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		<title>SpotXChange Spotlight Blog</title>
		<description>Insight into the Video Advertising World</description>
		<link>http://www.spotxchange.com</link>
		<language>en</language>
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					<item>
				<title><![CDATA[
					The Day-to-Day Reality of RTB				]]></title>
				<description><![CDATA[
					In a recent Digiday article, George Odysseos of Tribal Fusion discusses real-time bidding (RTB) in advertising and provides a few interesting points of view regarding the topic.  However, George’s comment about buyers not willing to pay higher prices using RTB in an exchange environment to buy their inventory is simply not true.  How do we  [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/02/03/the-day-to-day-reality-of-rtb/</link>
				<pubDate>Fri, 03 Feb 2012 19:55:54 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Digiday: Programmatic Buying is Coming to Video				]]></title>
				<description><![CDATA[
					Mike Shehan of SpotXchange explains how the buying model for premium publishers is beginning to flip as more publishers incorporate private exchanges into their buying efforts.  According to Mike, private exchanges benefit premium publishers by:
*Acting as another sales channel rather than replacing their direct sales team
*Providing full co [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/02/02/digiday-programmatic-buying-is-coming-to-video/</link>
				<pubDate>Thu, 02 Feb 2012 21:22:18 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Digiday: Programmatic Buying is Coming to Video				]]></title>
				<description><![CDATA[
					Mike Shehan of SpotXchange explains how the buying model for premium publishers is beginning to flip as more publishers incorporate private exchanges into their buying efforts.  According to Mike, private exchanges benefit premium publishers by:
*Acting as another sales channel rather than replacing their direct sales team
*Providing full co [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/02/02/digiday-programmatic-buying-is-coming-to-video/</link>
				<pubDate>Thu, 02 Feb 2012 21:22:18 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Denver Business Journal: Companies Join Growing Online Ad Sales Trend				]]></title>
				<description><![CDATA[
					
SpotXchange President and CEO Michael Shehan is seen via the camera on his computer between the company’s website and an example of a video advertisement

SpotXchange gets a bit of local media coverage as the Denver Business Journal uncovers Denver-area companies that are the driving forces behind advertising's shift to online.  Over the [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/27/denver-business-journal-companies-join-growing-online-ad-sales-trend/</link>
				<pubDate>Fri, 27 Jan 2012 17:53:54 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Denver Business Journal: Companies Join Growing Online Ad Sales Trend				]]></title>
				<description><![CDATA[
					
SpotXchange President and CEO Michael Shehan is seen via the camera on his computer between the company’s website and an example of a video advertisement

SpotXchange gets a bit of local media coverage as the Denver Business Journal uncovers Denver-area companies that are the driving forces behind advertising's shift to online.  Over the [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/27/denver-business-journal-companies-join-growing-online-ad-sales-trend/</link>
				<pubDate>Fri, 27 Jan 2012 17:53:54 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					The Media Briefing: The Data-Driven Future of Online Video Advertising is Here				]]></title>
				<description><![CDATA[
					In a recent UK article, Andrew Moore of SpotXchange explains what has caused online video to surpass online display advertising, and what the next biggest trends are for the industry. The growth of online video advertising can be attributed to an unlikely source - traditional media. By speaking the same language and giving brand advertisers the [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/18/the-media-briefing-the-data-driven-future-of-online-video-advertising-is-here/</link>
				<pubDate>Wed, 18 Jan 2012 17:42:56 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					The Media Briefing: The Data-Driven Future of Online Video Advertising is Here				]]></title>
				<description><![CDATA[
					In a recent UK article, Andrew Moore of SpotXchange explains what has caused online video to surpass online display advertising, and what the next biggest trends are for the industry. The growth of online video advertising can be attributed to an unlikely source - traditional media. By speaking the same language and giving brand advertisers the [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/18/the-media-briefing-the-data-driven-future-of-online-video-advertising-is-here/</link>
				<pubDate>Wed, 18 Jan 2012 17:42:56 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					AccuStream Research: Online and Mobile Video Value Chain Sectors Up 45%; Mine $4.3 Billion in 2011 Revenue				]]></title>
				<description><![CDATA[
					SpotXchange shared our industry expertise with AccuStream as they compiled the "Video Value Chain 2012: CDN, Integrated Video Platforms Advertising Networks, Ad Serving Solutions and Real Time Mediation Environments" report, which was recently released.
Check out the release here.				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/16/accustream-research-online-and-mobile-video-value-chain-sectors-up-45-mine-4-3-billion-in-2011-revenue/</link>
				<pubDate>Mon, 16 Jan 2012 22:35:24 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					AccuStream Research: Online and Mobile Video Value Chain Sectors Up 45%; Mine $4.3 Billion in 2011 Revenue				]]></title>
				<description><![CDATA[
					SpotXchange shared our industry expertise with AccuStream as they compiled the "Video Value Chain 2012: CDN, Integrated Video Platforms Advertising Networks, Ad Serving Solutions and Real Time Mediation Environments" report, which was recently released.
Check out the release here.				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/16/accustream-research-online-and-mobile-video-value-chain-sectors-up-45-mine-4-3-billion-in-2011-revenue/</link>
				<pubDate>Mon, 16 Jan 2012 22:35:24 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					VAN: Video Ad Predictions 2012 - Ad Exchanges, New Markets and Slow n' Steady				]]></title>
				<description><![CDATA[
					As an expert in the video ad industry, our UK Managing Director, Andrew Moore, shares his insights on how the buying strategy of advertisers will change dramatically this year as new trends are quickly adopted.  Andrew predicts that programmatic buying will continue to grow exponentially, private marketplaces will go mainstream and there will  [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/16/van-video-ad-predictions-2012-ad-exchanges-new-markets-and-slow-n-steady/</link>
				<pubDate>Mon, 16 Jan 2012 21:53:06 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					VAN: Video Ad Predictions 2012 - Ad Exchanges, New Markets and Slow n' Steady				]]></title>
				<description><![CDATA[
					As an expert in the video ad industry, our UK Managing Director, Andrew Moore, shares his insights on how the buying strategy of advertisers will change dramatically this year as new trends are quickly adopted.  Andrew predicts that programmatic buying will continue to grow exponentially, private marketplaces will go mainstream and there will  [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/16/van-video-ad-predictions-2012-ad-exchanges-new-markets-and-slow-n-steady/</link>
				<pubDate>Mon, 16 Jan 2012 21:53:06 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					ReelSEO: 2012 Online Video Advertising Forecast - Industry Experts' Predictions				]]></title>
				<description><![CDATA[
					Christophor Rick turns to Mike Shehan and other influential industry leaders again, for their predictions on major trends and drivers in the online video ad industry for 2012.  As the leader in RTB for video, SpotXchange feels that RTB will continue to grow exponentially and really explode this year as more advertisers, agencies, trading desks [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/10/reelseo-2012-online-video-advertising-forecast-industry-experts-predictions/</link>
				<pubDate>Tue, 10 Jan 2012 15:07:44 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					ReelSEO: 2012 Online Video Advertising Forecast - Industry Experts' Predictions				]]></title>
				<description><![CDATA[
					Christophor Rick turns to Mike Shehan and other influential industry leaders again, for their predictions on major trends and drivers in the online video ad industry for 2012.  As the leader in RTB for video, SpotXchange feels that RTB will continue to grow exponentially and really explode this year as more advertisers, agencies, trading desks [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/10/reelseo-2012-online-video-advertising-forecast-industry-experts-predictions/</link>
				<pubDate>Tue, 10 Jan 2012 15:07:44 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					MediaPost: 5 Reasons RTB In Online Video Explodes in 2012				]]></title>
				<description><![CDATA[
					In a recent MediaPost article, Mike Shehan of SpotXchange shares a few reasons why real-time bidding (RTB) for video will really take off and explode this year.  Here's just a preview of what you will find in the article:
 
