Bryon Evje to run Sales and Business Development at Emerging Video Network

WESTMINSTER, CO (November 13, 2009) – SpotXchange announced today that video ad industry veteran, Bryon Evje, has been hired to run sales and business development for the fast growing performance-based video ad network. Bryon comes to SpotXchange from Broadband Enterprises where he served as Chief Operating Officer and later President of Products & Technology.

“We are ecstatic to have Bryon join SpotXchange,” said SpotXchange CEO Michael Shehan. “His experience in broadband video is unmatched, as he helped build one of the most successful companies in the online video industry. Bryon’s charter will be to help educate the market about the benefits of SpotXchange’s performance-based video ad technologies.”

Bryon will be responsible for overseeing the company’s revenue growth by leading its media sales division, and expanding SpotXchange’s domestic and international affiliate networks.

“The more crowded the video ad network space becomes, the more I believe SpotXchange stands out as a media partner who can deliver on the promise of video performance,” said Bryon Evje. “Brand reach will continue to be one of the medium’s strengths, but video should also enable an advertiser – whether a brand or direct-response marketer – to realize tangible and measureable returns on investment.”

About SpotXchange

SpotXchange is a performance-based video ad network that guarantees our advertisers generate a return on their video advertising investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, web site visitors, interactions, brand lift, purchase intent, brand awareness, in-store visits, etc. According to comScore’s September 2009 data, SpotXchange was the 5th largest video ad network reaching 55M unique visitors per month through pre-roll and 118M unique visitors per month through pre-roll and in-banner video ads. The SpotXchange patent-pending online video advertising platform received the 2007 & 2008 Streaming Media Readers’ Choice Award for Best Video Ad Platform. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. SpotXchange clients include Reckitt Benckiser, DISH, Dell, Disney, Microsoft, and many others.

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Contact:

Erica Harte

303-345-6609

eharte@spotxchange.com

To see comScore’s Video Metrix press release, follow this link:   Top Video Ad Networks by Potential Reach

“We’re very proud of the numbers comScore reported for SpotXchange,” said SpotXchange CEO Michael Shehan. “Joining comScore was an important first step in raising our profile in the media buying community. While we don’t believe our network is fully represented in the comScore numbers since we are just at the very beginning stages of working with them, this is still an especially proud moment for SpotXchange, as the Company has proven that superior technology, unwavering focus on our mission and a strong value proposition trump heavily financed competitors any day of the week.”

SpotXchange is a performance-based video ad network that operates an exchange-based marketplace where buyers and sellers of video ad inventory come together in a real-time environment. SpotXchange has never raised institutional funding, having supported itself through significant investment from its sister company, Booyah Networks, and a small round of angel funding from notable industry titans like Alex Bogusky co-Chairman of Crispin, Porter & Bogusky. SpotXchange enables advertisers to target video ad inventory using a variety of enhanced targeting technologies, and is the only video ad network to offer both retargeting and behavioral targeting technologies.

“I’m not surprised by SpotXchange’s success and growth,” says Alex Bogusky, co-Chairman of CP+B. “When you combine the best qualities of TV advertising with the most advanced interactive targeting methods and an efficient and accountable platform, you’ve suddenly made every marketer’s dream come true.”

About SpotXchange

SpotXchange is a performance-based video ad network that guarantees our advertisers generate a return on their video advertising investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, web site visitors, interactions, brand lift, purchase intent, brand awareness, in-store visits, etc. The SpotXchange patent-pending online video advertising platform received the 2007 & 2008 Streaming Media Readers’ Choice Award for Best Video Ad Platform. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. SpotXchange clients and partners include Reckitt, TVU, Mochi, RealGames, and Razorfish to name a few.

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Contact:

Erica Harte

303-345-6609

eharte@spotxchange.com

Small Businesses Finding Great Success With Online Video Ads Using SpotMixer’s Upgraded Online Video Advertising Service

SpotMixer 2.0 Loads New Features Into Its Industry-Leading Video Creation and Distribution Technology, Offers 30-Day Free Trial

SpotMixer

REDWOOD CITY, CA–(Marketwire – August 4, 2009) – Despite the challenging economic times, small and medium-sized businesses (SMBs) across the country are quickly discovering that video ads are helping them target and win new customers more cost-effectively online. SpotMixer (www.spotmixer.com), an industry-leading online video and TV ad creation and advertising service, has added new features and functionality with its recent 2.0 release, providing businesses an even more comprehensive and affordable end-to-end DIY video advertising solution. As a result, SMBs across the country are reaping the benefits of video advertising — online and on television.

