Click here to read comScore release.

InformationWeek also covered SpotXchange’s rank in this article.

WESTMINSTER, CO (February 11, 2010) – SpotXchange announced today that it has released from beta its video ad retargeting service. During the past six months, several advertising clients, including DISH Network, Colorado Tourism, and Click Here have tested the beta service with considerable success.

SpotXchange’s video ad retargeting, the first such service to be released by a video ad network, enables advertisers to target consumers who have previously expressed interest in a specific product or service by visiting various pages on the advertiser’s website.

“Arguably, there is no more effective way to utilize video advertising than retargeting prospective customers with powerful video ads,” said SpotXchange CEO Michael Shehan. “Advertisers invest a great deal of money in search, social media, PR, TV, radio and other forms of outreach to drive consumers to their websites. Video ad retargeting allows advertisers to continue an emotional and active dialogue with interested consumers, and convert more prospects into customers.”

The beta program produced staggering results for many of the SpotXchange clients that took advantage of the service. Success was measured in a variety of ways, including conversions and click through rate. Video ad retargeting campaigns converted 400% – 1000% better than other forms of targeting, such as contextual and run of network. The most successful retargeting campaigns were in the travel, entertainment and quick-service restaurant verticals. Click here to download SpotXchange’s Quick-Service Restaurant Retargeting Case Study.

“SpotXchange’s video ad retargeting service allows us to continue to talk to consumers who have already identified themselves as interested in Colorado by visiting Colorado.com, but have yet to sign up for the e-newsletter, the seasonal promotion or vacation guide,” said Jill Groebl of MMG, Colorado Tourism’s agency. “Video ad retargeting is a great complement to our standard placements on SpotXchange.”

In tandem with video ad retargeting, SpotXchange as of today will also make available its detargeting service, which allows advertisers to discontinue serving ads to consumers who have already purchased the advertisers’ product or service, which will result in improved campaign efficiency.

US Online Video Market Continues as Americans Watch 33 Billion Videos in December – comScore

WESTMINSTER, CO (December 14, 2009) – SpotXchange announced today that it is now offering advertisers the ability to plan and buy campaigns targeted at specific demographic audiences across each of its 2,500 partner sites. The emerging video ad network becomes one of the first in the online video advertising market to roll out a demographic and audience verification service across its entire network, enabling marketers to evaluate and buy online video based on the same audience-based criteria they use to plan and buy traditional TV.

“Rather than buy video based purely on site context and the video programming resident on a site, we now offer advertisers the ability to target and effectively reach specific audiences,” said SpotXchange CEO Michael Shehan.

Teaming with audience insights provider Quantcast to enable the offering, SpotXchange makes the comprehensive service available to advertisers across the entire 55 million unique consumers it reaches every month through its pre-roll video ad network. Through the collective participation of millions of Web destinations in its service, Quantcast provides the unique ability to understand and organize all 220 million US Internet users in real time.

“We took a network-wide approach to offer audience-targeting as a third-party service,” Shehan said. “As a result, marketers can now qualify their intended audience before delivering a video ad to one or many.”

SpotXchange uses the Quantcast Media Program to package inventory on a real-time basis so that advertisers can reach highly enriched audiences that best match their target consumer. The solution enables marketers to define audiences based on their best performing consumer groups and media companies to deliver audiences that match these targets, reducing media waste and improving yield.

“Before any of our video ads are delivered, SpotXchange verifies that the requesting user machine matches our intended audience segment,” said Marc Fonzetti, Advertising Manager and Internet Specialist for Reckitt Benckiser. “If there’s a match, the appropriate video ad is returned. Without a match, no ad is delivered, which cuts down the number of wasted video impressions we might normally serve.”

In addition to reducing media waste, SpotXchange’s demographic targeting service also enables the company to offer online video on a “cost-per-point” basis, which transforms digital video into broadcast terms.

“We can now determine how many available monthly GRP’s exist for each demographic, segment as well as how many monthly video impressions can be served across the SpotXchange network for each of those demographics,” said Bryon Evje, EVP of Sales & Business Development at SpotXchange. “SpotXchange can utilize that GRP and impression data along with the CPM’s for each target demo and calculate a cost per point.”