*Publisher RTB phobia fading
*Big buyers' mindset and RTB infrastructure in place
*Industry standardization decrease [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/09/mediapost-5-reasons-rtb-in-online-video-explodes-in-2012/</link>
				<pubDate>Mon, 09 Jan 2012 17:00:33 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					MediaPost: 5 Reasons RTB In Online Video Explodes in 2012				]]></title>
				<description><![CDATA[
					In a recent MediaPost article, Mike Shehan of SpotXchange shares a few reasons why real-time bidding (RTB) for video will really take off and explode this year.  Here's just a preview of what you will find in the article:
 
*Publisher RTB phobia fading
*Big buyers' mindset and RTB infrastructure in place
*Industry standardization decrease [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/09/mediapost-5-reasons-rtb-in-online-video-explodes-in-2012/</link>
				<pubDate>Mon, 09 Jan 2012 17:00:33 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					ReelSEO: 2011 Online Video Advertising Year In Review - Industry Leaders Reflect				]]></title>
				<description><![CDATA[
					Christophor Rick from ReelSEO takes a look at how 2011 shook out for the video ad industry and polled industry leaders, including our very own CEO, Mike Shehan, on what was expected and a surprise, and what trends will continue in 2012.  For SpotXchange, we saw enormous growth in programmatic buying with more than 100% month-over-month growth  [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/09/reelseo-2011-online-video-advertising-year-in-review-industry-leaders-reflect/</link>
				<pubDate>Mon, 09 Jan 2012 16:19:54 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					ReelSEO: 2011 Online Video Advertising Year In Review - Industry Leaders Reflect				]]></title>
				<description><![CDATA[
					Christophor Rick from ReelSEO takes a look at how 2011 shook out for the video ad industry and polled industry leaders, including our very own CEO, Mike Shehan, on what was expected and a surprise, and what trends will continue in 2012.  For SpotXchange, we saw enormous growth in programmatic buying with more than 100% month-over-month growth  [...]				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/09/reelseo-2011-online-video-advertising-year-in-review-industry-leaders-reflect/</link>
				<pubDate>Mon, 09 Jan 2012 16:19:54 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					HSMAI - Digital Marketing Strategy Conference				]]></title>
				<description><![CDATA[
					February 28, 2012  |  New York Marriott Marquis  |  SpotXchange is attendingEvent Details				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/03/hsmai-digital-marketing-strategy-conference/</link>
				<pubDate>Tue, 03 Jan 2012 20:48:44 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					Digiday Agency 2012				]]></title>
				<description><![CDATA[
					February 29, 2012  |  The London West Hollywood in LA  |  SpotXchange is attendingEvent Details				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/03/digiday-agency-2012/</link>
				<pubDate>Tue, 03 Jan 2012 20:47:41 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
					<item>
				<title><![CDATA[
					OMMA Data & Behavioral 2012				]]></title>
				<description><![CDATA[
					February 22, 2012  |  Sentry Centers Midtown East in NY  |  SpotXchange is attendingEvent Details				]]></description>
				<link>http://www.spotxchange.com/blog/2012/01/03/omma-data-a-behavioral-2012/</link>
				<pubDate>Tue, 03 Jan 2012 20:43:47 +0000</pubDate>
				<dc:creator>SpotXChange</dc:creator>
			</item>
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