As you’ve seen from our newly relaunched site, SpotXchange has a new logo, a new tag line, and new messaging. We are all about performance. We’ve always been about performance, but now we’re making sure our brand reaffirms our mission to our advertisers and publishers.
You might be asking, what is performance-based video advertising? To [...]
Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week. He spoke about monetizing casual games. Colin Campbell quotes Mike in his conference recap article titled “Opinion: Casual Connects.”
Mike’s quote:
But change is inevitable, and it’s fueling the growth of the casual games business. Mike Shehan, founder and CEO of [...]
I recently saw that the IAB produced a video and a new site called http://www.iamthelongtail.com, which highlights some of the stories behind the estimated 1.2 million websites that support themselves through advertising. Personally, I really found the video very inspiring. Many of these ‘long tail’ publishers have very loyal, niche audiences. The publishers themselves care [...]
Realizing the need to have standards approved by all industry stake holders, the Interactive Advertising Bureau (IAB) formed the IAB’s Digital Video Committee (DVC) in October 2007. In the past 15 months, the IAB’s DVC has written and has submitted 4 major standard initiatives that have been approved for preroll video advertising. [...]
Brightcove Inc. today announced that SpotXchange is participating in the Brightcove Alliance, a global ecosystem of leading technology and distribution partners who have integrated with the Brightcove online video platform, as well as solution providers building customer websites and video applications using Brightcove. Through the Brightcove Alliance, organizations worldwide have access to a broad range of [...]
MEDIA ADVISORY
What: SpotXchange President/CEO Michael Shehan will participate in the panel, Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach at Digital Hollywood at CES in Las Vegas on January 10, 2009.
Shehan and fellow panelists will discuss where consumer reach is headed as online video becomes a part of the marketing mix.
SpotXchange demonstrations [...]
MediaPost Online VideoInsider, Posted October 22nd, 2008 by Michael Shehan
With Election Day less than two weeks away, there still remains a large contingency of undecided voters. Many marketing channels are available to reach them, but what channel is going to be the most effective for candidates in terms of getting votes? Traditionally, television gets most [...]
Thanks to everyone for voting for SpotXchange in the Streaming Media Readers’ Choice Awards. I am pleased to announce that SpotXchange made the top three for both nominated categories.
Winners are going to be announced at Streaming Media West in late September.
Thanks so much for the support! Mike
Video Advertising Network
BrightRoll Video Ad Network & Videostitial Unit
SpotXchange
Tremor [...]
This week I took part in a panel with fellow Internet video execs at the RBC Conference. Everyone on the panel was in agreement that brand advertisers want to sponsor “safe content”–professionally produced content that runs on reputable sites. Having said that, I don’t think that is YouTube’s only solution–there are other monetization models currently in the market such as display ads and [...]
Digital Dealmakers
August 3, 2008
Mike Shehan, CEO of SpotXchange
The player: Mike Shehan, CEO of SpotXchange
The play: SpotXchange is an online video advertising network that brokers deals for ads against online video content. Ads can be pre-rolls, overlays, banners and pre-game ads in which a video advertisement plays before a casual game starts. SpotXchange is the sister [...]
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