| MediaPost -- Online Video Insider by Michael Shehan, CEO of SpotXchange We've seen some consolidation in the video ad industry over the last few months. Along with the slow rise of trading desks ...... Posted: February 10, 2011
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| Buying in-stream video advertising has presented a few challenges to buyer over the past few years: lack of standards, few efficiencies of scale during the buying process, a cluttered space, content vs. ...... Posted: November 18, 2010
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| Being at ad:tech New York this week reminded me how far the advertising industry has come when it comes to targeting consumers. As I walked around the show floor and listened to different companies ...... |
| by Brent Durand The Digital Hollywood conference wrapped up this week, and some of the event chatter included topics that continue to be top of mind for online advertising industry professionals. Here ...... |
| If you've been listening closely to the online video marketplace in recent months, by now you may have heard the muddled moaning of a collective few in the video network space. These are the sounds ...... Posted: September 27, 2010
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| I've been reading interesting articles lately that cover the value of video advertising networks and what their clients expect. Nearly all of the articles I read covered the topic of transparency. Most ...... Posted: September 22, 2010
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| MediaPost Online VideoInsider, Posted October 22nd, 2008 by Michael Shehan With Election Day less than two weeks away, there still remains a large contingency of undecided voters. Many marketing channels ...... |
| Local Advertising: Lessons for All Video Advertisers Posted August 18th, 2008 by Michael Shehan Just how in the world will local online video advertising become a $1.5 billion industry (according to The ...... |
| MediaPost Online Video Insider, Posted June 23rd, 2008 10:45 am by Michael Shehan Back in the day, video game consoles were hooked up to television sets, or played via floppy disks in school computer lounges ...... |
| MediaPost Online Video Insider, Posted April 29th, 2008 by Torrey Newman-Larson Direct response in online video advertising is fast becoming a reality. Whether advertisers are looking to generate sales, ...... |
| MediaPost Online Video Insider, Posted March 11th, 2008 by Paul Bowlin For those of us selling in-stream video advertising to advertisers and agencies the good news about budgets moving into our space ...... |
| MediaPost's Online Video Insider, Posted January 22nd, 2008 by Justin Ehly I recently flipped through an issue of Time magazine and noticed that pharmaceutical companies not only push their latest sleep ...... |
| MediaPost Online Video Insider Newsletter, by Michael Shehan, Tuesday, Jan 8, 2008 2:15 PM ET Once again, SpotXchange CEO Michael Shehan talks to Denuo Group, Publicis' Senior Vice President Tim Hanlon. ...... |
| MediaPost, Online Video Insider, Posted December 17th, 2007 by Michael Shehan With 2008 approaching and the WGA writers' strike continuing to weigh heavily on advertisers' minds, SpotXchange CEO Michael ...... Posted: December 17, 2007
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| iMedia Connection, Published: December 05, 2007 By Michael Shehan Navigate your clients through the fast-changing online video advertising world with some pricing advice from SpotXchange's CEO. Media ...... |
| MediaPost, Online Video Insider, Posted October 2nd, 2007 by Michael Shehan Sponsored search is arguably the most revolutionary and successful ad medium. And it just might represent how future media budgets ...... |
| MediaPost, Onilne Video Insider, by Michael Shehan, Tuesday, Sep 4, 2007 2:15 PM ET Madison Avenue has received many calls to action on innovating online video advertising. Heck, I have even gotten caught ...... Posted: September 4, 2007
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| SpotXchange's president and CEO explains what's holding up online video advertising, and why now is the time to get in. It's funny to me that people say the online video ad space is moving quickly. As ...... |
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