AdAge covered an interesting study on the acceptance of ad-supported online video content.
I am interested to know if acceptance would change if survey respondents were asked specifically about retail sites who produce informational videos (WineLibraryTV comes to mind–note: I’m just using the show as an example as I’ve never seen an ad on any episode [...]
12-day program
Start: 9/27/07
End: 10/8/07
Street Date: 10/3/07
Creative: Pre-Street, “Available Tuesday on DVD,” 9/27-10/2; Street, “Now Available,” 10/3-10/8
Total Video Impressions Delivered: 714,682
Total Companion Banner Impressions: 555,739
Click Through Rate: 1.51%
How did we do it?Â
Matches were narrowed by publishers who accepted 15 second ads and 300×250 banners.
Data collected in the campaign’s early stages enabled optimization that powered the campaign’s [...]
We just completed some new functionality that will enhance your visibility among advertisers in our network and allow you to provide additional information about the specific advertising opportunities your properties offer.
You will notice these enhancements when you create a new channel or edit your existing channels.
Media Kit – You can now upload a media kit—advertisers [...]
After being approved as a SpotXchange publisher, you will need to set up channels using the self-service SpotXchange publisher tools. Channels represent buckets of content that typically attract like demographics. The following article provides an overview of how to best set up your channels in the SpotXchange marketplace to attract advertisers at [...]
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