With this release, SpotMixer is making it even easier for advertisers to create high-performing video ads. Among other new features, the ad campaign management component of the service gives businesses the ability to target their customers by location, gender, income level and age. With these upgrades, SpotMixer reinforces its already-strong reputation as a leader in building ease of use into a powerful online service that helps businesses manage the entire cycle of online video ad campaigns — from ad creation and distribution to reporting of results.

SpotMixer recently partnered with SpotXchange, a leading video ad network, expanding its already robust video ad distribution network of thousands of websites where SpotMixer customers can place targeted video ads across all types of demographics.

Now, with a 30-day free trial, SpotMixer allows businesses to test-drive the basic features of SpotMixer’s video services, including adding a video to their website and having a hosted company video web page that features their video, a Google Map and/or Yelp reviews.

Businesses that have recently tried video ads are impressed with how effective video ads can be at generating quality traffic — just the right target customers — to their website. L.A. Minerals, an online cosmetics company, explored how to create video ads online and chose SpotMixer as its solution. Said Lorraine Pierce, CEO of L.A. Minerals: “We’ve noticed a traffic increase of about 50% since launching online video advertising through SpotMixer. This method provided us with a much better result than just regular TV ads or pay-per-click. I think using online video advertising is an effective strategy for getting your messages across to a specific target market — in our case it was females of a certain age range.”

Other customers accustomed to paying thousands of dollars to produce TV ad spots rave about the cost-effectiveness of SpotMixer’s TV ad creation capabilities. Cotton Blossom Flower Shop in Maricopa, Arizona created a video ad using the SpotMixer solution to advertise on cable TV. “I was intimidated about online video creation, but SpotMixer’s user-friendly software made making a dynamic video ad easy and extremely cost-effective for my small business,” said Cindy Dunn, owner of Cotton Blossom Flower Shop. “The value we got was obvious: we’re able to create video ads whenever we want, without the hassle of buying software or hiring an expensive agency.”

“SpotMixer is thrilled that businesses are seeing great results from our new and improved service,” said Kathleen Farley, SpotMixer’s vice president of Product Marketing. “Our goal is to make it as easy and affordable as possible for small businesses to successfully reach their target customers and get the most from their online marketing budget.”

About SpotMixer

SpotMixer, a service of One True Media, Inc., is an easy-to-use and innovative video creation and distribution service for small to mid-sized businesses who advertise online and on TV. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer to help businesses easily and cost-effectively create videos and advertise with video online and on TV. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.spotmixer.com.

We have a little saying we use over here at SpotXchange when something great happens. Seeing that our parent company is Booyah Networks, it’s not hard to guess what that little saying is.

Recently, we had reason to use this catch phrase to express our excitement after learning that SpotXchange is an Upshot50 Winner!

I’ll go ahead and set a little mood lighting for anyone in the dark about what the folks at Upshot Institute represent. They specialize in marketing analysis and provide consulting services for marketers and vendors. Upshot Institute has a particular interest in marketing technologies and how they may be applied in marketing organizations. Marketers, being in such a fast-paced and chaotic industry, understand the importance of companies like Upshot Institute and the guidance they provide the marketing community, through their resources and tools.

To read up more on Upshot Institute, visit their website.

The Upshot50 Awards were created to show appreciation for companies who provide “the most significant technologies shaping marketing today.” As an Upshot50 winner, SpotXchange has been recognized as a marketing technology leader, pushing the marketing world envelope with our innovative, performance-building, empowering tools and technologies.

Congratulations to my fellow online video advertising team at SpotXchange.

I have one word for you: “Booyah!”

Brightcove Inc. today announced that SpotXchange is participating in the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market. 

This partnership will provide Brightcove customers seamless integration with the SpotXchange Marketplace where they can efficiently monetize their unsold video ad inventory. Advertisers within the SpotXchange Marketplace compete for opportunity to have their ads run against inventory made available by participating Publishers. Rather than letting inventory go unsold, publishers can make real-time calls to SpotXchange requesting ads that meet the precise specifications (set in advance by each publisher). SpotXchange will then return any ads, in order from highest to lowest CPM, that meet the publisher’s quality and targeting criteria.

SpotXchange is profiled on Brightcove as an advertising partner here:  http://www.brightcove.com/partners/technology-partners/advertising/spotxchange/

WESTMINSTER, CO October 14, 2008 Today, Adap.tv announced a partnership that extends its OneSource product offerings with the integration of the SpotXchange pre-roll and overlay ad units.

“As Adap.tv expands OneSource to maximize the liquidity of video ad inventory for our publishers, we must continue to integrate with top industry players,” said Adap.tv founder and CEO Amir Ashkinazi. “The rapid success of OneSource is driven by our ability to engage with partners like SpotXchange, who has a solid reputation for the quality and delivery of their ad units.”

