MediaPost Online VideoInsider, Posted October 22nd, 2008 by Michael Shehan
With Election Day less than two weeks away, there still remains a large contingency of undecided voters. Many marketing channels are available to reach them, but what channel is going to be the most effective for candidates in terms of getting votes? Traditionally, television gets most [...]
Local Advertising: Lessons for All Video Advertisers Posted August 18th, 2008 by Michael Shehan
Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group’s US Local Video Forecast – 2007 – 2012 Report) in just a few years after only generating $11 million in 2007? Local [...]
MediaPost Online Video Insider, Posted June 23rd, 2008 10:45 am by Michael Shehan
Back in the day, video game consoles were hooked up to television sets, or played via floppy disks in school computer lounges (Oregon Trail anyone?). What if Super Mario and Luigi stopped mid-game and let products be schlepped to us en route to [...]
MediaPost Online Video Insider, Posted April 29th, 2008 by Torrey Newman-Larson
Direct response in online video advertising is fast becoming a reality. Whether advertisers are looking to generate sales, sign-ups, coupon downloads, or any action, online video advertising is a new and effective way to enhance off and online DR efforts.
Online video is still a nascent [...]
MediaPost Online Video Insider, Posted March 11th, 2008 by Paul Bowlin
For those of us selling in-stream video advertising to advertisers and agencies the good news about budgets moving into our space keeps coming. According to an Accustream iMedia Research report $420 million was spent in pre-roll ads in 2007. Based on conversations that I [...]
MediaPost’s Online Video Insider, Posted January 22nd, 2008 by Justin Ehly
I recently flipped through an issue of Time magazine and noticed that pharmaceutical companies not only push their latest sleep aids, cholesterol suppressors and erectile dysfunction meds, but they also compete for market share amongst themselves.
The issue I looked at had ads for Actonel, [...]
MediaPost Online Video Insider Newsletter, by Michael Shehan, Tuesday, Jan 8, 2008 2:15 PM ET
Once again, SpotXchange CEO Michael Shehan talks to Denuo Group, Publicis’ Senior Vice President Tim Hanlon.
The first article explored the state of the emerging space, reviewing adoption issues and what is coming up for the new medium to hit its [...]
MediaPost, Online Video Insider, Posted December 17th, 2007 by Michael Shehan
With 2008 approaching and the WGA writers’ strike continuing to weigh heavily on advertisers’ minds, SpotXchange CEO Michael Shehan sat down with Denuo Group, Publicis’ Senior Vice President Tim Hanlon to discuss the future of video – on and offline.
Michael Shehan (MS): What needs [...]
iMedia Connection, Published: December 05, 2007 By Michael Shehan
Navigate your clients through the fast-changing online video advertising world with some pricing advice from SpotXchange’s CEO.
Media buyers face certain challenges today when building plans for online video ad buys — challenges not seen in other areas of online advertising, such as display.
Online video advertising, while white [...]
MediaPost, Online Video Insider, Posted October 2nd, 2007 by Michael Shehan
Sponsored search is arguably the most revolutionary and successful ad medium. And it just might represent how future media budgets are managed across other segments such as television, radio, and of course, online video advertising. Granted, sponsored search is mostly about direct response, not [...]
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