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	<channel>
		<title>SpotXchange Spotlight Blog</title>
		<description>Insight into the Video Advertising World</description>
		<link>http://www.spotxchange.com</link>
		<language>en</language>
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					<item>
				<title><![CDATA[
					The MakeGood: Follow the Data: Why RTB is Growing Faster Than You Think				]]></title>
				<description><![CDATA[
					If you follow the data, it's no secret that video real-time bidding (RTB) is the driving factor of the digital video advertising industry today. RTB is expected to grow at twice the rate of the industry as a whole, reaching $4.6 billion in spending in 2014, according to SpotXchange's recent Forrester Consulting Study "RTB Powers the Rapid Growt [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/21/the-makegood-follow-the-data-why-rtb-is-growing-faster-than-you-think/</link>
				<pubDate>Tue, 21 May 2013 10:57:12 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					The MakeGood: Follow the Data: Why RTB is Growing Faster Than You Think				]]></title>
				<description><![CDATA[
					If you follow the data, it's no secret that video real-time bidding (RTB) is the driving factor of the digital video advertising industry today. RTB is expected to grow at twice the rate of the industry as a whole, reaching $4.6 billion in spending in 2014, according to SpotXchange's recent Forrester Consulting Study "RTB Powers the Rapid Growt [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/21/the-makegood-follow-the-data-why-rtb-is-growing-faster-than-you-think/</link>
				<pubDate>Tue, 21 May 2013 10:57:12 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Ernst & Young Names SpotXchange CEO and COO, CFO Finalists for 2013 Entrepreneur of the Year Award				]]></title>
				<description><![CDATA[
					Hats off to SpotXchange's dynamic duo!
CEO &amp; co-founder Mike Shehan and COO/CFO &amp; co-founder Steve Swoboda have been hand selected by an independent panel of judges as finalists in the 2013 Ernst &amp; Young Entrepreneur of the Year award. Mike and Steve are among just 24 other entrepreneurs up for the award in the Mountain Desert Regi [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/16/ernst-a-young-names-spotxchange-ceo-and-coo-cfo-finalists-for-2013-entrepreneur-of-the-year-award/</link>
				<pubDate>Thu, 16 May 2013 14:23:00 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Did Programmatic Kill the Manual IO?				]]></title>
				<description><![CDATA[
					Buying and selling digital video programmatically has continued to be a hot topic in the online video advertising world, but has it killed the manual I/O as we know it? That’s what we aim to discuss in our upcoming webinar with Forrester, taking place Thursday, June 13 at 1 PM EST.
Forrester Research analyst David Cooperstein will join SpotX [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/14/did-programmatic-kill-the-manual-io/</link>
				<pubDate>Tue, 14 May 2013 10:45:00 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Ad Asia : SpotXchange Offers a Moving Experience 				]]></title>
				<description><![CDATA[
					Allein Moore of Ad Asia caught up with SpotXchange's Country Director (Australia) Matt Von der Muhll for a VIP interview about the rapid adoption of digital video advertising in the Asia Pacific region.
Von der Muhll states, "I think where the industry is heading is that the advertisers and the agencies that represent the advertiser dollars ar [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/11/ad-asia--spotxchange-offers-a-moving-experience-/</link>
				<pubDate>Sat, 11 May 2013 09:53:30 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Ad Asia : SpotXchange Offers a Moving Experience 				]]></title>
				<description><![CDATA[
					Allein Moore of Ad Asia caught up with SpotXchange's Country Director (Australia) Matt Von der Muhll for a VIP interview about the rapid adoption of digital video advertising in the Asia Pacific region.
Von der Muhll states, "I think where the industry is heading is that the advertisers and the agencies that represent the advertiser dollars ar [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/11/ad-asia--spotxchange-offers-a-moving-experience-/</link>
				<pubDate>Sat, 11 May 2013 09:53:30 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Adotas: Today's Burning Question : Video Startups Set For IPOs?				]]></title>
				<description><![CDATA[
					In light of Bloomberg's recent report that some video advertising startups are set for IPOs, Adotas caught up with some key industry players to find out what they think about the report.
