Realizing the need to have standards approved by all industry stake holders, the Interactive Advertising Bureau (IAB) formed the IAB’s Digital Video Committee (DVC) in October 2007. In the past 15 months, the IAB’s DVC has written and has submitted 4 major standard initiatives that have been approved for preroll video advertising. [...]
Today is a banner day for online video advertising. Pardon the pun, but with the IAB’s release of the “Digital Video Ad Format Guidelines and Best Practices“, the reporting standards needed for this medium are finally in place.In addition to the 145 companies on the IAB’s Digital Video Committee, many others participated in preparing the [...]
The IAB’s inaugural Ad Networks & Xchanges event was held in NYC on March 31st. IAB President & CEO Randall Rothenberg kicked off the day by introducing the theme, “Teach me now, teach me how.” Attendees learned about the growing importance of exchanges and ad networks at panels and sponsor-presented breakout sessions.
The best explanation on [...]
The ANA held its inaugural “TV & Everything Video Forum” on February 28th in NYC. This loaded topic drew the largest audience the ANA has seen at any of forum to-date. Leading advertisers, agencies, content producers, research organizations and media sales organizations converged to review the paradigm shift taking place in the industry.ANA President and [...]
The recently released “The end of advertising as we know it” executive brief written by IBM’s Global Business Services addresses the current paradigm shift that is taking place within the advertising industry. With television audience erosion, fragmentation and measurement shortcomings the advertising executives in the study recognize that consumers are in control of how they [...]
“The End of Advertising as We Know It” is an IBM study that will be released next week, per IBM Global Media & Entertainment Leader Karen Feldman. Karen and I were on the same Digital Hollywood panel, Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile, at Digital Hollywood on Thursday. [...]
Broadband Advertising: The Power Surge took center stage at Digital Hollywood on Wednesday as a panel moderated by 360i Director of Emerging Media David Berkowitz addressed the multiple tactics that can be employed around broadband video postings/advertising.
Media-Screen Managing Director Josh Crandall set the tone by showing his company’s research on U.S.broadband audiences. The Netpop [...]
Last night’s keynote dinner at Digital Hollywood (http://digitalhollywood.com/LAFall07Agenda.html), Web 2.0: Technology with a Human Dimension was an impactful discussion on online brand marketing-specifically in consumer engagement.
It got lively as HBO SVP Steve Pamon sparred with the rest of the panel. The debate pitted his view, the digital space as a stand alone distribution platform against [...]
Be sure to stop by SpotXchange’s booth at the Digital Hollywood conference this coming October 29th at the Renaissance Hotel in Hollywood.
Also, on Thursday at 11:05am, be sure to attend the panel: Advertising Innovation! Broadband, OnDemand, In-Game, Social Networks, RSS, Blogs, PODs & Mobile. Our own Paul Bowlin, SpotXchange’s Sales Director based in NY, will be sharing [...]
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