http://www.spotxchange.com/blog Insight into Video Advertising World Thu, 12 Nov 2009 22:58:00 +0000 http://backend.userland.com/rss092 en Bryon Evje to run Sales and Business Development at Emerging Video Network WESTMINSTER, CO (November 13, 2009) – SpotXchange announced today that video ad industry veteran, Bryon Evje, has been hired to run sales and business development for the fast growing performance-based video ad network. Bryon comes to SpotXchange from ... http://www.spotxchange.com/blog/2009/11/12/spotxchange-ads-online-video-veteran-to-executive-team/ comScore released a data alert today notifying that SpotXchange was underreported in the September 2009 Video Metrix release.  The updated measures are as follows: Unique Viewers (000) 20,830; Videos (000) 83,002 SpotXchange Video Ad Network should be properly reported in late November when October Video Metrix numbers are reported by comScore. http://www.spotxchange.com/blog/2009/11/09/comscore-alert-spotxchange-september-actuals-reported/ comScore announced September 2009 Video Metrix numbers today, and reported that SpotXchange's potential reach was 55.7M with 33% viewer penetration in the US.  SpotXchange ranked as the #5 video ad network in terms of potential reach.  Not reported (yet), SpotXchange delivered over 80M video ads in the US to over ... http://www.spotxchange.com/blog/2009/11/06/comscore-reports-september-video-metrix-spotxchange/ MediaPost sought comments from SpotXchange on Google's low adoption rate of their BT Service.  Bryon Evje, EVP of Sales & Marketing, and Len Bilello, VP of Sales, Eastern Region both commented. Link to article - http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116821 http://www.spotxchange.com/blog/2009/11/05/mediapost-article-about-googles-bt/ WESTMINSTER, CO (September 10, 2009) – comScore’s newly released Video Metrix numbers for July 2009 listed SpotXchange as a top video ad network reaching a potential of 47M unique visitors per month with its in-stream pre-roll video ad unit. As a result, SpotXchange ranked in the top 20 of ... http://www.spotxchange.com/blog/2009/09/09/spotxchange-cracks-top-20-on-comscore%e2%80%99s-video-metrix/ Online advertising of consumer products boosts sales at a higher rate and faster than comparable TV advertising, according to a recent study by comScore Inc. on behalf of DunnHumby USA, a marketing agency for consumer goods manufacturers and retailers. ComScore monitored the online behavior of 200,000 members of its consumer panel, ... http://www.spotxchange.com/blog/2009/08/26/online-ads-give-brands-a-bigger-sales-boost-than-tv-comscore-study-says/ Small Businesses Finding Great Success With Online Video Ads Using SpotMixer's Upgraded Online Video Advertising Service SpotMixer 2.0 Loads New Features Into Its Industry-Leading Video Creation and Distribution Technology, Offers 30-Day Free Trial SpotMixer REDWOOD CITY, CA--(Marketwire - August 4, 2009) - Despite the challenging economic times, small and medium-sized businesses (SMBs) across ... http://www.spotxchange.com/blog/2009/08/05/spotmixer-and-spotxchange-partner/ As you’ve seen from our newly relaunched site, SpotXchange has a new logo, a new tag line, and new messaging.  We are all about performance.  We’ve always been about performance, but now we’re making sure our brand reaffirms our mission to our advertisers and publishers. You might be asking, what ... http://www.spotxchange.com/blog/2009/07/30/what-is-performance-based-video-advertising/ Mike Shehan spoke on a panel at the Casual Connect show in Seattle this past week.  He spoke about monetizing casual games.  Colin Campbell quotes Mike in his conference recap article titled "Opinion: Casual Connects." Mike's quote: But change is inevitable, and it's fueling the growth of the casual games business. Mike ... http://www.spotxchange.com/blog/2009/07/24/casual-connect-recap-article-casualgaming-biz/ SpotXchange launched a twitter feed today for SpotXchange publishers called SpotX4Pubs located at http://twitter.com/SpotX4Pubs.  SpotXchange is suggesting active and prospective publishers to follow SpotX4Pubs so as to receive updates about inventory requests (domestic and international), product releases, and network advisories.  Sign up today and be in the know! http://www.spotxchange.com/blog/2009/07/06/spotx4pubs-twitter/