We have a little saying we use over here at SpotXchange when something great happens. Seeing that our parent company is Booyah Networks, it’s not hard to guess what that little saying is.

Recently, we had reason to use this catch phrase to express our excitement after learning that SpotXchange is an Upshot50 Winner!

I’ll go ahead and set a little mood lighting for anyone in the dark about what the folks at Upshot Institute represent. They specialize in marketing analysis and provide consulting services for marketers and vendors. Upshot Institute has a particular interest in marketing technologies and how they may be applied in marketing organizations. Marketers, being in such a fast-paced and chaotic industry, understand the importance of companies like Upshot Institute and the guidance they provide the marketing community, through their resources and tools.

To read up more on Upshot Institute, visit their website.

The Upshot50 Awards were created to show appreciation for companies who provide “the most significant technologies shaping marketing today.” As an Upshot50 winner, SpotXchange has been recognized as a marketing technology leader, pushing the marketing world envelope with our innovative, performance-building, empowering tools and technologies.

Congratulations to my fellow online video advertising team at SpotXchange.

I have one word for you: “Booyah!”

Westminster, CO October 6, 2008 For the second year, online video advertising network, SpotXchange won top Online Video Advertising Platform in the Streaming Media’s Readers’ Choice Awards. SpotXchange was also a top-three finalist in the Video Advertising Network Category.

“We are honored that Streaming Media Readers and industry pros are again recognizing SpotXchange’s contributions to the space by selecting us as the top Online Video Ad Platform,” said SpotXchange President and CEO Michael Shehan. “The SpotXchange formula for success is about meeting the needs of our advertisers and publishers. On their behalf, SpotXchange will continue to push the technological envelope to help maximize accountability and success of their ongoing video advertising initiatives.”

Based in Colorado and launched in November 2006, SpotXchange is an online video advertising network that provides sophisticated targeting, a hands-on client services team, reporting, and a transparent marketplace that meets publisher and advertisers online video advertising needs.

About SpotXchange
In 2007 and 2008, the SpotXchange patent-pending online video advertising platform received the Streaming Media Readers’ Choice Award for BEST VIDEO AD PLATFORM. The company was spun off from Colorado-based digital marketing and technology company, Booyah Networks in March 2007. Booyah Networks ranked 23rd on the 2006 Inc. 500. Clients and partners include Clip Syndicate, Lycos, TVU, Pando, Voxant, Slingo, NeoEdge, United Press International and others.

About the Streaming Media Readers’ Choice Awards
This year’s Readers’ Choice Awards presented more than 200 different products and services from more than 150 different companies from around the world. The fact that there’s so much competition for these awards is a reflection of just how many competitive solutions are now available to consumers, enterprises, and educational institutions looking for online video solutions; the fact that nearly 4,000 Streaming Media readers voted in the awards shows just how passionately they feel about the tools they’ve chosen.

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Winners are going to be announced at Streaming Media West in late September.

Thanks so much for the support! Mike

Video Advertising Network

• BrightRoll Video Ad Network & Videostitial Unit
• SpotXchange
• Tremor Media Network

Video Advertising Platform

• BlackArrow
• Internap Advertising Services
• SpotXchange

We received another very cool recognition this week. Deloitte ranked Booyah Networks, SpotXchange’s parent company, as one of the fastest growing companies in Colorado and the United States.

More precisely, Booyah Networks was ranked 107th fastest growing tech company in Deloitte’s 2007 Technology Fast 500, a ranking of the fastest growing technology, media, telecommunications and life sciences companies in North America. Rankings are based on percentage of fiscal year revenue growth over five years, from 2002-2006. Booyah grew 1,592 percent during this period.

And Booyah Networks was ranked 4th in Deloitte’s prestigious Technology Fast 50 Program for Colorado, a ranking of the 50 fastest growing technology, media, telecommunications, and life sciences companies in the state by Deloitte & Touche USA LLP, one of the nation’s leading professional service organizations. Rankings are based on the percentage revenue growth over five years from 2002-2006.

The Rocky Mountain News did a little write up on this year’s winners – http://www.rockymountainnews.com/drmn/tech/article/0,2777,DRMN_23910_5729434,00.html

Other notable winners in Colorado included Accuvant, Pharmion, ReadyTalk, Liberty Media, Clear Technology, and Level3 to name a few.
Booyah!!!

“This is a tremendous opportunity for us to acknowledge not just the winners of these awards but the continued growth and vitality of the streaming media industry,” says Streaming Media editor Eric Schumacher-Rasmussen. “The winners exemplify technological and business innovation, as well as outstanding customer service and brand messaging. I think the fact that the winners were chosen by end users makes them all the more meaningful.”

Winners were announced at www.streamingmedia.com on October 19, and in the October/November issue of Streaming Media magazine. As part of this year’s Streaming Media West show, awards will be presented to the winners at the Streaming Media Readers’ Choice Awards Reception Party at 7:30 p.m. on Wednesday, November 7, at the Grande Ballroom of the St. Clair Hotel in San Jose. The reception will be open to full conference attendees, speakers, exhibitors, and the press, as well as to the winners.

“It is a huge honor for us to receive this award from our peers,” said Michael Shehan, President/CEO of SpotXchange. “Our engineering team works around the clock to bring users a powerful tool for placing online video ads, so this is really a testament to their commitment to bring best technology to the space.”

