Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week. He spoke about monetizing casual games. Colin Campbell quotes Mike in his conference recap article titled “Opinion: Casual Connects.”
Mike’s quote:
But change is inevitable, and it’s fueling the growth of the casual games business. Mike Shehan, founder and CEO of [...]
“In fact, according to leading online video advertising network SpotXchange, in February 2008, over 90% of the InGame video advertisements they served were watched in full. This level of engagement means the effectiveness of the video ad goes through the roof.” – From article written by Slingo.com
Follow the link below to view full article:
http://xboxpc.com/955538-Online-Games-Find-Success-in-a-Recession.html
by Tanya Irwin, Tuesday, Oct 14, 2008 7:00 AM ET
A partnership between Adap.tv and SpotXchange has resulted in the extension of Adap.tv’s OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.
Westminster, Col.-based SpotXchange provides reach and targeting to advertisers through transparent self-service tools, said SpotXchange President and CEO Michael Shehan. [...]
Four thousand industry voters make SpotXchange the winner for the second year in a row
Westminster, CO October 6, 2008 For the second year, online video advertising network, SpotXchange won top Online Video Advertising Platform in the Streaming Media’s Readers’ Choice Awards. SpotXchange was also a top-three finalist in the Video Advertising Network Category.
“We are honored [...]
NEW YORK September 2, 2008 Online video advertising network SpotXchange announced today the addition of Len Bilello. Len, an award winning sales strategist, will serve as vice president of sales, where he will primarily focus on building the company’s broadband video commercial advertising base.
With more then fifteen years of experience, Len has evangelized and sold [...]
Local Advertising: Lessons for All Video Advertisers Posted August 18th, 2008 by Michael Shehan
Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group’s US Local Video Forecast – 2007 – 2012 Report) in just a few years after only generating $11 million in 2007? Local [...]
Digital Dealmakers
August 3, 2008
Mike Shehan, CEO of SpotXchange
The player: Mike Shehan, CEO of SpotXchange
The play: SpotXchange is an online video advertising network that brokers deals for ads against online video content. Ads can be pre-rolls, overlays, banners and pre-game ads in which a video advertisement plays before a casual game starts. SpotXchange is the sister [...]
MediaPost Online Video Insider, Posted June 23rd, 2008 10:45 am by Michael Shehan
Back in the day, video game consoles were hooked up to television sets, or played via floppy disks in school computer lounges (Oregon Trail anyone?). What if Super Mario and Luigi stopped mid-game and let products be schlepped to us en route to [...]
MediaPost Online Video Insider, Posted April 29th, 2008 by Torrey Newman-Larson
Direct response in online video advertising is fast becoming a reality. Whether advertisers are looking to generate sales, sign-ups, coupon downloads, or any action, online video advertising is a new and effective way to enhance off and online DR efforts.
Online video is still a nascent [...]
VP of sales and client services manager join the team
WESTMINSTER, CO April 23, 2008 – Online video advertising network SpotXchange announced today the addition of two staff members.
Torrey Newman-Larson joins the company as the vice president of sales, direct response. She comes to SpotXchange from Q Interactive where she managed sales in lead generation, e-mail [...]
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