SpotXchange CEO Mike Shehan told Mike Daly of Adotas that, "The news of potential IPOs within the online video advertising industry is further validation that [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/09/adotas-todays-burning-question--video-startups-set-for-ipos/</link>
				<pubDate>Thu, 09 May 2013 14:56:49 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Adotas: Today's Burning Question : Video Startups Set For IPOs?				]]></title>
				<description><![CDATA[
					In light of Bloomberg's recent report that some video advertising startups are set for IPOs, Adotas caught up with some key industry players to find out what they think about the report.
SpotXchange CEO Mike Shehan told Mike Daly of Adotas that, "The news of potential IPOs within the online video advertising industry is further validation that [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/09/adotas-todays-burning-question--video-startups-set-for-ipos/</link>
				<pubDate>Thu, 09 May 2013 14:56:49 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Will Australian Advertisers Change Their Tune if Facebook Launches Autoplay Video Ads?				]]></title>
				<description><![CDATA[
					News Limited and Facebook recently announced their decision to launch autoplay video ad units.  This is very interesting considering Australian advertisers have been vocal about steering away from autoplay video inventory.  Their main concern is that users are scrolling down the page, shifting their engagement to other parts of the page while [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/07/will-australian-advertisers-change-their-tune-if-facebook-launches-autoplay-video-ads/</link>
				<pubDate>Tue, 07 May 2013 13:40:52 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					ClickZ: Real-Time Bidding: Ploy or Panacea?				]]></title>
				<description><![CDATA[
					As the demand for digital video advertising continues to soar, advertisers and publishers are still questioning what the best model is.
For now, as ClickZ mentions, the answer is real-time bidding (RTB), which is an auction-based marketplace that allows advertisers to bid on inventory and better target their audiences in real time.
In SpotXch [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/07/clickz-real-time-bidding-ploy-or-panacea/</link>
				<pubDate>Tue, 07 May 2013 13:32:07 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					ClickZ: Real-Time Bidding: Ploy or Panacea?				]]></title>
				<description><![CDATA[
					As the demand for digital video advertising continues to soar, advertisers and publishers are still questioning what the best model is.
For now, as ClickZ mentions, the answer is real-time bidding (RTB), which is an auction-based marketplace that allows advertisers to bid on inventory and better target their audiences in real time.
In SpotXch [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/07/clickz-real-time-bidding-ploy-or-panacea/</link>
				<pubDate>Tue, 07 May 2013 13:32:07 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Bloomberg: Online Video-Ad Startups Rivaling Google Seen Near IPOs				]]></title>
				<description><![CDATA[
					Demand for digital video advertising is growing rapidly, putting video advertising platforms like SpotXchange against big name companies like Google, says Bloomberg in the Tech section of their website today.
The article mentions: 'The local online video market will more than triple to $5 billion by 2017,' a quote from Rick Ducey, analyst at B [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/06/bloomberg-online-video-ad-startups-rivaling-google-seen-near-ipos/</link>
				<pubDate>Mon, 06 May 2013 22:31:04 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Bloomberg: Online Video-Ad Startups Rivaling Google Seen Near IPOs				]]></title>
				<description><![CDATA[
					Demand for digital video advertising is growing rapidly, putting video advertising platforms like SpotXchange against big name companies like Google, says Bloomberg in the Tech section of their website today.
The article mentions: 'The local online video market will more than triple to $5 billion by 2017,' a quote from Rick Ducey, analyst at B [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/06/bloomberg-online-video-ad-startups-rivaling-google-seen-near-ipos/</link>
				<pubDate>Mon, 06 May 2013 22:31:04 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Business Insider: Boulder is for Media				]]></title>
				<description><![CDATA[
					Business Insider recognizes the key role SpotXchange plays in the adtech market this morning in the Tech section of their website.