Based in Colorado and launched in November 2006, SpotXchange is the first online video advertising platform to allow advertisers to leverage the power of broadcast advertising on the Web. With SpotXchange, advertisers can buy and manage online video ads with the ease and efficiencies currently offered for search engine marketing campaigns. The SpotXchange patent-pending technology takes the best practices in sponsored search-self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization-and applies those tools to in-stream video advertising. Currently, the SpotXchange marketplace represents over one billion monthly impressions.

About SpotXchange

The SpotXchange patent-pending platform is the Internet’s first self-service exchange for online video ads. The company is wholly-owned by Colorado-based digital marketing and technology company, Booyah Networks. In 2006, Booyah Networks ranked 23rd on Inc. magazine’s list of 500 fastest growing companies. The company has offices in Westminster, Colo., Los Angeles and New York. Clients and partners include ClipSyndicate, Voxant, Blinkx, blip.tv, LiveVideo.com, NeoEdge, Visible World and others. Visit SpotXchange online at www.spotxchange.com.

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Contact: Valerie Quintanilla, SpotXchange, valerie@spotXchange.com, 303.345.6623

The article announcing all of the winners was posted on their site today.

http://www.streamingmedia.com/article.asp?id=9730

SpotXchange can be found on page 4 when visiting link above. Other winners included WebEx (Best Collaboration Solution), Verisign (Best Content Management Platform), BUYDRM (Best Copy Protection/DRM Solution), ViewCast (Best Encoding Hardware), Sorenson (Best Encoding Software), Akamai (Best CDN), VBrick (Best IPTV Hardware), SlingMedia (Best IPTV Software), BitTorrent (Best P2P Delivery Network), Real (Best Regional CDN Broadcast Network), Gotuit (Best Search and Indexing Platform), Adobe (Best Server/Hardware), Live365 (Best Streaming Radio Station), and Sonic Foundry (Best Webcasting Appliance).

The SpotXchange excerpt is as follows:

Video Advertising Platform
SpotXchange
First runner-up: Digitalsmiths VideoSense
Second runner-up: Eyeblaster Ad Campaign Manager
The lack of standards for ad length, placement, and other factors continued to hinder the potential growth of online video advertising in 2007. On the other hand, a lack of standards opens the door to innovative approaches like SpotXchange. SpotXchange sets up a platform on which online video publishers can auction off available inventory to media buyers and advertisers who then bid on open slots. Once they purchased the slots, the advertisers can upload their commercials and target them by publisher, time of day, region, and category using SpotXchange’s self-serve Marketplace interface.

Targeting is, of course, the name of the game, and first runner-up Digitalsmiths VideoSense allows for automated matching between advertising and appropriate content based on metadata generated by its software. And nobody offers a more comprehensive ad solution than Eyeblaster’s Ad Campaign Manager, which collects the company’s established deployment and measurement tools into a seamless suite of applications.

The inaugural Streaming Media Readers’ Choice Awards garnered nearly 120 nominations and votes from more than 3,000 readers. And the winners are . . .

All we knew going into this, the inaugural Streaming Media Readers’ Choice Awards, was that we had no idea what we were getting into. Maybe that’s not entirely true, but the two-week nomination period and three-week voting process brought with it more surprises than any of us here could have anticipated. After much wailing and gnashing of teeth, we’d settled upon 16 categories that we felt covered the breadth of products and services in the industry. But we severely underestimated just how fluid some of these categories would be (Quick: Define “IPTV” in ten words or less, and simply saying “internet protocol television” won’t cut it) or how multipurpose so many of these products are. For almost every argument why a particular product belonged in a particular category, there was a counterargument that it belonged elsewhere, or at least that any single category was insufficient to define everything that product was capable of.

But even if it was under protest, 92 companies submitted almost 120 products or services (or were nominated by customers or others in the industry). Some companies engaged in overt get-out-the-vote campaigns with their customers, or so we heard through the grapevine. That seemed eminently fair to us, and in the end probably helped some smaller companies compete with vendors who have much more name recognition. When all was said and done, more than 3,000 readers of Streaming Media magazine and StreamingMedia.com logged their votes-and that count came after our crack IT department de-duped the list and we removed some of the obvious ballot-box stuffers (you know who you are).

So here are the winners and first and second runners-up in each category. It’s a list full of names both familiar and new, and while we might quibble about what any particular first-place finish means, one thing is beyond debate: This industry is healthier, more dynamic, and more vital than it’s ever been. And with that, everyone wins.

Video Advertising Platform

SpotXchange
First runner-up: Digitalsmiths VideoSense
Second runner-up: Eyeblaster Ad Campaign Manager
The lack of standards for ad length, placement, and other factors continued to hinder the potential growth of online video advertising in 2007. On the other hand, a lack of standards opens the door to innovative approaches like SpotXchange. SpotXchange sets up a platform on which online video publishers can auction off available inventory to media buyers and advertisers who then bid on open slots. Once they purchased the slots, the advertisers can upload their commercials and target them by publisher, time of day, region, and category using SpotXchange’s self-serve Marketplace interface.

Targeting is, of course, the name of the game, and first runner-up Digitalsmiths VideoSense allows for automated matching between advertising and appropriate content based on metadata generated by its software. And nobody offers a more comprehensive ad solution than Eyeblaster’s Ad Campaign Manager, which collects the company’s established deployment and measurement tools into a seamless suite of applications.

Link to article