ClickZ ran an interesting article on the “state of online video ads” from the vantage point of ad serving firms like Atlas and DoubleClick. While SpotXchange is much more than an ad serving firm-we are, in fact, a full service video network that provides a marketplace for dynamically matching advertisers with available publisher inventory, in [...]
The recently released “The end of advertising as we know it” executive brief written by IBM’s Global Business Services addresses the current paradigm shift that is taking place within the advertising industry. With television audience erosion, fragmentation and measurement shortcomings the advertising executives in the study recognize that consumers are in control of how they [...]
The Casual Games Association released its 2007 report on the casual games industry this week. According to the release:
- Casual games are a $2.25 billion a year industry.
- The casual game market is growing at 20% a year.
- Over 200 million people play casual games each month over the Internet.
- Men make up 48.3% of [...]
As video advertising on the Web heats up SpotXchange President and CEO Michael Shehan talks to former Kelsey Group Analyst Greg Sterling about how local advertisers can leverage the channel.
Michael Shehan: Analysts are saying that local video ads should generate $5B per year by 2011 from the projected $371M in 2007. That would be going [...]
We just completed some new functionality that will enhance your visibility among advertisers in our network and allow you to provide additional information about the specific advertising opportunities your properties offer.
You will notice these enhancements when you create a new channel or edit your existing channels.
Media Kit – You can now upload a media kit—advertisers [...]
“The End of Advertising as We Know It” is an IBM study that will be released next week, per IBM Global Media & Entertainment Leader Karen Feldman. Karen and I were on the same Digital Hollywood panel, Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile, at Digital Hollywood on Thursday. [...]
Broadband Advertising: The Power Surge took center stage at Digital Hollywood on Wednesday as a panel moderated by 360i Director of Emerging Media David Berkowitz addressed the multiple tactics that can be employed around broadband video postings/advertising.
Media-Screen Managing Director Josh Crandall set the tone by showing his company’s research on U.S.broadband audiences. The Netpop [...]
Last night’s keynote dinner at Digital Hollywood (http://digitalhollywood.com/LAFall07Agenda.html), Web 2.0: Technology with a Human Dimension was an impactful discussion on online brand marketing-specifically in consumer engagement.
It got lively as HBO SVP Steve Pamon sparred with the rest of the panel. The debate pitted his view, the digital space as a stand alone distribution platform against [...]
I was very fortunate to be quoted in today’s WSJ article by Stephanie Kang- “A Wider Web to Find Their Niche Firm Looks to Pair News Outlets, Ads With Smaller Sites”
The article was about one of SpotXchange’s publishing partners, Voxant. Some know Voxant by another name or another property they [...]
The engineering team at SpotXchange is always striving to improve our network’s ability to help advertisers manage their online campaigns, while helping publishers maximize their revenue opportunities. We pushed a significant amount of new code recently that should result in some noticeable improvements in both our self-service advertiser tools as well as our self-service publisher [...]
Subscribe to RSS Feed
