Realizing the need to have standards approved by all industry stake holders, the Interactive Advertising Bureau (IAB) formed the IAB’s Digital Video Committee (DVC) in October 2007. In the past 15 months, the IAB’s DVC has written and has submitted 4 major standard initiatives that have been approved for preroll video advertising. [...]
Local Advertising: Lessons for All Video Advertisers Posted August 18th, 2008 by Michael Shehan
Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group’s US Local Video Forecast – 2007 – 2012 Report) in just a few years after only generating $11 million in 2007? Local [...]
AdAge covered an interesting study on the acceptance of ad-supported online video content.
I am interested to know if acceptance would change if survey respondents were asked specifically about retail sites who produce informational videos (WineLibraryTV comes to mind–note: I’m just using the show as an example as I’ve never seen an ad on any episode [...]
Since launching in September 2006, VideoJug has grown into the world’s most comprehensive library of free factual video content online. Videojug.com features professionally-produced, high definition videos covering every conceivable topic. The site is the definitive online “encyclopedia of life”.
The video content on the site takes a variety of formats that include informative “How To” [...]
The Auction Network is the first 24/7, multimedia network solely dedicated to auctions. Auction Network gives viewers a front row seat to world class auctions with fast-paced, live interactive programming in high-definition supported by real-time bidding across all currencies.
Free Ride Games is the first destination to offer consumers PC computer games one hundred percent free [...]
BlogTalkRadio, the leading social radio network, enables anyone to produce a live, original Internet talk radio show on virtually any topic. This worldwide platform has empowered thousands of citizen broadcasters to create and share their original content and opinions with more than 2.6 million listeners. 2008 “Webware 100″ Audio Category Award Winner.
CareerTours is an Internet-based recruiting resource [...]
Collegiate Images, LLC is the centralized rights agency managing the distribution of copyrighted media and programming. CI has exclusive partnership with over 150 collegiate copyright holders enabling CI to monetize original and pre-produced programming on multiple platforms. CI partners include premier athletic programs, collegiate conferences, bowl games, national and regional sports networks and a multitude [...]
Start: 9/4/07
End: 9/30/07
Campaign Goal: To reach a business to business finance and insurance audience.
Total Video Impressions Delivered: 777,441
Total Companion Banner Impressions: 1,049,607
Click Through Rate: 1+%
How did we do it?
- Campaign demographics were identified and targeted to the inventory available in the SpotXchange marketplace.
- Matches were further narrowed by matching the publishers who accepted 30 [...]
Flight Dates: December 2007
Creative:
[youtube=http://www.youtube.com/watch?v=t1s81qtPuJ4]
Client Objectives
For the DVD release of Nanny Diaries, the client wanted to target a female audience, ages 18 to 35. The objective was to promote the DVD release by driving traffic to the client’s Web site where consumers could experience more of the movie and find out where they could buy the [...]
It amazes me to watch the ferocious pace of media and politics. To be quite honest, it’s exhausting. When do these candidates sleep?
We now live in a 24 hour political news cycle that is entertaining, dramatic, tailored to our personal interests, and extremely localized. In response, the candidates and the political action committees (PACs) need [...]
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