SpotXchange launched a twitter feed today for SpotXchange publishers called SpotX4Pubs located at http://twitter.com/SpotX4Pubs. SpotXchange is suggesting active and prospective publishers to follow SpotX4Pubs so as to receive updates about inventory requests (domestic and international), product releases, and network advisories. Sign up today and be in the know!
SpotXchange CEO, Mike Shehan, is speaking at the Casual Connect conference in Seattle on July 21, 2009. Casual Connect is organized by the Casual Games Association and is one of the most anticipated casual game events of the year. Mike is speaking on the panel, “Make Money Off Your Games” along with representatives from Mochi, RealGames, Skyworks, and WildTangent.
Find out more here: http://seattle.casualconnect.org/content.html#marketing
We have run on SpotXchange for our client, a large publically held company, for several months now and we are very impressed with the response (click rates) that the campaign has received. SpotXchange allowed us to see the real power of regionally targeted pre-roll video in an advertiser-friendly environment. We found SpotXchange’s targeting capabilities, reach, and efficiency to be an excellent fit with our client’s online media goals and we look forward to recceiving more proposals from SpotXchange in the future.
Brendan Jackson
Creative Alliance
The client services team at Spotxchange has walked us through each step of the way with a true understanding of our goals and needs as an internet retailer. We know we can rely on them to not only manage our campaigns, but to always keep raising the bar for the future. They work hard to meet performance goals tailored to suit our business and this attention to detail exemplifies the attentive nature of their team.
Einaras Graurogkas
SpotXchange consistently achieved really strong results throughout its duration and were extremely helpful in dealing with any queries we had. We will be looking to run with them in future campaigns.
Matt Taylor
i-level
Equilibrium Introduces EQ Network Hosted Service to Automate Personalized Video Delivery and Monetization Via Advertising From Any Web Video.
First of Its Kind Service Facilitates Hyper-Targeting of Ads Using the Easy-to-Deploy Universal Media Delivery Bar.
Targeted Insertion and Delivery Service Turns Internet and Mobile Video From a Cost Center to Profit Center.
Service Introduced at NAB Show 2009 in Las Vegas.
NAB2009
SAUSALITO, Calif. & LAS VEGAS–(BUSINESS WIRE)–Equilibrium® (www.equilibrium.com/), a software and hosted services company that specializes in helping enterprise clients of all sizes to manage, monetize and mobilize content, today announced the introduction of the EQ Network™, at the National Association of Broadcasters conference. The EQ Network enables content owners to deploy quickly a Media Delivery Bar™ on their site allowing viewers to effortlessly request personalized videos to be prepared and delivered via a breakthrough Ad-Per-View™ Software as a Service (SaaS). For the first time ever, content owners can also quickly personalize video experiences to web, wireless and mobile devices on-the-fly, without any pre-processing.
Equilibrium’s Media Delivery Bar provides Web site video content owners with the tools to hyper-target advertisements to individuals based on voluntary demographic information they supply. The Media Deliver Bar can be installed on any web page that contains video content within minutes, without requiring additional infrastructure costs or changes for the content owner or advertiser.
The Media Delivery Bar is easy to customize and assign to any video, providing either personalized advertising and/or sponsored viewing experiences in four simple steps through any EQ Network enabled site: (1) Viewers first choose the video and device to be delivered to, (2) opt in to share demographic information, (3) the requested video is automatically properly formatted without having to be pre-loaded into the Ad-Per-View system, and then (4) targeted video ads are inserted and delivered to the viewers’ existing Internet video player, wireless or mobile device. Advertising, sponsors and ID’s are also inserted on-the-fly into pre-roll, mid-stream or post-roll positions.
The EQ Network’s scalable Ad-Per-View technology automatically optimizes video content for billions of existing mobile devices, Internet video players and new ones as they become available.
“After seeing the preview of the EQ Network, it looks very promising as a no-hardware-required solution that content owners and advertisers will be able to use to set business rules on a per video basis,” said Stacey Foster, Coordinating Producer, Saturday Night Live. “Also very appealing is that the EQ Network automates the delivery of video content to the web and mobile devices, making it very easy to expand the reach of content while helping to cover costs through targeted advertising opportunities.”
The Internet video advertising sector is currently estimated to reach $850 million this year, according to eMarketer, and to increase by almost 80 percent by 2012.
“Equilibrium allows mobile video advertising to make a quantum leap forward by enabling dynamic video ad insertion,” said Michael Shehan, CEO of SpotXchange, LLC and Booyah Networks, Inc. “Combining SpotXchange’s advanced video ad targeting with the EQ Network and Media Deliver Bar empowers advertisers to reach consumers with the same accountability and accuracy as its online counterpart.”
Ads can be hyper-targeted using key features and services included in the EQ Network:
Both content owners and advertisers can gain from the EQ Network. Advertisers can track viewer demographics tied to contact information as well as the basic CPM impressions and easily build, manage and track highly targeted campaigns. Content owners benefit by receiving higher advertising rates with relevant, targeted impressions.
“After many years of intensive research and development, we are pleased to offer the EQ Network to content owners and advertisers to automate the heavy lifting and time consuming content assembly, ad insertion and deployment tasks, while simultaneously insuring that every ad impression is relevant, effective, counted and monetized through the use of our Media Delivery Bar,” said Sean Barger, CEO of Equilibrium.