The partnership has already produced notable and successful campaigns across several Adap.tv publishers. For instance, pre-roll and overlay ad campaigns from the SpotXchange network targeting males via contextual content such as sports, news and entertainment were expanded through Adap.tv’s publishers. SpotXchange tapped Adap.tv’s publishers, including sites like Vuze, Bittorrent, Britannica, and Topix.

“SpotXchange is committed to providing extensive reach and unprecedented targeting to advertisers of all sizes through our transparent and powerful self-service tools,” said SpotXchange President and CEO Michael Shehan. “Working with Adap.tv facilitates that by giving us, and ultimately our advertisers, access to a greater depth of high quality inventory.”

The Adap.tv and SpotXchange partnership means advertisers and publishers have access to the most innovative video ad serving technologies on the web. The SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a real-time marketplace. With Adap.tv OneSource publishers can add, configure and optimize video advertising across their video inventory. The solutions from the two companies will continue to grow as the space powers forward.

About Adap.tv
Adap.tv is the creator of OneSource, the first platform to help publishers fully monetize their online video content. Based in San Mateo, CA, the company is privately held and is backed by Spark Capital, Redpoint Ventures and the Gemini Israeli Fund.

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

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Contact:
Valerie Quintanilla
Valerie@spotxchange.com
303.345.6623

Westminster, CO October 6, 2008 For the second year, online video advertising network, SpotXchange won top Online Video Advertising Platform in the Streaming Media’s Readers’ Choice Awards. SpotXchange was also a top-three finalist in the Video Advertising Network Category.

“We are honored that Streaming Media Readers and industry pros are again recognizing SpotXchange’s contributions to the space by selecting us as the top Online Video Ad Platform,” said SpotXchange President and CEO Michael Shehan. “The SpotXchange formula for success is about meeting the needs of our advertisers and publishers. On their behalf, SpotXchange will continue to push the technological envelope to help maximize accountability and success of their ongoing video advertising initiatives.”

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

About the Streaming Media Readers’ Choice Awards
This year’s Readers’ Choice Awards presented more than 200 different products and services from more than 150 different companies from around the world. The fact that there’s so much competition for these awards is a reflection of just how many competitive solutions are now available to consumers, enterprises, and educational institutions looking for online video solutions; the fact that nearly 4,000 Streaming Media readers voted in the awards shows just how passionately they feel about the tools they’ve chosen.

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With more then fifteen years of experience, Len has evangelized and sold new technology to key decision makers including online publishers, agencies and clients, in addition to maintaining responsibility for over $40 million in online ad revenue. He has also been recognized by peers and management, winning both quantitative sales awards as well as receiving acknowledgement from colleagues.

Being among the first online sales persons in the digital industry, Len has been written about in BusinessWeek regarding the online advertising marketplace. Additionally, he has consulted with companies including Olive Garden, America Online, Jet Blue, Sony and more. Known for his ability to quickly identify sales opportunities, Len takes great pride in understanding client’s marketing and business goals. He thrives on presenting dynamic products and services that leverage bottom line results. Adopting innovative approaches and concepts, Len demonstrates a solid grasp on revolutionary marketing solutions, delivering groundbreaking ideas that impact heavily on the digital arena.

Prior to joining SpotXchange, Len was national sales director at Knocknock, formerly known as Avant Interactive, where he maintained responsibility for revenue generation and implementation of pioneering digital marketing solutions. His clients included Lifetime, ABC, CBS, NBC, AT& T, Scripps Networks, Honda and Ford, to name a few. Len strongly believes that the key to his success is founded on his ability to build solid relationships with both clients and agencies. In addition to Avant, his career includes time with Scripps Networks, Mobliss, Inc., Claria Corporation and DoubleClick. At DoubleClick he served as senior strategic sales person selling advertising on DoubleClick’s network of over 1100 highly rated web sites.

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Adap.tv, LiveVideo.com, NeoEdge, United Press International and others.

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Shehan and fellow panelists will discuss how marketers can reach the lucrative casual gaming audience.

When: Laid Back: Tapping the Quiet Giant of Casual Play

Tuesday, July 22, 2008, 1:15 p.m.

Where: OMMA Gaming

Hotel Nikko-San Francisco

Who: Michael Shehan, SpotXchange President/CEO

Press Contact: Valerie Quintanilla, SpotXchange,

Valerie@spotxchange.com, 303.345.6623

About SpotXchange
The SpotXchange patent-pending online video advertising platform received the 2007 Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Voxant, Blinkx, Internap, LiveVideo.com, NeoEdge, United Press International and others.