| Buying in-stream video advertising has presented a few challenges to buyer over the past few years: lack of standards, few efficiencies of scale during the buying process, a cluttered space, content vs. ...... Posted: November 18, 2010
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| Today is a banner day for online video advertising. Pardon the pun, but with the IAB's release of the "Digital Video Ad Format Guidelines and Best Practices", the reporting standards needed for this medium ...... |
| The IAB's inaugural Ad Networks & Xchanges event was held in NYC on March 31st. IAB President & CEO Randall Rothenberg kicked off the day by introducing the theme, "Teach me now, teach me how."Attendees ...... |
| The ANA held its inaugural "TV & Everything Video Forum"on February 28th in NYC. This loaded topic drew the largest audience the ANA has seen at any of forum to-date. Leading advertisers, agencies, content ...... |
| The recently released "The end of advertising as we know it"executive brief written by IBM's Global Business Services addresses the current paradigm shift that is taking place within the advertising industry. ...... |
| "The End of Advertising as We Know It"is an IBM study that will be released next week, per IBM Global Media & Entertainment Leader Karen Feldman. Karen and I were on the same Digital Hollywood panel, ...... |
| Broadband Advertising: The Power Surge took center stage at Digital Hollywood on Wednesday as a panel moderated by 360i Director of Emerging Media David Berkowitz addressed the multiple tactics that can ...... |
| Last night's keynote dinner at Digital Hollywood (http://digitalhollywood.com/LAFall07Agenda.html), Web 2.0: Technology with a Human Dimension was an impactful discussion on online brand marketing-specifically ...... |
| Be sure to stop by SpotXchange's booth at the Digital Hollywood conference this coming October 29th at the Renaissance Hotel in Hollywood. Also, on Thursday at 11:05am, be sure to attend the panel: Advertising ...... |
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