ClickZ ran an interesting article on the “state of online video ads” from the vantage point of ad serving firms like Atlas and DoubleClick. While SpotXchange is much more than an ad serving firm-we are, in fact, a full service video network that provides a marketplace for dynamically matching advertisers with available publisher inventory, in [...]
The Casual Games Association released its 2007 report on the casual games industry this week. According to the release:
- Casual games are a $2.25 billion a year industry.
- The casual game market is growing at 20% a year.
- Over 200 million people play casual games each month over the Internet.
- Men make up 48.3% of [...]
We just completed some new functionality that will enhance your visibility among advertisers in our network and allow you to provide additional information about the specific advertising opportunities your properties offer.
You will notice these enhancements when you create a new channel or edit your existing channels.
Media Kit – You can now upload a media kit—advertisers [...]
The engineering team at SpotXchange is always striving to improve our network’s ability to help advertisers manage their online campaigns, while helping publishers maximize their revenue opportunities. We pushed a significant amount of new code recently that should result in some noticeable improvements in both our self-service advertiser tools as well as our self-service publisher [...]
After being approved as a SpotXchange publisher, you will need to set up channels using the self-service SpotXchange publisher tools. Channels represent buckets of content that typically attract like demographics. The following article provides an overview of how to best set up your channels in the SpotXchange marketplace to attract advertisers at [...]
SpotXchange has recently enabled third-party ad serving support to Atlas In-Stream Video advertisers. Third-party ad serving (wherein a publisher’s ad query is fulfilled by a third-party ad service, rather than by a primary or in-house ad service) is old hat in the banner advertising space, but more difficult to coordinate in video advertising due to [...]
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