Realizing the need to have standards approved by all industry stake holders, the Interactive Advertising Bureau (IAB) formed the IAB’s Digital Video Committee (DVC) in October 2007. In the past 15 months, the IAB’s DVC has written and has submitted 4 major standard initiatives that have been approved for preroll video advertising. [...]
AdAge covered an interesting study on the acceptance of ad-supported online video content.
I am interested to know if acceptance would change if survey respondents were asked specifically about retail sites who produce informational videos (WineLibraryTV comes to mind–note: I’m just using the show as an example as I’ve never seen an ad on any episode [...]
Flight Dates: December 2007
Creative:
[youtube=http://www.youtube.com/watch?v=t1s81qtPuJ4]
Client Objectives
For the DVD release of Nanny Diaries, the client wanted to target a female audience, ages 18 to 35. The objective was to promote the DVD release by driving traffic to the client’s Web site where consumers could experience more of the movie and find out where they could buy the [...]
12-day program
Start: 9/27/07
End: 10/8/07
Street Date: 10/3/07
Creative: Pre-Street, “Available Tuesday on DVD,” 9/27-10/2; Street, “Now Available,” 10/3-10/8
Total Video Impressions Delivered: 714,682
Total Companion Banner Impressions: 555,739
Click Through Rate: 1.51%
How did we do it?
Matches were narrowed by publishers who accepted 15 second ads and 300×250 banners.
Data collected in the campaign’s early stages enabled optimization that powered the campaign’s [...]
Local advertisers, be sure to check out our Local Video Ads page on the SpotXchange blog. We’ll update that page routinely with the latest local stats from the SpotXchange network.
Local advertising on SpotXchange is perfect for restaurants, banks, auto dealers, and just about any business that needs to get the word out to [...]
Online video advertising presents a variety of new opportunities for marketers. For the most part, these opportunities are obvious-additional reach, enhanced brand/consumer interaction, and more. To be sure, a number of best practice methods have surfaced and some are more obvious than others. So, let’s first review some of the more obvious best practices, and [...]
ADWEEK, Oct 1, 2007, Wendy Melillo
WASHINGTON Using marketing to form a network where citizens can participate in issues they care about is the concept behind the effort to promote Leonardo DiCaprio’s The 11th-Hour documentary about the environment.
The campaign combines advertising technology with social causes in a way that is designed to motivate parties to take [...]
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