Every day SpotXchange monitors more than 50 million video ad calls from hundreds of publishers and tens of thousands of URLs from all over the world to ensure complete brand protection and transparency for our advertisers.
We not only use a full-time brand safety team to manually review ad placements, but we also have partnered with third-party media verification firms AdXpose, DoubleVerify, Peer39 and Telemetry to audit campaigns and prevent invalid placements in real-time.
SpotXchange protects brands by:
- Serving ads only to publishers that are systematically integrated into our platform to provide the best control over ad placements
- Monitoring publishers’ sites with live viewing of ad placements to verify video ads are playing correctly
- Using technology from third-party media verification partners to audit campaigns, prevent invalid placements, and help classify inventory
- Applying white and black listing technologies to ensure ads run only on pre-authorized sites
- Reviewing SpotXchange and IAB Quality Assurance Guidelines (QAG) and initiatives with all publishers to ensure compliance
- Segmenting and categorizing our inventory by numerous descriptors including: User Generate Content, Privacy Policies, Site Rating, Auto-Initiated vs. User-Initiated and Content Type
Dedicated to Quality Assurance
To further protect marketers’ brands, SpotXchange was one of the first video ad networks in the industry to begin the self-certification process to adhere to new Interactive Advertising Bureau (IAB) online video ad transparency guidelines. We are members of the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising to protect consumer privacy.
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As a market leader in brand protection and transparency, SpotXchange is fully committed to ensuring your video ads only appear on pre-authorized sites while meeting the necessary requirements for valid placements within our marketplace. Backed by our daily brand safety initiatives, and media verification partnerships, we guarantee the highest level of brand protection in the industry.
Learn more about how SpotXchange protects brands by downloading our solution sheet.