About SpotXchange

SpotXchange is a performance-based video advertising network that guarantees that marketers generate a return on investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, website visits, interactions, brand lift, purchase intent, in-store visits, etc. According to comScore’s September 2009 data, SpotXchange was the fifth-largest video ad network, reaching 55M unique visitors per month through pre-roll and 118M unique visitors per month through pre-roll and in-banner video ads.

About Quantcast

Quantcast measures and organizes the world’s audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. We provide advertisers with a new way to evaluate their target customer profiles against the entire U.S. Internet population, so they can identify prospective customers numbering in the millions, even tens of millions. Launched in 2006, we are currently used by the top 10 media agencies and more than half of the top advertising supported publishers. Quantcast works with over 30 of the top brands by advertising spend and marketers from every major vertical use us to define and buy the audiences that matter to them most. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace’s most consistent and accountable audiences for the industry’s leading quality destinations. Quantcast is based in San Francisco and New York with data centers around the globe. The leadership team consists of top talent across technology, advertising, and media. Come get Quantified at www.quantcast.com.

SpotXchange Video Ad Network ranked #18 with a potential reach of 134M uniques or 67% of the US population with its pre-roll and in-banner video ads.

Link to release:  http://www.prnewswire.com/news-releases/comscore-media-metrix-ranks-top-50-us-web-properties-for-october-2009-70535947.html

Bryon Evje to run Sales and Business Development at Emerging Video Network

WESTMINSTER, CO (November 13, 2009) – SpotXchange announced today that video ad industry veteran, Bryon Evje, has been hired to run sales and business development for the fast growing performance-based video ad network. Bryon comes to SpotXchange from Broadband Enterprises where he served as Chief Operating Officer and later President of Products & Technology.

“We are ecstatic to have Bryon join SpotXchange,” said SpotXchange CEO Michael Shehan. “His experience in broadband video is unmatched, as he helped build one of the most successful companies in the online video industry. Bryon’s charter will be to help educate the market about the benefits of SpotXchange’s performance-based video ad technologies.”

Bryon will be responsible for overseeing the company’s revenue growth by leading its media sales division, and expanding SpotXchange’s domestic and international affiliate networks.

“The more crowded the video ad network space becomes, the more I believe SpotXchange stands out as a media partner who can deliver on the promise of video performance,” said Bryon Evje. “Brand reach will continue to be one of the medium’s strengths, but video should also enable an advertiser – whether a brand or direct-response marketer – to realize tangible and measureable returns on investment.”

About SpotXchange

SpotXchange is a performance-based video ad network that guarantees our advertisers generate a return on their video advertising investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, web site visitors, interactions, brand lift, purchase intent, brand awareness, in-store visits, etc. According to comScore’s September 2009 data, SpotXchange was the 5th largest video ad network reaching 55M unique visitors per month through pre-roll and 118M unique visitors per month through pre-roll and in-banner video ads. The SpotXchange patent-pending online video advertising platform received the 2007 & 2008 Streaming Media Readers’ Choice Award for Best Video Ad Platform. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. SpotXchange clients include Reckitt Benckiser, DISH, Dell, Disney, Microsoft, and many others.

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Contact:

Erica Harte

303-345-6609

eharte@spotxchange.com

To see comScore’s Video Metrix press release, follow this link:   Top Video Ad Networks by Potential Reach

“We’re very proud of the numbers comScore reported for SpotXchange,” said SpotXchange CEO Michael Shehan. “Joining comScore was an important first step in raising our profile in the media buying community. While we don’t believe our network is fully represented in the comScore numbers since we are just at the very beginning stages of working with them, this is still an especially proud moment for SpotXchange, as the Company has proven that superior technology, unwavering focus on our mission and a strong value proposition trump heavily financed competitors any day of the week.”

SpotXchange is a performance-based video ad network that operates an exchange-based marketplace where buyers and sellers of video ad inventory come together in a real-time environment. SpotXchange has never raised institutional funding, having supported itself through significant investment from its sister company, Booyah Networks, and a small round of angel funding from notable industry titans like Alex Bogusky co-Chairman of Crispin, Porter & Bogusky. SpotXchange enables advertisers to target video ad inventory using a variety of enhanced targeting technologies, and is the only video ad network to offer both retargeting and behavioral targeting technologies.

