Big Think
The New York Times, 1/7/2008
Big Think (www.bigthink.com) mixes interviews with public intellectuals from a variety of fields, from politics, to law to business, and allows users to engage in debates on issues like global warming and the two-party system.
TechCrunch.com, 1/7/2008
The site is set up to as a place to find intellectual video snacks. Typically, [...]
The SpotXchange marketplace includes publishers with an array of popular Web video content. Included is a sampling of those sites and their estimated monthly unique users.
Casual Gaming Through partnerships with game publishers and gaming networks like Lycos and NeoEdge, SpotXchange now reaches an estimated 20 million monthly unique users. Publishers include,
Yahoo Games
Most Fun
Meez
Diner Dash
Try Games
Kewl Box
Play First
Lycos’ Gamesville
Slingo [...]
In late 2007, SpotXchange CEO Mike Shehan sat down with Denuo Group, Publicis’ Senior Vice President Tim Hanlon to discuss the future of online video advertising. The conversation was inked and published as a two part series in MediaPosts’ VideoInsider Newsletter. But, the articles didn’t cover the entire conversation. The rest of the interview is [...]
What is the word in the ad world? This month SpotXchange CEO Mike Shehan talks to Crispin Porter + Bogusky’s Chief Creative Officer Alex Bogusky about the growth of his company and the past and future of marketing.
Michael Shehan: How did Crispin Porter + Bogusky grow so large, so quickly?
Alex Bogusky: I don’t think it [...]
ClickZ ran an interesting article on the “state of online video ads” from the vantage point of ad serving firms like Atlas and DoubleClick. While SpotXchange is much more than an ad serving firm-we are, in fact, a full service video network that provides a marketplace for dynamically matching advertisers with available publisher inventory, in [...]
We’ve been getting questions from readers on basic education of the online video advertising space. SpotXchange Insight is a perfect forum to answer those questions.
What is the difference between an overlay ad unit and an in stream ad unit?
Overlay-A rich media banner ad that appears at the bottom of the video player, over the video [...]
As video advertising on the Web heats up SpotXchange President and CEO Michael Shehan talks to former Kelsey Group Analyst Greg Sterling about how local advertisers can leverage the channel.
Michael Shehan: Analysts are saying that local video ads should generate $5B per year by 2011 from the projected $371M in 2007. That would be going [...]
12-day program
Start: 9/27/07
End: 10/8/07
Street Date: 10/3/07
Creative: Pre-Street, “Available Tuesday on DVD,” 9/27-10/2; Street, “Now Available,” 10/3-10/8
Total Video Impressions Delivered: 714,682
Total Companion Banner Impressions: 555,739
Click Through Rate: 1.51%
How did we do it?
Matches were narrowed by publishers who accepted 15 second ads and 300×250 banners.
Data collected in the campaign’s early stages enabled optimization that powered the campaign’s [...]
The WGA writer strike ended its first week with no signs of concession, leaving marketers wondering: How will this affect television viewing habits and their primary medium for reaching the masses?
In a Reuters article published Nov. 11, “Writers strike could mean big changes in advertising,” Lisa Herdman, vice president of network programming at RPA said, [...]
SpotXchange President and CEO Michael Shehan sat down with former CNN President of Sales and Marketing Larry Goodman to discuss the online video ad space.
Michael Shehan: Why do you think traditional media buyers are moving slower than anticipated to online video ad buys?
Larry Goodman: There are three primary reasons. First, the creative community has not [...]
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