SpotXchange's Blog

Voting just opened for the Second Annual Streaming Media Readers’ Choice Awards <http://www.streamingmedia.com/readerschoice/>. Last year SpotXchange proudly took top honors in the online video advertising platform category <http://www.streamingmedia.com/article.asp?id=9730&page=4&c=31>.
This year we are excited to be nominated for two categories,
Video Advertising Platform
Video Advertising Network
SpotXchange has accomplished a lot in just one year. We can honestly say we’re [...]

AdAge covered an interesting study on the acceptance of ad-supported online video content.
I am interested to know if acceptance would change if survey respondents were asked specifically about retail sites who produce informational videos (WineLibraryTV comes to mind–note: I’m just using the show as an example as I’ve never seen an ad on any episode [...]

MediaPost Online Video Insider, Posted June 23rd, 2008 10:45 am by Michael Shehan
Back in the day, video game consoles were hooked up to television sets, or played via floppy disks in school computer lounges (Oregon Trail anyone?). What if Super Mario and Luigi stopped mid-game and let products be schlepped to us en route to [...]

Today is a banner day for online video advertising. Pardon the pun, but with the IAB’s release of the “Digital Video Ad Format Guidelines and Best Practices“, the reporting standards needed for this medium are finally in place.In addition to the 145 companies on the IAB’s Digital Video Committee, many others participated in preparing the [...]

The IAB’s inaugural Ad Networks & Xchanges event was held in NYC on March 31st. IAB President & CEO Randall Rothenberg kicked off the day by introducing the theme, “Teach me now, teach me how.” Attendees learned about the growing importance of exchanges and ad networks at panels and sponsor-presented breakout sessions.
The best explanation on [...]

It amazes me to watch the ferocious pace of media and politics. To be quite honest, it’s exhausting. When do these candidates sleep?
We now live in a 24 hour political news cycle that is entertaining, dramatic, tailored to our personal interests, and extremely localized. In response, the candidates and the political action committees (PACs) need [...]

The ANA held its inaugural “TV & Everything Video Forum” on February 28th in NYC. This loaded topic drew the largest audience the ANA has seen at any of forum to-date. Leading advertisers, agencies, content producers, research organizations and media sales organizations converged to review the paradigm shift taking place in the industry.ANA President and [...]

What: Visit SpotXchange at the AAAA’s Conference in Orlando, Florida.
When: March 5-7, 2008
Where: Rosen Shingle Creek Resort & Golf Club, Expo Hall, Booth # 404
Who: Contact Paul Bowlin, pbowlin@spotxchange.com, or Bryan Blood, bblood@spotxchange.com, to set up a meeting.

MediaPost, OnlineMediaDaily, News Brief, Friday, Feb 1, 2008 8:00 AM ET
ONLINE VIDEO ADVERTISING NETWORK SPOTXCHANGE announced that it has raised an undisclosed amount in its first round of angel funding.
Investors include: Alex Bogusky, Chief Creative Officer, Crispin Porter + Bogusky; Laurence Chang, former Portfolio Manager, Janus Worldwide Fund; Tim Hudner, former Chief Operations and Chief [...]

What is the word in the ad world? This month SpotXchange CEO Mike Shehan talks to Crispin Porter + Bogusky’s Chief Creative Officer Alex Bogusky about the growth of his company and the past and future of marketing.
Michael Shehan: How did Crispin Porter + Bogusky grow so large, so quickly?
Alex Bogusky: I don’t think it [...]