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		<title>SpotXchange Spotlight Blog</title>
		<description>Insight into the Video Advertising World</description>
		<link>http://www.spotxchange.com</link>
		<language>en</language>
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					<item>
				<title><![CDATA[
					ReelSEO:  April Is Another Record-Breaking Month For Video Advertising- 9.5 Billion Online Video Ads Served  				]]></title>
				<description><![CDATA[
					According to Christophor Rick, we "really crushed it"  this month with our comScore Video Metrix ranking by adding around 250 million ad views.  Whoop whoop!

Check out the entertaining article here.				]]></description>
				<link>http://www.spotxchange.com/blog/2012/05/18/reelseo-april-is-another-record-breaking-month-for-video-advertising-9-5-billion-online-video-ads-served-/</link>
				<pubDate>Fri, 18 May 2012 22:03:37 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Key Learnings From OMMA Video				]]></title>
				<description><![CDATA[
					SpotXchange joined other industry leaders in the Big Apple during Internet Week at OMMA Video.  Our Northeast Director of Sales, Marissa Roy, shares her key takeaways from the event:
*  Video is gaining more traction in the digital ad space and it is no longer about how much of digital budgets will be video, but how much video        bud [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/05/18/key-learnings-from-omma-video/</link>
				<pubDate>Fri, 18 May 2012 19:06:28 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					eMarketer: Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory				]]></title>
				<description><![CDATA[
					Data from the "Online Video RTB Primed For Dramatic Growth" study we commissioned Forrester Consulting to conduct was used in a recent eMarketer article on the growth of video RTB around the world.  It is predicted that video RTB spending will increase from $387MM this year to $667MM in 2013. Download the free study here to find out the factor [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/05/09/emarketer-marketers-increasingly-eye-tablet-mobile-rtb-display-ad-inventory/</link>
				<pubDate>Wed, 09 May 2012 18:51:08 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Online Video Start to Look More Like TV?				]]></title>
				<description><![CDATA[
					With live programming from Major League Baseball under way, and the looming 2012 London Olympics almost upon us—all events will be broadcast live, NBC promises us—online video is starting to look more like TV with live, network-quality broadcasts with preset commercial breaks.
This will enable more TV ad dollars to come online, or so the t [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/05/04/online-video-start-to-look-more-like-tv/</link>
				<pubDate>Fri, 04 May 2012 21:27:25 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					NCWIT Summit On Women And IT				]]></title>
				<description><![CDATA[
					May 22 - 24, 2012 | Westin North River Hotel in Chicago, IL  | SpotXchange is attendingEvent Details				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/27/ncwit-summit-on-women-and-it/</link>
				<pubDate>Fri, 27 Apr 2012 21:27:26 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Industry Validation of Skippable Video Ads				]]></title>
				<description><![CDATA[
					Leaders from the video advertising industry have banded together to develop new industry standards called the IAB Video Suite, a set of technical specifications and protocols for in-stream video ad formats that allow compliant ads to seamlessly play across multiple compliant publisher sites.   These standards contain new features and capabili [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/26/industry-validation-of-skippable-video-ads/</link>
				<pubDate>Thu, 26 Apr 2012 19:54:19 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					AdAge Digital: Are Online Video Ads Wasting Your Time?				]]></title>
				<description><![CDATA[
					Read a great opinion piece from our board member, Bernard Gershon, on how consumers are already paying small fees for the convenience to do things quicker in life, so why not give them this choice online and allow them the option to skip video ads?  This will lead to a more meaningful dialogue between advertisers and consumers, and publishers  [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/20/adage-digital-are-online-video-ads-wasting-your-time/</link>
				<pubDate>Fri, 20 Apr 2012 16:08:43 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					OMMA Video 2012				]]></title>
				<description><![CDATA[
					May 17, 2012 | The Westin New York at Times Square | SpotXchange is attending Event Details				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/19/omma-video-2012/</link>
				<pubDate>Thu, 19 Apr 2012 15:57:20 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					2012 KTIA Spring Travel Forum				]]></title>
				<description><![CDATA[
					May 16 - 17, 2012 | Center for Rural Development in Somerset, KY | SpotXchange is sponsoring a boothEvent Details				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/19/2012-ktia-spring-travel-forum/</link>
				<pubDate>Thu, 19 Apr 2012 15:55:45 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					OMMA RTB 2012				]]></title>
				<description><![CDATA[
					May 16, 2012 | The Westin New York at Times Square | SpotXchange is attending Event Details				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/19/omma-rtb-2012/</link>
				<pubDate>Thu, 19 Apr 2012 15:51:48 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Check it out!  Erik Swain speaking LIVE at Digiday Video Upfront NY				]]></title>
				<description><![CDATA[
					Watch our VP of Operations, Erik Swain, speak LIVE at Digiday Video Upfront NY about the ins and outs of video RTB and SkipIt at 12:30pm MTN / 2:30pm EST today (April 16).
See the livestream now.				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/16/check-it-out-erik-swain-speaking-live-at-digiday-video-upfront-ny/</link>
				<pubDate>Mon, 16 Apr 2012 17:38:55 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					About Our Recognition as a Top Workplace by The Denver Post				]]></title>
				<description><![CDATA[
					I’m very excited and honored that The Denver Post identified SpotXchange as one of the Denver/Boulder area’s best places to work! The survey results revealed that we are committed to our employees, are headed in the right direction and have a transparent and fun office culture.
