The ANA held its inaugural “TV & Everything Video Forum” on February 28th in NYC. This loaded topic drew the largest audience the ANA has seen at any of forum to-date. Leading advertisers, agencies, content producers, research organizations and media sales organizations converged to review the paradigm shift taking place in the industry.ANA President and [...]
MediaPost’s Online Video Insider, Posted January 22nd, 2008 by Justin Ehly
I recently flipped through an issue of Time magazine and noticed that pharmaceutical companies not only push their latest sleep aids, cholesterol suppressors and erectile dysfunction meds, but they also compete for market share amongst themselves.
The issue I looked at had ads for Actonel, [...]
The Casual Games Association released its 2007 report on the casual games industry this week. According to the release:
- Casual games are a $2.25 billion a year industry.
- The casual game market is growing at 20% a year.
- Over 200 million people play casual games each month over the Internet.
- Men make up 48.3% of [...]
12-day program
Start: 9/27/07
End: 10/8/07
Street Date: 10/3/07
Creative: Pre-Street, “Available Tuesday on DVD,” 9/27-10/2; Street, “Now Available,” 10/3-10/8
Total Video Impressions Delivered: 714,682
Total Companion Banner Impressions: 555,739
Click Through Rate: 1.51%
How did we do it?
Matches were narrowed by publishers who accepted 15 second ads and 300×250 banners.
Data collected in the campaign’s early stages enabled optimization that powered the campaign’s [...]
We just completed some new functionality that will enhance your visibility among advertisers in our network and allow you to provide additional information about the specific advertising opportunities your properties offer.
You will notice these enhancements when you create a new channel or edit your existing channels.
Media Kit – You can now upload a media kit—advertisers [...]
I was very fortunate to be quoted in today’s WSJ article by Stephanie Kang- “A Wider Web to Find Their Niche Firm Looks to Pair News Outlets, Ads With Smaller Sites”
The article was about one of SpotXchange’s publishing partners, Voxant. Some know Voxant by another name or another property they [...]
The engineering team at SpotXchange is always striving to improve our network’s ability to help advertisers manage their online campaigns, while helping publishers maximize their revenue opportunities. We pushed a significant amount of new code recently that should result in some noticeable improvements in both our self-service advertiser tools as well as our self-service publisher [...]
Local advertisers, be sure to check out our Local Video Ads page on the SpotXchange blog. We’ll update that page routinely with the latest local stats from the SpotXchange network.
Local advertising on SpotXchange is perfect for restaurants, banks, auto dealers, and just about any business that needs to get the word out to [...]
SpotXchange President and CEO Michael Shehan sat down with former CNN President of Sales and Marketing Larry Goodman to discuss the online video ad space.
Michael Shehan: Why do you think traditional media buyers are moving slower than anticipated to online video ad buys?
Larry Goodman: There are three primary reasons. First, the creative community has not [...]
Remember that Saturday Night Live skit with Ross Perot (played by Dana Carvey) and his running mate, Admiral Stockdale (played by Phil Hartman)? Phil kept repeating “gridlock” when describing the federal government. Well, he might as well have been describing New York during Advertising Week 2007. OMMA and the IAB held their conferences at the [...]
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