

• Coupons – To drive foot traffic and orders, local advertisers are masters at offering up an incentive. For video advertisers, it can be as simple as saying in your ad, “mention this ad and you’ll get…” or having your companion banner direct people to a printable discount coupon.

Second Lesson: Optimize, Re-optimize, Then Re-optimize Again

Local search advertisers employ a constant cycle of measurement and optimization. Better performing sources of traffic get prioritized, while wasteful sources are automatically pruned from the plan.

While video advertising isn’t as automated as some would hope, some networks and exchanges will allow you to optimize your campaign on the fly as you measure conversions. For instance, one company did a campaign for an auto parts store in a small suburb of Minneapolis. After targeting the Minneapolis DMA coupled with contextual targets of local news, sports, and automobiles, the campaign did OK, but the performance would not justify a sustained campaign. The advertiser optimized the campaign to target only automotive content and to target the neighborhood where the auto parts store was located. This dramatically lowered the number of video impressions served to just 1,000 in one month. However the campaign drove a significantly higher percentage of Web site visits, filled-out forms, and calls to the store at a lower cost to the advertiser.

Third Lesson: It’s the eCPM, Stupid!

The arbitrageurs of local advertising are remarkable in that they will work with any traffic source regardless of the payment model-CPM, CPA or CPC. By understanding and attributing a value to certain interactions with their consumers, whether they are phone calls or filled-out forms, they can always assess the value of a traffic source to quickly determine if it’s worth it to them. If a cost per click campaign doesn’t offset the cost to generate their desired engagement metrics, then they will shift ad budget somewhere else that can, even if it means paying on a CPM basis.

We’ve found that local video ads can even outperform branded campaigns paying on a CPM basis when these campaigns are properly targeted, measured and optimized. For instance, in the above auto parts store example, those 1,000 impressions generated 40 visitors to the site and four phone calls, thereby generating traffic worth over $50 eCPM to them.

So what can brands learn from local video advertising? No, not to move to performance-based advertising. I don’t think anyone is going to buy a box of mac and cheese online. However inviting consumers to interact on multiple fronts can help easily quantify which traffic sources are most engaging and cost effective. For mac and cheese, potential measurable interactions could be downloading a recipe, printing a coupon, or participating in a survey.

Perhaps if the industry were to more widely adopt the sophisticated tactics found in local search advertising, one could actually argue that local online video advertising could be much larger than the Kelsey Group has projected!

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