A link to the article is here; however most of the article is behind a paid subscription wall.

SpotXchange Video Ad Network ranked #18 with a potential reach of 134M uniques or 67% of the US population with its pre-roll and in-banner video ads.

Link to release:  http://www.prnewswire.com/news-releases/comscore-media-metrix-ranks-top-50-us-web-properties-for-october-2009-70535947.html

Bryon Evje to run Sales and Business Development at Emerging Video Network

WESTMINSTER, CO (November 13, 2009) – SpotXchange announced today that video ad industry veteran, Bryon Evje, has been hired to run sales and business development for the fast growing performance-based video ad network. Bryon comes to SpotXchange from Broadband Enterprises where he served as Chief Operating Officer and later President of Products & Technology.

“We are ecstatic to have Bryon join SpotXchange,” said SpotXchange CEO Michael Shehan. “His experience in broadband video is unmatched, as he helped build one of the most successful companies in the online video industry. Bryon’s charter will be to help educate the market about the benefits of SpotXchange’s performance-based video ad technologies.”

Bryon will be responsible for overseeing the company’s revenue growth by leading its media sales division, and expanding SpotXchange’s domestic and international affiliate networks.

“The more crowded the video ad network space becomes, the more I believe SpotXchange stands out as a media partner who can deliver on the promise of video performance,” said Bryon Evje. “Brand reach will continue to be one of the medium’s strengths, but video should also enable an advertiser – whether a brand or direct-response marketer – to realize tangible and measureable returns on investment.”

About SpotXchange

SpotXchange is a performance-based video ad network that guarantees our advertisers generate a return on their video advertising investment. Combining the power of video with advanced targeting technologies and an efficient exchange-based marketplace, SpotXchange enables advertisers to achieve their campaign goals regardless of the metric – more sales, registrations, phone calls, web site visitors, interactions, brand lift, purchase intent, brand awareness, in-store visits, etc. According to comScore’s September 2009 data, SpotXchange was the 5th largest video ad network reaching 55M unique visitors per month through pre-roll and 118M unique visitors per month through pre-roll and in-banner video ads. The SpotXchange patent-pending online video advertising platform received the 2007 & 2008 Streaming Media Readers’ Choice Award for Best Video Ad Platform. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. SpotXchange clients include Reckitt Benckiser, DISH, Dell, Disney, Microsoft, and many others.

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Contact:

Erica Harte

303-345-6609

eharte@spotxchange.com

Unique Viewers (000) 20,830;

Videos (000) 83,002

SpotXchange Video Ad Network should be properly reported in late November when October Video Metrix numbers are reported by comScore.

To see comScore’s Video Metrix press release, follow this link:   Top Video Ad Networks by Potential Reach

Find out more here:  http://seattle.casualconnect.org/content.html#marketing

Brightcove Inc. today announced that SpotXchange is participating in the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of expert partners, pre-integrated technologies and services to support online video initiatives of any size and scope in every market. 

This partnership will provide Brightcove customers seamless integration with the SpotXchange Marketplace where they can efficiently monetize their unsold video ad inventory. Advertisers within the SpotXchange Marketplace compete for opportunity to have their ads run against inventory made available by participating Publishers. Rather than letting inventory go unsold, publishers can make real-time calls to SpotXchange requesting ads that meet the precise specifications (set in advance by each publisher). SpotXchange will then return any ads, in order from highest to lowest CPM, that meet the publisher’s quality and targeting criteria.

SpotXchange is profiled on Brightcove as an advertising partner here:  http://www.brightcove.com/partners/technology-partners/advertising/spotxchange/

What: SpotXchange President/CEO Michael Shehan will participate in the panel, Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach at Digital Hollywood at CES in Las Vegas on January 10, 2009.

Shehan and fellow panelists will discuss where consumer reach is headed as online video becomes a part of the marketing mix.

SpotXchange demonstrations and interviews with Shehan can be arranged prior to the event.

Where: Digital Hollywood at CES
Las Vegas Convention Center
Las Vegas, Nevada

Who: Michael Shehan Founder, President, Chief Executive Officer, SpotXchange

When: Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach
Saturday, January 10, 2009
12 to 1 p.m.

Contact: Valerie Quintanilla
SpotXchange
Valerie@booyahnetworks.com
303.345.6623

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

You will notice these enhancements when you create a new channel or edit your existing channels.

• Media Kit - You can now upload a media kit—advertisers will have direct access to this document to help them make more informed decisions about your offering.
• Channel Image – You may likewise upload a thumbnail logo that will be used to graphically represent your properties in the SpotXchange marketplace.
• Enhanced Demographics – We have made the demographic profiles more comprehensive for advertisers. Publishers can now provide detailed demographic information about their audience, and designate which 3rd party measurement service (e.g. – comScore, Quantcast, etc.) provided the information. While this field remains optional, you are encouraged to complete it to the extent that you have user demographic data available—we have found that advertisers frequently turn to this type of information to guide their purchasing decisions.
• Ad Filters – There are several new content filters that you can apply to your channels to exclude additional unwanted ad categories: sweepstakes, religion, land based casinos and dietary supplements.
• InStream Ad Slot Position - To further help advertisers target their campaigns, you may now specify if you are showing instream ads in “pre”, “mid”, “post”, or multiple positions.
• InGame Ads – We have separated “casual gaming” advertising opportunities out into a distinct ad type, to better call attention to this growing niche in our marketplace. If you are a casual game publisher or network, you will want to update your profile to reflect that your channels represent casual gaming opportunities.
• InnerStream Ads – Publishers can now apply to serve our new overlay ad, called InnerStream, that we plan to launch later this year. Stay tuned.
• Network Bids – Finally, you are now able to set minimum CPM limits to ads targeted across network, separately from the minimum CPM you set for ads targeted specifically to your channels. By way of example, while you might want a $10 CPM minimum for ads specifically targeting your SpotXchange channels, you may be willing to accept an ad targeted to Wisconsin that runs across our network, at a CPM of only $5. This lower value ad would only be shown to your users from Wisconsin.

I encourage you to login and update all these new fields in your channel profiles at your earliest opportunity. Feel free to ping me if you have any questions. Doug@booyahnetworks.com