WESTMINSTER, CO (September 10, 2009) – comScore’s newly released Video Metrix numbers for July 2009 listed SpotXchange as a top video ad network reaching a potential of 47M unique visitors per month with its in-stream pre-roll video ad unit. As a result, SpotXchange ranked in the top 20 of Video Metrix when including potential [...]
Online advertising of consumer products boosts sales at a higher rate and faster than comparable TV advertising, according to a recent study by comScore Inc. on behalf of DunnHumby USA, a marketing agency for consumer goods manufacturers and retailers.
ComScore monitored the online behavior of 200,000 members of its consumer panel, all of whom belong to [...]
Small Businesses Finding Great Success With Online Video Ads Using SpotMixer’s Upgraded Online Video Advertising Service
SpotMixer 2.0 Loads New Features Into Its Industry-Leading Video Creation and Distribution Technology, Offers 30-Day Free Trial
SpotMixer
REDWOOD CITY, CA–(Marketwire – August 4, 2009) – Despite the challenging economic times, small and medium-sized businesses (SMBs) across the country are quickly discovering [...]
As you’ve seen from our newly relaunched site, SpotXchange has a new logo, a new tag line, and new messaging. We are all about performance. We’ve always been about performance, but now we’re making sure our brand reaffirms our mission to our advertisers and publishers.
You might be asking, what is performance-based video advertising? To [...]
Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week. He spoke about monetizing casual games. Colin Campbell quotes Mike in his conference recap article titled “Opinion: Casual Connects.”
Mike’s quote:
But change is inevitable, and it’s fueling the growth of the casual games business. Mike Shehan, founder and CEO of [...]
Equilibrium Introduces EQ Network Hosted Service to Automate Personalized Video Delivery and Monetization Via Advertising From Any Web Video.
First of Its Kind Service Facilitates Hyper-Targeting of Ads Using the Easy-to-Deploy Universal Media Delivery Bar.
Targeted Insertion and Delivery Service Turns Internet and Mobile Video From a Cost Center to Profit Center.
Service Introduced at NAB [...]
I recently saw that the IAB produced a video and a new site called http://www.iamthelongtail.com, which highlights some of the stories behind the estimated 1.2 million websites that support themselves through advertising. Personally, I really found the video very inspiring. Many of these ‘long tail’ publishers have very loyal, niche audiences. The publishers themselves care [...]
“In fact, according to leading online video advertising network SpotXchange, in February 2008, over 90% of the InGame video advertisements they served were watched in full. This level of engagement means the effectiveness of the video ad goes through the roof.” – From article written by Slingo.com
Follow the link below to view full article:
http://xboxpc.com/955538-Online-Games-Find-Success-in-a-Recession.html
Realizing the need to have standards approved by all industry stake holders, the Interactive Advertising Bureau (IAB) formed the IAB’s Digital Video Committee (DVC) in October 2007. In the past 15 months, the IAB’s DVC has written and has submitted 4 major standard initiatives that have been approved for preroll video advertising. [...]
Local Advertising: Lessons for All Video Advertisers Posted August 18th, 2008 by Michael Shehan
Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group’s US Local Video Forecast – 2007 – 2012 Report) in just a few years after only generating $11 million in 2007? Local [...]
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