Speaking of office culture, how many companies do you know hav [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/16/about-our-recognition-as-a-top-workplace-by-the-denver-post/</link>
				<pubDate>Mon, 16 Apr 2012 16:14:51 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					SpotXchange Recognized as one of the “Top Workplaces” in 2012  by the Denver Post				]]></title>
				<description><![CDATA[
					DENVER – April 16, 2012 – SpotXchange, Inc., the largest global marketplace of video ad inventory, today announced The Denver Post identified the company as one of the metro area’s top workplaces in their annual survey of best places to work. The survey results revealed that SpotXchange’s commitment to its employees, consistent open com [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/16/spotxchange-recognized-as-one-of-the-top-workplaces-in-2012-by-the-denver-post/</link>
				<pubDate>Mon, 16 Apr 2012 15:54:06 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					MediaPost VidBlog: Online Video Business to Marketers - Skip All Our Ads!				]]></title>
				<description><![CDATA[
					Read an insightful article from Daisy Whitney on how online video advertising is evolving and becoming closer to TV advertising as the Interactive Advertising Bureau (IAB) announces its new video ad suite that supports skippable video ads.  The IAB's announcement further validates our new video ad skipping service, SkipIt, as a solution that a [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/11/mediapost-vidblog-online-video-business-to-marketers-skip-all-our-ads/</link>
				<pubDate>Wed, 11 Apr 2012 16:55:00 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					MediaPost VidBlog: Online Video Business to Marketers - Skip All Our Ads!				]]></title>
				<description><![CDATA[
					Read an insightful article from Daisy Whitney on how online video advertising is evolving and becoming closer to TV advertising as the Interactive Advertising Bureau (IAB) announces its new video ad suite that supports skippable video ads.  The IAB's announcement further validates our new video ad skipping service, SkipIt, as a solution that a [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/11/mediapost-vidblog-online-video-business-to-marketers-skip-all-our-ads/</link>
				<pubDate>Wed, 11 Apr 2012 16:55:00 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					ClickZ: What Can Fix the Broken Digital Ad Model?				]]></title>
				<description><![CDATA[
					In an opinion piece on SkipIt, Dax Hamman shares how our new service helps publishers fix the current broken ad model and adds value to all parties in the ad ecosystem - consumers, publishers and advertisers.  According to Dax, SkipIt will need to overcome a couple hurdles, but in the end, SkipIt has the potential to positively impact other ar [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/11/clickz-what-can-fix-the-broken-digital-ad-model/</link>
				<pubDate>Wed, 11 Apr 2012 15:23:19 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					ClickZ: What Can Fix the Broken Digital Ad Model?				]]></title>
				<description><![CDATA[
					In an opinion piece on SkipIt, Dax Hamman shares how our new service helps publishers fix the current broken ad model and adds value to all parties in the ad ecosystem - consumers, publishers and advertisers.  According to Dax, SkipIt will need to overcome a couple hurdles, but in the end, SkipIt has the potential to positively impact other ar [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/11/clickz-what-can-fix-the-broken-digital-ad-model/</link>
				<pubDate>Wed, 11 Apr 2012 15:23:19 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					ADOTAS: The Skinny on SpotXchange's SkipIt - Why Pay to Skip Video Ads?				]]></title>
				<description><![CDATA[
					Read an in-depth article that explains SkipIt, free skips and engagement, and how our business model is different than TrueView and Solve Media's models.
From ADOTAS:  One of the more head-turning releases demoed on the floor of this week’s  ad:tech conference in San Francisco was ad network SpotXchange‘s SkipIt service, which allows view [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/06/adotas-the-skinny-on-spotxchanges-skipit-why-pay-to-skip-video-ads/</link>
				<pubDate>Fri, 06 Apr 2012 19:43:11 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					ADOTAS: The Skinny on SpotXchange's SkipIt - Why Pay to Skip Video Ads?				]]></title>
				<description><![CDATA[
					Read an in-depth article that explains SkipIt, free skips and engagement, and how our business model is different than TrueView and Solve Media's models.
From ADOTAS:  One of the more head-turning releases demoed on the floor of this week’s  ad:tech conference in San Francisco was ad network SpotXchange‘s SkipIt service, which allows view [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/06/adotas-the-skinny-on-spotxchanges-skipit-why-pay-to-skip-video-ads/</link>
				<pubDate>Fri, 06 Apr 2012 19:43:11 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					The Media Briefing: SpotXchange's SkipIt				]]></title>
				<description><![CDATA[
					Want a quick rundown of how SkipIt works?  Click here to check out Patrick Smith's version in the new weekly blog feature, "The Week in Adtech."
And view our short video on YouTube to learn more.
Ready to sign up for SkipIt?  Then just click here to create your account at SkipIt.com.
Happy skipping!				]]></description>
				<link>http://www.spotxchange.com/blog/2012/04/06/the-media-briefing-spotxchanges-skipit/</link>
				<pubDate>Fri, 06 Apr 2012 17:43:45 +0000</pubDate>
				<dc:creator>SpotXchange</dc:creator>
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