SpotXchange's Blog » Media Coverage

SpotXchange Reaches Almost 2X Hulu’s Audience

Mike Shehan — Tue, 20 Jul 2010 00:04:08 +0000

And served more video ads than YouTube in June 2010 according to comScore’s Video Metrix 2.0 report.

Click here for Ad Age article: http://adage.com/digital/article?article_id=144968

Click here for MediaPost article: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132087

SpotXchange in the UK

Mike Shehan — Fri, 04 Jun 2010 19:27:55 +0000

The SpotXchange UK team making some waves with clients like Kellogg’s – http://bit.ly/d0DKtt.

Way to go, team!

comScore Video Metrix – SpotXchange is 2nd Largest Video Ad Network

Mike Shehan — Mon, 10 May 2010 20:52:39 +0000

SpotXchange continued its climb towards the top of Video Metrix when comScore released its March 2010 rankings. SpotXchange ranked as the 2nd largest video ad network in terms of Actual Reach with 36M uniques reached. SpotXchange’s potential reach was 69M.

Click here to read comScore release.

InformationWeek also covered SpotXchange’s rank in this article.

ClickZ – Video Ad Networks Embrace Retargeting

Mike Shehan — Wed, 17 Feb 2010 22:13:38 +0000

Zach Rogers from ClickZ wrote a nice piece about video ad retargeting. Go here to read the article on ClickZ: http://bit.ly/acRa6H

VideoNuze – SpotXchange Releases Ad Retargeting Service, Demonstrates Higher Conversion

Mike Shehan — Fri, 12 Feb 2010 17:25:50 +0000

Will Richmond from VideoNuze published a terrific article on SpotXchange’s retargeting service. To read and comment on the article, go here: http://bit.ly/apRBgP

And if you are interested in the broadband video space, we’d encourage you to sign up for Will’s daily newsletter, which is a great source of information.

MediaPost Video Insider – Vast 2.0

Mike Shehan — Mon, 01 Feb 2010 23:47:56 +0000

SpotXchange’s Bryon Evje, EVP of Sales & Bus Dev, wrote an article for MediaPost’s Video Insider about what Vast 2.0 means for the video ad industry. Check it out – http://bit.ly/bWlcdq

Alex Bogusky Blogs about SpotXchange

Mike Shehan — Mon, 04 Jan 2010 18:38:15 +0000

Alex Bogusky, the coolest investor in the world and co-chairman of Crispin, Porter + Bogusky, wrote a post on his Posterous blog about SpotXchange’s new targeting capabilities and our hiring needs. Thanks, Alex!

Follow this link to read his post: http://alexbogusky.posterous.com/somebody-is-hiring-it-must-really-be-2010

If you’d like to follow Alex via Twitter, then go here: http://twitter.com/bogusky

VideoNuze – SpotXchange to Partner with Quantcast for Demographic Targeting and GRP Pricing

Mike Shehan — Mon, 14 Dec 2009 17:54:25 +0000

Will Richmond from VideoNuze wrote an article on SpotXchange’s recently announced partnership with Quantcast.

Click here to read article from Will: VideoNuze article about SpotXchange’s new targeting and reporting capabilities.

Booyah Networks finds silver lining to recessions

Mike Shehan — Fri, 04 Dec 2009 23:25:03 +0000

The Denver Business Journal published an article today about SpotXchange’s sister company, Booyah Networks. As the article discusses, Booyah Networks was started by Mike Shehan and Steve Swoboda in the century’s first recession using nothing but proceeds from a sold house, a second mortgage and a sold Lamborghini. Out of that, Booyah was able to start 4 divisions (a search network, a paid inclusion service, an interactive agency and a video ad network). SpotXchange was spun out as a separate company in early 2008.

A link to the article is here; however most of the article is behind a paid subscription wall.

comScore Alert – SpotXchange September Actuals Reported

Mike Shehan — Tue, 10 Nov 2009 00:20:37 +0000

comScore released a data alert today notifying that SpotXchange was underreported in the September 2009 Video Metrix release. The updated measures are as follows:

Unique Viewers (000) 20,830;

Videos (000) 83,002

SpotXchange Video Ad Network should be properly reported in late November when October Video Metrix numbers are reported by comScore.