| According to Christophor Rick, we "really crushed it" this month with our comScore Video Metrix ranking by adding around 250 million ad views. Whoop whoop! Check out the entertaining article here. ...... |
Interest in RTB-based video ad inventory on the rise worldwide Data from the "Online Video RTB Primed For Dramatic Growth"study we commissioned Forrester Consulting to conduct was used in a recent eMarketer article on the growth of video RTB around the world. It ...... |
Consumers Don't Like Being Forced to Do Things, But That's What We're Doing In Video Read a great opinion piece from our board member, Bernard Gershon, on how consumers are already paying small fees for the convenience to do things quicker in life, so why not give them this choice online ...... |
| Read an insightful article from Daisy Whitney on how online video advertising is evolving and becoming closer to TV advertising as the Interactive Advertising Bureau (IAB) announces its new video ad suite ...... |
| In an opinion piece on SkipIt, Dax Hamman shares how our new service helps publishers fix the current broken ad model and adds value to all parties in the ad ecosystem - consumers, publishers and advertisers. ...... |
| Read an in-depth article that explains SkipIt, free skips and engagement, and how our business model is different than TrueView and Solve Media's models. From ADOTAS: One of the more head-turning releases ...... |
| Want a quick rundown of how SkipIt works? Click here to check out Patrick Smith's version in the new weekly blog feature, "The Week in Adtech."And view our short video on YouTube to learn more. Ready ...... |
| SpotXchange and our new service, SkipIt, are mentioned in BizReport as a new offering that could help video marketers justify their ROI. And this couldn't have come at a better time as trends in the video ...... |
| Read more media coverage on SkipIt, our newly launched service that gives consumers control of their online video experience for the first time. From SiliconAngle: SpotXchange, Inc., the global marketplace ...... |
| In a recent article about our new SkipIt service, Vincent Flood puts online advertising in perspective and reminds users that professional online content can only remain free as long as there's a business ...... |
Users Can Now Dodge Pre-Rolls And Video Ads For Fee Our European Managing Director, Andrew Moore, shares his perspective on how SkipIt will positively impact the European video ad market. From the article: European publishers recognise that delivering ...... |
| Read the mention in today's AdExchanger newsletter about SkipIt - our new service that lets consumers control their online video ad experience by providing the option to skip video ads at their convenience, ...... |
| This one's for you, media planners! Forrester analysts, Joanna O'Connell and Michael Greene, share how to embrace real-time bidding (RTB) as it begins to explode in video advertising. From Clickz: ...... |
Now Consumers Have a Say in their Online Viewing Experience; Publishers Provide A Better User Experience and Advertisers Eliminate Wasteful Spending DENVER – April 3, 2012 – SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced SkipIt – a new service that lets consumers control their online video ad experience by ...... |
| Peter Kafka shares his opinion on whether or not our new service, SkipIt, will be a success with consumers. His point is fair and we don't know how much consumers are willing to pay to skip video ads. ...... |
SpotXchange bows SkipIt, a service that allows users to bypass an ad for a small fee Mike Shehan, our CEO, opens up to Sam Thielman on how he felt about announcing SkipIt to our advertiser clients, and the surprising responses he received. From the article: You all knew it was coming. ...... |
| Read Will Richmond's take on SkipIt - our new online video ad skipping service we are launching today. With SkipIt, everyone in the online video advertising ecosystem wins. And for the first time ever, ...... |
An open letter from the CEO to our marketplace of advertisers and publishers For the past 5 weeks, I’ve been crisscrossing the country meeting with anyone that would sign an NDA to talk about a secret project that SpotXchange has been working on for just about a year. I met with ...... |
| David Kaplan of AdExchanger digs deeper into the first-ever video RTB study we commissioned Forrester to conduct, and provides his insight into how video RTB can overcome the hurdles Forrester suggests ...... |
Why has online video advertising succeeded where online display advertising has struggled asks Andrew Moore of SpotXchange Read a byline article from our UK Managing Director, Andrew Moore, on why online video advertising has excelled in areas where online display advertising has fallen short, and the two key factors driving ...... |
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