It amazes me to watch the ferocious pace of media and politics. To be quite honest, it’s exhausting. When do these candidates sleep?
We now live in a 24 hour political news cycle that is entertaining, dramatic, tailored to our personal interests, and extremely localized. In response, the candidates and the political action committees (PACs) need [...]
What is the word in the ad world? This month SpotXchange CEO Mike Shehan talks to Crispin Porter + Bogusky’s Chief Creative Officer Alex Bogusky about the growth of his company and the past and future of marketing.
Michael Shehan: How did Crispin Porter + Bogusky grow so large, so quickly?
Alex Bogusky: I don’t think it [...]
As video advertising on the Web heats up SpotXchange President and CEO Michael Shehan talks to former Kelsey Group Analyst Greg Sterling about how local advertisers can leverage the channel.
Michael Shehan: Analysts are saying that local video ads should generate $5B per year by 2011 from the projected $371M in 2007. That would be going [...]
I was very fortunate to be quoted in today’s WSJ article by Stephanie Kang- “A Wider Web to Find Their Niche Firm Looks to Pair News Outlets, Ads With Smaller Sites”
The article was about one of SpotXchange’s publishing partners, Voxant. Some know Voxant by another name or another property they [...]
SpotXchange President and CEO Michael Shehan sat down with former CNN President of Sales and Marketing Larry Goodman to discuss the online video ad space.
Michael Shehan: Why do you think traditional media buyers are moving slower than anticipated to online video ad buys?
Larry Goodman: There are three primary reasons. First, the creative community has not [...]
Remember that Saturday Night Live skit with Ross Perot (played by Dana Carvey) and his running mate, Admiral Stockdale (played by Phil Hartman)? Phil kept repeating “gridlock” when describing the federal government. Well, he might as well have been describing New York during Advertising Week 2007. OMMA and the IAB held their conferences at the [...]
I’ll be speaking on a panel at OMMA on Tuesday afternoon in NY. The title of the panel is Does Today’s Online Video CPM Discussion Make Sense?
Adam Gerber, BrightCove’s former front man, is moderating the panel. Other participants include Matt Wasserlauf, CEO of Broadband Enterprises, Simon Assaad, Co-CEO of Heavy.com and David Cohen, [...]
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