The article highlights SpotXchange's influence and innovation particularly in the video real-time bidding (RTB) industry, as well as the impact the Denver/Boulder areas of Colorado are having on the advertising wor [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/06/business-insider-boulder-is-for-media/</link>
				<pubDate>Mon, 06 May 2013 19:34:10 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Business Insider: Boulder is for Media				]]></title>
				<description><![CDATA[
					Business Insider recognizes the key role SpotXchange plays in the adtech market this morning in the Tech section of their website.
The article highlights SpotXchange's influence and innovation particularly in the video real-time bidding (RTB) industry, as well as the impact the Denver/Boulder areas of Colorado are having on the advertising wor [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/06/business-insider-boulder-is-for-media/</link>
				<pubDate>Mon, 06 May 2013 19:34:10 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					The Trade Desk, Inc. Launches Full RTB Video Advertising Capabilities as More Viewers Move Online				]]></title>
				<description><![CDATA[
					SpotXchange RTB partner, The Trade Desk, Inc., announced in a press release the addition of video advertising buying and reporting capabilities to its platform as more audiences move online, and SpotXchange is listed as a major integrated video ad exchange that will help drive the success of its new video offering.
We are thrilled to be an int [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/01/the-trade-desk-inc--launches-full-rtb-video-advertising-capabilities-as-more-viewers-move-online/</link>
				<pubDate>Wed, 01 May 2013 00:00:00 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					The Trade Desk, Inc. Launches Full RTB Video Advertising Capabilities as More Viewers Move Online				]]></title>
				<description><![CDATA[
					SpotXchange RTB partner, The Trade Desk, Inc., announced in a press release the addition of video advertising buying and reporting capabilities to its platform as more audiences move online, and SpotXchange is listed as a major integrated video ad exchange that will help drive the success of its new video offering.
We are thrilled to be an int [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/05/01/the-trade-desk-inc--launches-full-rtb-video-advertising-capabilities-as-more-viewers-move-online/</link>
				<pubDate>Wed, 01 May 2013 00:00:00 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					The Media Briefing: Real-Time Video Advertising to Break Billion Mark - But What Does it Mean for Publishers?				]]></title>
				<description><![CDATA[
					A recent article from UK publication, The Media Briefing, provides a comprehensive overview of the latest Forrester report, "RTB Powers the Rapid Growth of Online Video"  commissioned by SpotXchange, and focuses on how publishers that are reluctant to sell their video inventory through RTB may be negatively impacted in the near future.
While  [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/04/26/the-media-briefing-real-time-video-advertising-to-break-billion-mark-but-what-does-it-mean-for-publishers/</link>
				<pubDate>Fri, 26 Apr 2013 22:22:48 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					The Media Briefing: Real-Time Video Advertising to Break Billion Mark - But What Does it Mean for Publishers?				]]></title>
				<description><![CDATA[
					A recent article from UK publication, The Media Briefing, provides a comprehensive overview of the latest Forrester report, "RTB Powers the Rapid Growth of Online Video"  commissioned by SpotXchange, and focuses on how publishers that are reluctant to sell their video inventory through RTB may be negatively impacted in the near future.
While  [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/04/26/the-media-briefing-real-time-video-advertising-to-break-billion-mark-but-what-does-it-mean-for-publishers/</link>
				<pubDate>Fri, 26 Apr 2013 22:22:48 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					VAN: Twitter's Huge SMG Deal, German Mobile Growth, SpotXchange on TV				]]></title>
				<description><![CDATA[
					Video Ad News (VAN) featured Mike Shehan's video interview with Bloomberg TV on its site recently, highlighting that TV budgets are moving online and programmatic buying is aiding in this shift.
From the article: "...TV budgets are shifting online as TV buyers are supplementing their TV  buys with video with programmatic buys as more quality i [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2013/04/26/van-twitters-huge-smg-deal-german-mobile-growth-spotxchange-on-tv/</link>
				<pubDate>Fri, 26 Apr 2013 09:02:29 -0600</pubDate>
				<dc:creator>SpotXchange</dc:creator>
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