For more information and for a step-by-step video to see how the EQ Network and Media Delivery Bar work, visit www.eqnetwork.com.
I recently saw that the IAB produced a video and a new site called http://www.iamthelongtail.com, which highlights some of the stories behind the estimated 1.2 million websites that support themselves through advertising. Personally, I really found the video very inspiring. Many of these ‘long tail’ publishers have very loyal, niche audiences. The publishers themselves care very deeply about their subject matter and produce quality content. Their visitors trust the sites enough to return again and again. However, these same publishers are often not recognized as quality sources of ad inventory by many media planners in the industry. Granted, they aren’t household names like CNN. And they often don’t have the critical mass that many media planners need in order to invest their time executing a buy. However, I’d like to point out that many ad networks, including SpotXchange, enable advertisers to sponsor these sites in a transparent manner with surprising ease and effectiveness. And often, these same ad networks provide incredibly sophisticated targeting and optimization tools to manage campaigns on these types of sites. Ad networks – love ‘em or hate ‘em, they do serve a purpose for all parties involved. I’m hoping that was the point of the IAB producing this video.
We have a little saying we use over here at SpotXchange when something great happens. Seeing that our parent company is Booyah Networks, it’s not hard to guess what that little saying is.
Recently, we had reason to use this catch phrase to express our excitement after learning that SpotXchange is an Upshot50 Winner!
I’ll go ahead and set a little mood lighting for anyone in the dark about what the folks at Upshot Institute represent. They specialize in marketing analysis and provide consulting services for marketers and vendors. Upshot Institute has a particular interest in marketing technologies and how they may be applied in marketing organizations. Marketers, being in such a fast-paced and chaotic industry, understand the importance of companies like Upshot Institute and the guidance they provide the marketing community, through their resources and tools.
To read up more on Upshot Institute, visit their website.
The Upshot50 Awards were created to show appreciation for companies who provide “the most significant technologies shaping marketing today.” As an Upshot50 winner, SpotXchange has been recognized as a marketing technology leader, pushing the marketing world envelope with our innovative, performance-building, empowering tools and technologies.
Congratulations to my fellow online video advertising team at SpotXchange.
I have one word for you: “Booyah!”
“In fact, according to leading online video advertising network SpotXchange, in February 2008, over 90% of the InGame video advertisements they served were watched in full. This level of engagement means the effectiveness of the video ad goes through the roof.” – From article written by Slingo.com
Follow the link below to view full article:
http://xboxpc.com/955538-Online-Games-Find-Success-in-a-Recession.html
Realizing the need to have standards approved by all industry stake holders, the Interactive Advertising Bureau (IAB) formed the IAB’s Digital Video Committee (DVC) in October 2007. In the past 15 months, the IAB’s DVC has written and has submitted 4 major standard initiatives that have been approved for preroll video advertising. Any standard developed by the IAB must go through a public comment phase in order to allow non-IAB members, non-Committee members, agencies (American Association of Advertising Agencies / 4A’s), advertisers (The Association of National Advertisers / ANA), etc a chance to review before it becomes a full standard.
With the standards now approved and in place, marketers and agency buyers can include preroll video advertising in their media plans and have accountability just as they would for traditional media. Preroll video advertising can now be evaluated on an apples to apples basis with television on both a national and local level.
When compared to television advertising, all preroll video advertising purchased through SpotXchange will give the buyer much more accountability in the following metrics:
1) how many unique viewers were reached
2) frequency capping for each piece of creative by viewer
3) real time optimization by creative by site based on ad playrate, ctr and conversions
4) re-targeting viewers based on their interaction or lack of interaction with the ad
5) target in-market buyers for auto’s, home goods, consumer electronics and many more product categories.
As a contributing member of the IAB’s DVC, SpotXchange would be happy to review all standards with you and answer any questions you may have. Here are brief descriptions for each of the 4 major standard initiatives and links to the full document.
1) A Digital Video Advertising Overview
This document serves as a high level introduction to the digital video ecosystem and defines in-stream(pre-roll), in-banner and in-text ad units.
http://www.iab.net/media/file/dv-report-v3.pdf
2) Digital Video In-Stream Ad Format Guidelines and Best Practices
This document defines the creative sizes and advertising specs that video sites can offer advertisers. These guidelines simplify operational aspects of creating and delivering pre-roll ads.
http://www.iab.net/media/file/IAB-Video-Ad-Format-Standards.pdf
3) Digital Video In-Stream Ad Metrics Definitions
This document defines additional non-currency in-stream metrics such as playrate and completion rate for all sites. This will allow buyers to receive common reporting metrics from multiple media partners that are consistent.
http://www.iab.net/media/file/DV_In-Stream_Metrics_Definitions.pdf
4) Digital Video Ad Serving Template (VAST)
VAST establishes a standard way for ad servers to respond to video player ad requests. VAST supports linear video ads, non-linear overlay ads, and companion banners, thus matching the formats specification previously released.
http://www.iab.net/media/file/VAST_1_11_FINAL.pdf
Happy New Year to you!
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