Archive for the 'SpotX Bylined' Category

MediaPost: Making Online Video Advertising Sellable

Tuesday, September 4th, 2007

MediaPost, Onilne Video Insider, by Michael Shehan, Tuesday, Sep 4, 2007 2:15 PM ET
Madison Avenue has received many calls to action on innovating online video advertising. Heck, I have even gotten caught up in blaming ad execs for the slow adoption. But, I am starting to wonder, is the delay really on them? Or could [...]

iMedia Connection: Video campaign traps to avoid

Thursday, August 2nd, 2007

SpotXchange’s president and CEO explains what’s holding up online video advertising, and why now is the time to get in.
It’s funny to me that people say the online video ad space is moving quickly. As an involved participant, I find that the industry is actually moving painfully slow.
Every day we are hit with new reports, studies [...]