“I’m not surprised by SpotXchange’s success and growth,” says Alex Bogusky, co-Chairman of CP+B. “When you combine the best qualities of TV advertising with the most advanced interactive targeting methods and an efficient and accountable platform, you’ve suddenly made every marketer’s dream come true.”

About SpotXchange

SpotXchange is a performance-based video ad network that guarantees our advertisers generate a return on their video advertising investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, web site visitors, interactions, brand lift, purchase intent, brand awareness, in-store visits, etc. The SpotXchange patent-pending online video advertising platform received the 2007 & 2008 Streaming Media Readers’ Choice Award for Best Video Ad Platform. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. SpotXchange clients and partners include Reckitt, TVU, Mochi, RealGames, and Razorfish to name a few.

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Contact:

Erica Harte

303-345-6609

eharte@spotxchange.com

Small Businesses Finding Great Success With Online Video Ads Using SpotMixer’s Upgraded Online Video Advertising Service

SpotMixer 2.0 Loads New Features Into Its Industry-Leading Video Creation and Distribution Technology, Offers 30-Day Free Trial

SpotMixer

REDWOOD CITY, CA–(Marketwire – August 4, 2009) – Despite the challenging economic times, small and medium-sized businesses (SMBs) across the country are quickly discovering that video ads are helping them target and win new customers more cost-effectively online. SpotMixer (www.spotmixer.com), an industry-leading online video and TV ad creation and advertising service, has added new features and functionality with its recent 2.0 release, providing businesses an even more comprehensive and affordable end-to-end DIY video advertising solution. As a result, SMBs across the country are reaping the benefits of video advertising — online and on television.

With this release, SpotMixer is making it even easier for advertisers to create high-performing video ads. Among other new features, the ad campaign management component of the service gives businesses the ability to target their customers by location, gender, income level and age. With these upgrades, SpotMixer reinforces its already-strong reputation as a leader in building ease of use into a powerful online service that helps businesses manage the entire cycle of online video ad campaigns — from ad creation and distribution to reporting of results.

SpotMixer recently partnered with SpotXchange, a leading video ad network, expanding its already robust video ad distribution network of thousands of websites where SpotMixer customers can place targeted video ads across all types of demographics.

Now, with a 30-day free trial, SpotMixer allows businesses to test-drive the basic features of SpotMixer’s video services, including adding a video to their website and having a hosted company video web page that features their video, a Google Map and/or Yelp reviews.

Businesses that have recently tried video ads are impressed with how effective video ads can be at generating quality traffic — just the right target customers — to their website. L.A. Minerals, an online cosmetics company, explored how to create video ads online and chose SpotMixer as its solution. Said Lorraine Pierce, CEO of L.A. Minerals: “We’ve noticed a traffic increase of about 50% since launching online video advertising through SpotMixer. This method provided us with a much better result than just regular TV ads or pay-per-click. I think using online video advertising is an effective strategy for getting your messages across to a specific target market — in our case it was females of a certain age range.”

Other customers accustomed to paying thousands of dollars to produce TV ad spots rave about the cost-effectiveness of SpotMixer’s TV ad creation capabilities. Cotton Blossom Flower Shop in Maricopa, Arizona created a video ad using the SpotMixer solution to advertise on cable TV. “I was intimidated about online video creation, but SpotMixer’s user-friendly software made making a dynamic video ad easy and extremely cost-effective for my small business,” said Cindy Dunn, owner of Cotton Blossom Flower Shop. “The value we got was obvious: we’re able to create video ads whenever we want, without the hassle of buying software or hiring an expensive agency.”

“SpotMixer is thrilled that businesses are seeing great results from our new and improved service,” said Kathleen Farley, SpotMixer’s vice president of Product Marketing. “Our goal is to make it as easy and affordable as possible for small businesses to successfully reach their target customers and get the most from their online marketing budget.”

About SpotMixer

SpotMixer, a service of One True Media, Inc., is an easy-to-use and innovative video creation and distribution service for small to mid-sized businesses who advertise online and on TV. The first and most respected name in Web-based video creation for consumers, One True Media has leveraged its technology and marketing expertise into SpotMixer to help businesses easily and cost-effectively create videos and advertise with video online and on TV. SpotMixer is a Google AdWords Authorized Reseller for video. Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers, DAG Ventures and NTT Finance, and is headquartered in Redwood City, CA. For more information about SpotMixer, please visit www.spotmixer.com.